The Forgotten Flier

Do you use fliers to advertise your business? In this age of Internet marketing, you’re probably overlooking the humble flyer as a way to get the word out. Don’t count it out!

Fliers are cheap and easy to produce. You can make them yourself using Word, Publisher, or many other programs. You don’t have to be an artist to make a professional looking-flyer. Follow a few simple rules and you’ll come up with the perfect one for your business.

First, you want the flyer to attract attention. Bright neon paper will get more attention than a piece of white paper. Bold type that’s large enough for people to read easily is a necessity. A picture or graphic is nice, and it needs to convey the message. This is about massage, so don’t put a picture of a flower or a yin/yang sign–put a massage-related picture. Don’t use your own logo as the main picture unless it truly conveys that this is about massage. I’ve seen thousands of logos that without the wording, people wouldn’t have a clue that it was anything massage-related.

You want the message to be short and sweet: who you are, what you do, and where you’re located. Leave plenty of white space; in other words, don’t try to pack so much on it that it ends up looking like an overload of information. You want it to be easy to read. Have the headline be a call to action–not the name of your business. Something catchy like “Don’t Put up With Pain!” or “Get Rid of  Holiday Stress!” Your contact information should go at the bottom of the page. Most people are carrying around cell phones and can easily enter your number, or you can also put your name and number on pre-cut tear-offs on the bottom of the page. Don’t forget to use the spell checker.

Now that you’ve got the flier, arm yourself with a box of pushpins. Keep them in a manila envelope in your car. Anywhere you go you see a bulletin board, put up a flier. They’re free, so why not make use of them? It’s a no-brainer.

Is there a university or community college in your town? There’s usually a bulletin board in every hallway. The Chamber of Commerce, the Small Business Administration, community halls, your church, grocery and convenience stores, the library, the health food store–there’s just no end to the places where bulletin boards exist. Visit local schools and ask the receptionist to put one on the bulletin board in the teacher’s lounge–maybe offering a first-time discount or an extra 15 minutes with their first session. Avoid mentioning any short-term sales or discounts that have an expiration date or you’ll need to go around and change them frequently.Works for me!

3 Replies to “The Forgotten Flier”

  1. I am wondering if you can give me any advice on software that easily produces flyers. I have a MACBOOK. I love flyers but have always had them done for me in the past and need a way to simplify and economize and do them myself. Thank you.

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