Posted on

The Financial Health of Our Organizations: AMTA

This marks the second year I have reported on the financial health of the non-profit organizations that represent the massage profession. I am not an accountant or a financial expert. The information reported here comes directly from Form 990 as filed with the IRS; non-profits are obligated to make their tax reports public knowledge, and these can be easily accessed on Guidestar.

Last year I reported that the American Massage Therapy Association had taken a hard hit from the recession. The AMTA has gone through some major changes this year, not the least of which was the sudden departure of Elizabeth Lucas, the former Executive Director. Lucas’ compensation accounts for a big chunk of change on the filing, $279,438 to be exact, almost $6000 less than last year. Shelly Johnson, the former Assistant Executive Director who is currently Interim Executive Director, actually received $14,000 more in 2009 than she did the previous year. I personally support Shelly for moving permanently into Lucas’ vacated position; I do have to say, however, that I thought Lucas was overcompensated and I hope that the next ED, whomever it is, will not be getting more money than the governor of most states, which was formerly the situation. Compensation overall increased by $144,004. Since the membership dues collected went down by over $150,000, and the total revenues have declined by $459,000 since the previous year, I have to wonder why we’re paying out more money to provide services for less people.

The balance sheet shows accounts payable of almost $3.5 million and accounts receivable of only $241K.

AMTA spent $40K less on lobbyists during the 2009 fiscal year than 2008. I’m not sure that’s a good move, unless the organization is sending out board members in place of the lobbyists. When it comes to protecting the legal rights of massage therapists and putting a stop to detrimental legislation, I think that’s one of the obligations of this organization to the stakeholders. I’d rather see the lobbyists paid and that money cut somewhere else.

Travel expenses were cut again this year by about 15K, but office expenses rose by more than twice that amount. In fairness, total functional expenses decreased by $568K, so they’re saving money somewhere. Total net assets declined; total liabilities increased, which is still a move in the wrong direction.  Grants and assistance to organizations declined by over $265,000. The main beneficiary of that money has in the past been the Massage Therapy Foundation; hence Ruth Werner’s presentation at the open BOD meeting in Minneapolis about the necessity of seeking other partners to support the Foundation sounds all the more like a good plan to me.

AMTA is certainly not alone in being fiscally challenged by the economy. In the coming weeks I will be reporting on financial status of the other non-profit organizations. I need to say that I am a card-carrying member of AMTA, and reporting on their finances is obligatory to me as one who tries to keep up with what’s going on in the world of massage and keep my readers informed. I report the news, whether it’s good or bad, and that doesn’t always suit everybody all of the time. I don’t apologize for it.

Posted on

New Board Members at NCBTMB

The certificants have spoken: the new Board members have been elected at the NCBTMB. I have shamelessly lifted their bios from the NCBTMB website and their own websites.

Michele Baker, LMT, NCTMB, CVA of Jackson, MS has been serving as Treasurer. She was reelected for a four-year term.

Michele Baker is owner/operator of To Your Health! Therapeutic Massage Associates, an exclusive, referrals-only outcall service in the deep South. Her practice offers Swedish massage, pregnancy massage, reflexology treatments, deep tissue, neuromuscular therapy, aromatherapy, Reiki and ear candling. For the past five years, she has also taught at two schools of therapeutic massage and mentored dozens of therapists.

In 2008, Baker was awarded a Certification in Volunteer Administration (CVA), the only international professional certification in the field of volunteer resources management.

Baker received a bachelor’s degree from University of Arkansas and graduated at the top of her class from the Mississippi School of Therapeutic Massage.

Baker divides her time between massage therapy, volunteering and growing her new business, Treasures of Egypt Tours, LLC.  When not traveling internationally or teaching massage, she spends her time baking and working on a reference manual of massage and healthcare treatments for common ailments.

Judy Silcock from Idaho was elected for a four-year term. Judy has been serving as a volunteer with the NCBTMB since 1999. That’s important, because she has seen the best of the best and the worst of the worst during her tenure on various committees there. She knows the history and has experience that I feel is important.

Idaho is an unregulated state. Many therapists there have National Certification because it sets them apart as professionals. Judy is also very interested in seeing regulation come to Idaho, is working towards that effort, and I feel she will play a balanced roll between the regulatory faction and the certification faction. Judy would like to see Idaho accept both the MBLEx and the NCB exams, a philosophy that I personally support. Judy got started on her career in massage therapy back in 1969, so I think she’s seen it all by this point in time and has a lot to bring to the table. I supported her as a candidate.

Bruce Baltz, whom I also supported, was elected to serve a three-year term.

Bruce, founder of SpiriPhysical® Inc., is a licensed massage therapist in New York and Florida and an internationally recognized educator with over twenty-eight years experience in the fitness and bodywork industry. Bruce has developed Deep Tissue Healing; “The Art of Stone Massage” in 1999 and more recently has been teaching Active Isolated Stretching (AIS): The Spa Method approved by Aaron Mattes. He has been serving on the CE Committee at the NCBTMB since 2007. He is on board with my desire for seeing the organization offer advanced specialty certifications, and I know he will work towards that. He also has managerial experience, which I consider a plus for this position.

Rhonda D. Reif, MBA;LMT;RM;NCTMB of Iowa was elected to serve a one-year term. She is a Holistic Health Practitioner. She is the owner of the Stress Management Center (a private practice), Holistic Horizons (a school of the Healing Arts), and Fier & Sol Seminars. She currently conducts workshops and classes on Holistic Healing Modalities and the Healing Arts.

These folks officially take office on Jan.1, along with the new chair, Alexa Zaledonis.

Alexa Zaledonis is the owner/operator of Even Keel Wellness Spa, a therapeutic massage and skin care center in Annapolis, Maryland. Even Keel employs seven full-time and several part-time employees who specialize in Thai, sports and rehabilitative massage.

A graduate of the Baltimore School of Massage, she passed the NCE in 2002 and has spent the past seven years building her practice in the community.  Zaledonis is a certified Lotus Palm Thai Yoga Massage practitioner and a Certified Personal Trainer through the National Strength Professionals Association. Zaledonis currently is completing her Yoga Teacher Training (RYT200). She also teaches Thai Massage and small business seminars at Even Keel Institute for Continuing Education and is an NCBTMB-approved provider.

A former Certified Public Accountant (a skill I am happy to see the chair of the NCBTMB possess), Zaledonis specialized in healthcare and nonprofit organizations for more than 15 years. She received her bachelor’s degree from Albertus Magnus College in New Haven, Connecticut.

Congratulations and good luck to all the new Board members.  It is my wish for them all that they follow their conscience and their heart; that they refuse to blindly follow the leader; and that they do their best to help lead the NCBTMB into a new period of growth and sustainability.

Posted on

Taking the Long Way Home

It’s been over two weeks since my last blog post. I’m usually more prolific, but sometimes the rest of my life has to take precedence over my blog. I’ve been on the road a lot the last two weeks, and when I’ve been home, I’ve been trying to catch up…I don’t know that I can ever really catch up. I can be like that Energizer bunny for long periods of time, and then eventually, I’m going to crash. This has been one of those times.

I attended the meeting of the North Carolina Board of Massage & Bodywork Therapy yesterday. I’m a member of that Board, and it was a 10-hour meeting, somewhat emotional for me…and it dragged on until 8 pm last night. This morning at 9, I was back at the Board office bright-eyed and bushy-tailed for a License Standards Committee meeting. Thank goodness, that one only lasted three hours. I walked out into the sunshine, retrieved my car from the parking garage, and headed west on 1-40.

As is usually the case in the Triangle, traffic was crazy. People are either going 90 miles an hour–no joke–and even if you are, somebody will be on your rear-end acting like you should go faster in order to get out of their way–or it’s at a standstill due to some wreck or construction or both. After going about 20 miles, I decided to take the long way home. I hit the Lake Jordan exit and in just a couple of minutes I was on a country road, passing rolling farmland, fruit stands with pumpkins displayed, rolled hay in the fields ready to be put up. I rolled down the window and took a few deep breaths. I crossed the lake, not a boat in sight. When I made it to the Uwharrie National Forest, I pulled over for a few minutes and got out of the car. I wasn’t dressed for hiking, but it was tempting just to disappear into the woods.

This has been a busy month for me personally, and I’ve been remiss in not reporting some of the things that have gone on in the massage world. Here’s a short recap:

For the first time in history, AMTA decided to let candidates for the election have more access to the members than the short statements that have traditionally been the only thing they were allowed to have. Most of them have a Facebook page…one caveat is that they all have a disclaimer that the candidate has the right to remove statements from their wall if they are deemed inappropriate, and apparently a few of them think that means anything negative. I’ve heard some complaints from members who asked a question or made a comment and got deleted. There wasn’t any profanity, racial slurs, or anything else inappropriate, just a question or two that warranted an honest answer that the candidate wasn’t apparently ready to answer. Still, it’s a good thing that they’re interacting with people and having more of a chance to let the membership get to know them before the vote, which starts next month. I have a blog on my picks for the seats.

The Federation of State Massage Therapy Boards held their annual meeting in San Juan, PR. I didn’t attend that meeting this year but apparently it was busy and productive. Kevin Snedden (MO), Kathy Jensen (IO), Susan Beam (NC), and Phyliss Salyers (TN) were all reelected to BOD seats. Scott Miller declined to serve another term, and his seat went to Billie Shea of NV. The good news of the meeting was that the start-up loan was paid off in full 27 months early.

I received a lot of emails this month from therapists in NY complaining about new CE requirements; most weren’t complaining about the prospect of learning something new, just the cost. I got a lot of “what can we do about this?” -type questions, and the short answer is, nothing. Action has to be taken before something becomes a law, not after the fact.

I have also heard from some folks in PA, where regulation is brand-new and in fact is still in process. It is expected that the initial rules will be finalized in December. Applications are already available on their website. Apparently the OT board, the PT board, and the insurance commission are objecting to the terminology “therapeutic massage” being used in the Practice Act. I hope that objection doesn’t go anywhere, and I urge PA therapists to contact your legislators and stand up for yourself. We all know that massage is therapeutic and I don’t believe in standing idly by while a turf war goes on. Why wouldn’t they want the word “therapeutic” used in conjunction with massage? Maybe the insurance commission is afraid they might have to pay for a massage if it’s deemed to be therapeutic, God forbid. Do not sit on your hands.

The National Certification Board for Therapeutic Massage & Bodywork elections are open until Nov 1. I have a blog about my picks for the seats. This is a crucial time for the NCBTMB. Alex Zaledonis will be stepping into the Chair on January 1. The N-CAP, the new advanced certification exam, is in progress and will be the beginning of a new era for the NCB. It’s vitally important for certificants to vote.

We should never forget that in any people-driven organization, no matter which one it is, that one or two egomaniacs can manage to get themselves at the top and cause a lot of damage. Whether you are a certificant of the NCBTMB, a member of AMTA, a member of your state board, or any other membership organization, you have a right, and I would go so far as to say a responsibility, to take part in the election process. When detrimental legislation is on the horizon, and you don’t take any action, I think we’ve all seen what happens when complacency and disinterest set in.

I’m sure there’s a lot more going on that I just haven’t caught up with yet. In the past month, in addition to attending the AMTA national convention, meeting my family at the Outer Banks two days later for our annual reunion which this year included a monsoon the whole time, coming home from that and attending another family reunion the very next day, hosting my dear friends from Ireland, going to Atlanta to teach a class one day and Charlotte to teach the next, proofing the galleys for my new book, running my office, running my household, making time for dates with my husband, teaching at my own facility, trying to get next year’s CE schedule set, attending the board meeting and the committee meeting, and trying to squeeze time for playing a little music in between, sometimes it just catches up with me instead of me catching up with it. Sometimes, it’s just time to take the long way home.

Posted on

My Picks for the NCBTMB Election

November 1 is the deadline for voting for new Board of Director members at the NCBTMB.

This was not an easy task for me this time; almost everyone of these people is on my Facebook, and several of them are people that I actually know in person. It was a very hard call for me to choose one over another, and I don’t intend any bad reflection on the ones I didn’t choose. I always admire it when anyone is willing to step up to the plate and volunteer for what is basically a thankless job. Service on any board is very time-consuming, requires conference calls that drag on for hours, travel, causes people to miss work, home, time with family, and cuts into whatever other obligations they may have.

My first pick is Bruce Baltz. I have met Bruce on several occasions, and got to talk with him at length a few weeks ago at AMTA in MN. Bruce is an educator and has been serving on the CE Committee at the NCBTMB since 2007. He is on board with my desire for seeing the organization offer advanced specialty certifications, and I know he will work towards that. He also has managerial experience, which I consider a plus for this position. I admire him; I think he has a lot to contribute, and he gets my vote.

I am supporting Steve Earles from GA. I have personally met Steve; he attended a class I taught in GA a couple of years ago and we have stayed in touch. Steve has been serving on the GA Board; his term is already over, and he is continuing to serve because they have not appointed anyone else to take his place. Like many of us, Steve came to massage later in life, after a successful first career (working for the airlines.)

I appreciate the fact that Steve acknowledges the past difficulties of the NCBTMB in his candidate statement–and that they printed it, because there was a period of time when that wouldn’t have happened. He is ready, willing, and able to help bring in new energy. He has been active on the AMTA Government Relations Committee since 2007. He gets my vote.

I am also supporting Pualani Gillespie. For my long-time blog readers, you know that wasn’t always the case. I did in fact support Pua back in a previous election, and later rescinded that support. However, I spent a lot of time talking with Pua at the AFMTE meeting in Utah earlier this year, and she and I came to an agreement and a shared philosophy on a number of points. She is a founding member of AFMTE, serves their Ethics and Standards Committee; has volunteered for the NCBTMB for several years and is currently the Chair of their Ethics and Standards Committee, and is also currently the President of the Hawaii chapter of AMTA. I think Pua possesses humility, which is an attractive quality for a person serving on a Board to have. I think Pua will be balanced, and a peace-maker, and I think that is a necessary trait at this point in the evolution of the NCBTMB and their relationships with other organizations that Pua is involved with.

I am supporting Judy Silcock from Idaho. Judy has been serving as a volunteer with the NCBTMB since 1999. That’s important, because she has seen the best of the best and the worst of the worst during her tenure on various committees there. She knows the history and has experience that I feel is important. I have never met Judy, but I called her yesterday and spoke with her to find out more about her experience and opinions. Idaho is an unregulated state. Many therapists there have National Certification because it sets them apart as professionals. Judy is also very interested in seeing regulation come to Idaho, is working towards that effort, and I feel she will play a balanced roll between the regulatory faction and the certification faction. Judy would like to see Idaho accept both the MBLEx and the NCB exams, a philosophy that I personally support. Judy got started on her career in massage therapy back in 1969, so I think she’s seen it all by this point in time and has a lot to bring to the table. She gets my vote.

Everyone who is Nationally Certified has the right to vote, and I hope that right is exercised by all. It’s just like any other election: if you don’t vote, don’t complain! Voting is available online on the NCBTMB website.

Posted on

IMA Insurance: Up in Smoke, Therapists Burned

The saga of the now-defunct IMA (International Massage Association) continues. Back in July, Will Green, owner/founder of IMA, basically admitted to sabotaging his own company by failing to turn over $600,000 in insurance premiums paid by massage therapists to the insurance company.

Markel, a respectable insurance company who had been underwriting IMA’s policies since Feb 1, 2008, discontinued writing policies for IMA on April 6, 2010 due to Green’s non-payment of premiums. However, contrary to some propaganda put out by AMC (American Massage Council), Markel is continuing to honor the policies they underwrote through the expiration date on the policy if it was purchased between Feb 1, 2008 and April 6, 2010, in spite of not receiving the premium payments from IMA.

Les Sweeney, President of ABMP, in a letter to former and renewing IMA members, personally spoke with a senior executive at Markel and confirmed Markel’s commitment not to leave therapists in the lurch. According to Sweeney’s letter, AMC’s announcement amounts to nothing more than a scare tactic, and one that is certainly not needed by the therapists who are already confused and scared that their insurance went up in smoke. ABMP, incidentally, has had the same insurance underwriter for more than ten years and does not need to resort to such tactics in order to attract new members.

Incredibly, Mr. Green is now trying to sell insurance through NAMT (National Association of Massage Therapists).

Let me put this in perspective. Let’s say that I, Laura Allen, take your hard-earned money and promise you an insurance policy. Then I take that money and blow it instead of paying the premiums to the underwriter like I am supposed to do. Should I then expect you to say, “that’s okay, Laura, and here’s some more of my hard-earned money and you can just sell me a new policy. I’m sure you really didn’t mean to cheat me out of that first money I paid you.” Duh.

According to a letter dated 09/10/2010 from the NAMT staff and Will Green, over 3,000 MTs have signed on with NAMT in the past 18 months. Since Green didn’t admit to his improprieties until July 2010, I truly wonder if any of that $600,000 he admitted to frittering away went in any way to pay bills at NAMT. I am purely speculating, but $600,000 is a lot of money. I personally think the therapists who had insurance with IMA at the time of Green’s announcement deserve a line-by-line accounting of exactly where that money went.

It is also totally scary to me that the website for IMA is still up, no mention of the insurance fiasco is on it, and in fact there is a video starring Will Green stating that he manages over 90 associations. He also talks about having spent $3 million on his organic farm. Maybe you can call him up and demand a bushel of turnips in exchange for the money you paid to IMA.

It has also been charged that Green is being investigated by the FBI, a charge that he categorically denies. There is no telling how much of the swirling rumors are true, but one thing is for certain: I would not give my money a second time to someone who has already done me wrong. Fool me once, shame on you; fool me twice, shame on me.

Posted on

Rick Rosen: Time for the Next Chapter

Rick Rosen is Executive Director of the Alliance for Massage Therapy Education (AFMTE), and has been one of the driving forces in the massage profession for almost three decades. He is also co-owner of Body Therapy Institute (BTI) in Siler City, North Carolina, along with his wife Carey Smith. The couple announced this week that they are retiring from the massage school business. They are putting BTI up for sale and will be moving to the Big Island of Hawaii within the next 12-18 months.

Rosen has covered a lot of territory during his service to our profession. Inducted this year into the Massage Therapy Hall of Fame, he was the founding Chairman of the North Carolina Board of Massage & Bodywork Therapy, and was one of the first Presidents of the North Carolina Chapter of AMTA. He was also a co-founder and the first Executive Director of the Federation of State Massage Therapy Boards. Rosen’s commitment as Executive Director of AFMTE runs through the end of this year, and he has offered to extend that if needed. “I may be completing this phase of my career as a massage school director, but I’m open to further exploration of how I may continue to be of service to the massage therapy profession at large” said Rosen, in a letter announcing his transition plans.

Carey Smith was the 2009 recipient of AMTA’s Jerome Perlinski Teacher of the Year Award, and has pioneered teacher training for massage educators. She and her husband have co-directed the Body Therapy Institute for 17 years. Founded by Rosen in 1983, BTI was the first school of massage therapy in the Carolinas, and has become one of the most respected massage schools in the nation. Located on a beautiful 156-acre property known as South Wind Farm. BTI is one of only two COMTA-approved schools in NC. During the past year, 100% of the school’s graduates passed the NCE and MBLEx on their first try. The school has long been known as a center of excellence, thanks to these two leaders and their dedicated faculty.

While expressing that they will miss the farm, the school and their staff, the couple is looking forward to the next chapter of their lives so they can have more time for creative endeavors. Rosen noted, “We invite prospective students all the time to come to massage school to pursue their goals and dreams. Now it’s time for our next great adventure.”

Posted on

Executive Director of AMTA Resigns

Elizabeth Lucas, who has been the Executive Director of the American Massage Therapy Association for more than a decade, has resigned.

The statement that was released by the Board of Directors was short and offered no details behind the departure. It read:

The AMTA Board of Directors has accepted the resignation of our long-time Executive Director, Elizabeth M. Lucas.  During her more than 10 years as Executive Director, and in her years before that as Director of Communications and Marketing, Liz provided AMTA, the National Office and staff with outstanding leadership, while carrying out the direction of the national board.  The board and staff thank Liz for all of her contributions and wish her all the best as she pursues other career opportunities.

The board will begin its search for a new Executive Director for both AMTA and the Massage Therapy Foundation. In the meantime, Shelly Johnson, who has been AMTA Deputy Director for more than 8 years, will function as Interim Executive Director.  All AMTA day-to-day activities will continue as scheduled.

AMTA Board of Directors

The timing of this is interesting; the National Convention is only three weeks away. I had in fact personally e-mailed Ms. Lucas this past week to express my personal opinion about the NCBTMB being prohibited from exhibiting at the convention, something I’ve known about for some time. I haven’t previously thrown it out on the blog out of my respect for AMTA and not wanting to look like I was accusing them of behaving badly, but it’s gotten to the point where it isn’t any kind of secret. It’s now common knowledge. When it hits Facebook you know the word is out.

I shared with Ms. Lucas my opinion that keeping out the NCBTMB was a retaliatory decision based on last year’s ill-conceived plan to morph into a membership organization and compete in the insurance market. The NCBTMB leadership realized that it was bad move for them, and rescinded it, and at Lucas’ own request, even put it in writing.

I pointed out to her, as I have stated in several previous blogs, that we are supposed to be a profession that’s all about healing, that we needed reconciliation, and that I depended on our organizational leaders to be the model for that. Her response to me, which I received on August 24, was to thank me for sharing my opinion and to say “I too, am a big advocate of playing well in the sandbox, modeling the way and walking the talk. I think we have those philosophies in common.”

In fact, in January of this year, Lucas responded to a written interview I conducted, and one of my questions was what did she view as the ideal relationship between all the professional organizations. Her reply was

“Despite the reality that the profession has chosen to have multiple organizations to represent it, we all need to cooperate to support the profession.  Ultimately, we all serve the same stakeholders.  So, I believe, it is to the profession’s advantage to have these organizations work together.”

I agree wholeheartedly, and I hope the leadership of every organization takes note of that. This profession is the family of hands. Dissension and disharmony need to take a back seat to personality conflicts and playing tit for tat. There is enough room here for everybody.

Ms. Lucas had 14 years total of service with AMTA, as they have acknowledged. She also had an extremely well-paying job and benefits, in the $300,000+ neighborhood, the types of which don’t grow on trees. Normally, when someone leaves a position like that–particularly in a recession economy like the one we’re in–they either have a better offer on the horizon or they’re being forced out. No word on which case applies here.

Good luck to Ms. Lucas, wherever she winds up, and good luck to Shelley Johnson, Deputy Director, who is stepping up to the plate as interim director.

In the final analysis, AMTA is not about the Executive Director, or the Board of Directors. AMTA is the 56,000 or so of us who are members and the hundreds of massage therapists who volunteer their time to the organization.

Posted on

It Takes a Village

This past weekend, I witnessed Mike Hinkle, Cindy Michaels, and just a few volunteers pull off the World Massage Festival, undoubtedly the best massage event I’ve ever attended.  Next year is going to be even bigger and better, and before this weekend was over, there were more volunteers signing up for next year. That’s a good thing.

While it’s true that the people at the top of AMTA get paid, that organization would never survive without the volunteers who serve on the boards of state chapters, or serve as delegates, unit coordinators, and/or committee members.

State boards are usually composed of volunteers. While it’s true that in my state our travel expenses to and from meetings is reimbursed and we get a per diem of 50. for a half-day/100 for a whole day, no one is getting rich off of that. It takes me over four hours to travel to a meeting and I have to pay someone to run my office while I’m gone. We’re limited to paying 62. a night for a hotel.  I’m not exactly living it up at the Ritz when I’m on board business. There is no per diem for the countless hours between meetings that we’re reading minutes and agendas, doing research on issues we are considering, or drafting committee reports.

The board members of the Federation of State Massage Therapy Boards, as well as the delegates, and the numerous volunteers on all the committees of the NCBTMB, and the board members for the Alliance for Massage Therapy Education also get their travel covered, but until you’ve served an organization like this, you don’t realize how time-consuming it can be.

Every day, somewhere, massage therapists are out giving their time to Hospice, veterans, cancer patients, premature babies, benefits for cancer and other worthy causes.

All these people have a life, a job, families and pets to take care of, school and church and civic and social obligations, but somehow they make it work.

It really does take a village.

Peace and Prosperity,

Laura Allen

Posted on

Legislation: A Hard Row to Hoe

The majority of states have now passed massage therapy legislation; there are only five remaining states without any regulation: Alaska, Kansas, Montana, Oklahoma, and Wyoming. Idaho and Minnesota both have Freedom of Access laws in effect. 35 states, plus the District of Columbia and Puerto Rico have joined the Federation of State Massage Therapy Boards. I hope the rest of the regulated states will follow suit and join this great collaboration.

This past weekend, I was in the beautiful state of Kansas teaching a class for the AMTA Chapter there. I listened to Chapter President Marla Heiger give an update on their legislative process, which actually started ten years ago. It will be revisited in July.  Getting massage regulation in place is a hard row to hoe, as anyone who has ever been in on the process can attest.

Back in the day when massage legislation first came to North Carolina, I was employed by a massage school; the owner of that was on the first board here. In my capacity as her administrator, I sent around to neighboring states that already had legislation, and helped her summarize their rules. She was on the rules committee at the time, and had a hand in drafting the initial rules. It’s never a simple process.

One of the main hurdles, for a lot of states, has been in educating legislators, and convincing them that regulation is needed and that it benefits the public as well as the profession.

I’m not just a massage therapist, I’m a marketer. One of the main rules of marketing is that people want to know how something will benefit them. And one of the main rules of politics, as we all know, is that legislators often have to be forced into paying attention to important issues.  Involvement on the part of massage therapists is crucial.  Last week in Kansas, for example, the chapter president handed out blank petitions and encouraged the therapists who were present to ask all their clients to sign them…they need a certain number of petitioners before the legislature will even put the issue back on their agenda.

Getting legislation in place depends largely on the efforts of AMTA. ABMP also has a government relations representative. The FSMTB is here to help member boards in any way they can. In the final analysis, massage therapists have to care. They have to want the credibility that goes along with licensure. They have to want to put a stop to unethical practices associated with massage. One of the therapists in my class this weekend said that in spite of the fact that there is no licensure there, when their new phone book came out recently, there were six listings of people claiming to be “licensed massage therapists. ” That’s bad, because in the eyes of the public who may be looking for a therapist and doesn’t know anything about the law,  it makes the dishonest advertisers look superior to the therapists who are listings themselves honestly without that designation. All the more reason to get some rules in place.

I wish Kansas well with their legislative efforts, and I hope that the few other holdout states will follow suit. It’s important to our evolution as a profession.

Posted on

Report from AFMTE Meeting

I traveled to Park City, Utah last week to attend the first annual meeting of the Alliance for Massage Therapy Education, an organization I am happy to say I am a founding member of. In spite of the fact that I suffered through a heinous case of altitude sickness, I’m very glad I was able to attend, and I must report that the meeting was a rousing success.

Rick Rosen, the Executive Director, and his lovely wife Carey Smith, along with the leadership team, pulled off a wonderful gathering of some of the brightest and best in the bodywork business. The setting at the Grand Summit in the Canyons Resort was beautiful, the food and lodging was great, the education was a bonus, but I’d have to say the greatest thing was the fellowship and sharing of ideas that occurred over the course of the conference.

During the course of the long weekend, the membership came together for the purpose of brainstorming a vision for the future of the Alliance. This organization was founded last year for the purpose of being an advocate for the education sector of our profession. Membership is open to schools, teachers, and continuing education providers; associate membership is open to industry supporters. During the first day, we heard short speeches from the leadership of ABMP, the NCBTMB, COMTA, the FSMTB, and Coulter Non-Profit Management (hired to oversee the management) who all praised the formation and purpose of the Alliance. A number of sponsors and vendors were on hand as well, including representatives from Massage Today, Oakworks, Resource ETC, Bon Vital, and several others.

We enjoyed a gondola ride up the mountain, which incidentally still had snow lingering on the ground, to a great buffet dinner. I was thrilled to see lots of old friends and make some new ones. I was delighted to meet Mark Beck, who authored the massage theory and practice book I learned from as a massage student. He was elected to the Board of Directors, as was Ralph Stephens and Cherie Sohnen-Moe. Other members of the leadership team, including Su Bibik, Pete Whitridge, Iris Burman and Stan Dawson are remaining on in Board positions, which in fact caused the only hairy moment of the entire meeting. A couple of attendees questioned the fact that the leadership team put forth a slate of candidates that included themselves; however, the general consensus was that since this was a new start-up organization that the action was not without precedent and that such action was taken for continuity’s sake. A nominating committee was also elected to recruit suitable candidates for the next term. The seven board members will serve staggered terms of one and two years, for this first cycle, so there won’t be an experience deficit on the Board.

I attended a great class on ethics in education by Cherie Sohnen-Moe. Other offerings included a class on the Massage Therapy Body of Knowledge and several classes geared to school owners on the topics of recruitment and financial aid.

The last day of the conference included a raffle drawing with wonderful prizes, and a beautiful closing ceremony. All in all, it was a very harmonious gathering of like-minded souls who want to see massage therapy education thrive and reach its full potential. The AFMTE intends to facilitate that, and as with any people-driven organization, the success or failure of an organization depends on those people. I don’t think there’s any question that the Alliance is set to become the driving force behind the advocacy of excellence in education. Congratulations to Rick Rosen and the rest who made this first gathering a great one.