Report from the International Massage Therapy Research Conference

This past week I was blessed to attend the International Massage Therapy Research Conference. This event is only held every three years and it was my first time attending. It was held at the Seaport in Boston, a beautiful hotel right on the harbor and right across the street from the World Trade Center, in a great part of town. We enjoyed excellent service from the staff there, so kudos to them.

I arrived on Wednesday in time to view the DVD showing of the International Fascia Research Conference from Vancouver. The presentations from that conference were fascinating, and that event will be the next thing on my wish list. Nothing is better at a movie than popcorn and Milk Duds, which were provided…some of the science presented was above my head, but hey–I went there to learn!

The Conference officially kicked off on Thursday morning with Massage Therapy Foundation President Ruth Werner making some opening remarks, followed by a beautiful blessing from three Native American ladies who were present. Dr. Jeanette Ezzo was the opening keynote speaker. Her topic was “Mechanisms and Beyond: What is Needed to Prove the Effectiveness of Massage?” I must confess I was taken aback at one of her early comments regarding acupuncture. She stated that although there was no scientific proof the meridians exist, that “the efficacy of it gets us off the hook.” I was rather surprised to hear that at a research conference where the focus was on scientific evidence. There was also a poster display, including one entitled “Is There a Place for Energy Work for Children Living With Autism?” It’s just my personal opinion that it was out of place there. That was my only complaint about the entire experience.

On Thursday I also attended a presentation on “Massage Therapy for Specific Conditions,” where four different researchers presented their studies on tension headaches, osteoarthritis in the knee, vascular function, and chronic pain in opiate-addicted patients.

Thursday afternoon I attended the newcomer’s luncheon, where Jerrilyn Cambron, Ruth Werner, and Allissa Haines all gave short talks to those in attendance. Thursday night I attended the welcome reception and met up with a lot of friends.

Friday morning I met with my representatives from Lippincott Williams and Wilkins and then listened to the keynote speech from Leslie Corn, “Somatic Emphathy: Restoring Community Health With Massage,” followed by a panel presentation on “Massage in the Community; Informing Public Health.” That afternoon. I attended a workshop in “Best Practices Guidelines: Building the Framework,” presented by Michael Hamm, Keith Eric Grant, and John Balletto–all previously known to me as Facebook friends–so I was glad to meet them all in person and participate in their class.

Saturday I attended Dr. Janet Kahn’s keynote speech, “Massage in 21st Century Healthcare: Let’s Seize the Moment.” Dr. Kahn’s presentation was probably the most informative and eye-opening moment for me, personally, about the state of health care in general in the US. Let’s just say it is not a pretty picture! As Dr. Kahn pointed out, there is a trend among our politicians to act as if the US has the best health care in the world, but the statistics really show the contrary.

That was followed with a panel presentation on “Next Steps in Massage Therapy Research” moderated by Bodhi Haraldsson, Research Department Director at the Massage Therapist’s Association of British Columbia. I’m telling you now, I could nearly cry when I see how much is done in Canada to advance massage therapy research compared to what is done here. We look disgraceful in comparison. Research literacy is required of every student in every school. $100 of each therapist’s registration fee is used to fund massage therapy research.

Saturday afternoon’s final event was a workshop, “Massage Therapy Research Agenda Planning,” where the approximately 250 attendees split into small groups to brainstorm recommendations for future massage therapy research.

During the whole event I got to visit with so many people, both longtime friends and people I  had only previously met through social media. I shared breakfast one morning with Keith Eric Grant, who was blogging about massage long before I started. I had lunch one day with Lisa Mertz from New York, whom I had previously met in person at the World Massage Festival. Saturday night I had dinner with Ben McDonald and Cliff Martin, owners of Massamio, that I had previously met at another conference.

All in all, it was just a wonderful event. My only regret is that I couldn’t attend every single presentation; some of them overlapped and there was just no way to be in two places at once. Thanks must be given to AMTA as the major sponsor of this event. Other sponsors included Books of Discovery, ABMP, the MA Chapter of AMTA, Anatomy Trains, and Wolters Kluwer/Lippincott Williams & Wilkins. The staff of the Massage Therapy Foundation and numerous volunteers kept things running smoothly. A round of applause to them all.

That being said, I feel compelled to go on a rant before I close out this blog. If you are an educator and/or a school owner, you owe it to your students to see to it that they are research literate. I believe there is a serious lack of any knowledge of research literacy in this profession. I am not asking schools to turn out researchers…I AM asking that the basics of research literacy are included in your curriculum, so that your students at least know the difference in what is valid research and what is website hype, one of the numerous myths of massage, or claptrap from a magazine. There is just no excuse for not doing it.

This event only takes place every three years, and the location of the next one has not yet been decided. I don’t care if it’s held on the moon; I will plan to be there.

Report from the World Massage Festival

I just returned from attending the World Massage Festival in Las Vegas, and what a blast! I’ve been attending this annual event for several years, and this was the best one yet. My husband, Champ, accompanied me, and we really had a fabulous time. This event is like a family reunion every year, so I really enjoyed seeing so many people I know and don’t get to see often. The Festival was held at the Tuscany Casino and Hotel, which turned out to be a wonderful place…I think my suite was as big as my house.

We arrived on Sunday and I spent the afternoon helping out at the registration desk with our fearless ringleader, Cindy Michaels. Cindy is Mike Hinkle’s better half; Mike cooks up all kinds of great ideas and Cindy puts them into action.  Jenny Ray and Janelle Lakman, the Sacred Stone Medicine ladies, were also working registration so we all had a big time visiting in between. Sunday night was the Hall of Fame ceremony, emceed by Judi Calvert, and it was very enjoyable. This year’s honorees are Cindy Ballis, Karina Braun, Eric Brown, James Charlesworth, Scott Dartnall, Robin Fann, Irene Gauthier, Sally Hacking, Ryan Hoyme, Andrea Kelly, David Kent, Mark Lamm, Paul Lewis, Rena Margulis, Karen Menehan, Angie Patrick, Donald Peterson, Sharon Puszko, Art Riggs, George Skaroulis, Kevin Snedden, Cherie Sohnen0Moe, Les Sweeney, and Ruth Werner.

Monday morning, I was honored to participate in a Student Day panel with Lynda Solien-Wolfe, Cherie Sohnen-Moe, David Kent, Joe Bob Smith, James Waslaski, David Otto, Ryan Hoyme, Michael McGillicuddy, and Angie Patrick. I hope I didn’t forget anyone! The students were so appreciative; all got a goody bag, there were lots of door prizes, and one lucky soul got a starter kit–massage table, massage chair, rolling stool, bolster, sheets, and all kinds of products.

Monday afternoon, I taught my Educated Heart ethics class, which was well-attended by a great bunch of therapists. Champ and I had dinner with Lynda Solien-Wolfe and Joe Bob Smith and we had a great time.

Most of the day Tuesday, I spent in the exhibit hall. I worked a little in the Sweet Serenity booth–speaking of which–I was determined to win the fabulous quilt so I bought 30 tickets. All the proceeds went to the Shriner’s Burn Center and over $1200 was raised, last time I got the count. Ryan Hoyme and I did a book signing of our new Manual for Massage Therapy Educators. I woke up with a crick in my neck, and James Waslaski and Bruce Baltz both worked on me. We had lunch with Bruce and Ryan and Yvette Hoyme. Tuesday night was the awards ceremony. David Kent was the keynote speaker and he did a fabulous job. David is an emotional speaker. Enid Whittaker jumped up on a massage table and did a Bonnie Prudden warmup and she was great! Vivian Madison-Mahoney received the Legislative Award. ABMP was honored as the Association of the Year (again!). The wonderful Michael McGillicuddy was named Teacher of the Year. I was personally surprised with receiving the Distinguished Service Award. After getting home at 1:30 this morning, I am going blank on the rest of the winners, but I’ll be sure to announce them on FB as my memory returns!

By Tuesday night I was feeling slightly under the weather. I slept in Wednesday morning, and Champ attended James Waslaski’s Pelvic class in my stead. He loved it. I ended up having a late breakfast with Judi Calvert, owner of Hands On Trade Association and the premier massage historian of the world. At noon, when all the classes broke for lunch, the drawings took place. One lucky winner received an Office Makeover package worth over $11,000–and I did indeed win the quilt! I was thrilled to death!

I would have to say that the highlight of my trip this year was meeting Mark Lamm of Bio Sync, and his beautiful wife Leah. Mark has been my FB buddy for several years, and I was shocked to find out that he is 84 years old. He looks at least 20 years younger than that and is just one of the most vibrant people on the planet. He did some work on my aching shoulder and it was amazing. HE is amazing. Leah and I snuck out to the restaurant for a little while and I felt as if I’d known her my whole life. They are both just beautiful people. Mark is committed to teaching at the Festival in 2015. I’ll be there!

Other highlights, and there are just too many to name, but I was glad to see my buds Scott Dartnall, Eric Brown, Christopher and Xerlan Deery, catch up with Lori Ohlman of the NCBTMB, Dari Lewis, Stephanie Beck, the totally awesome Judith Aston, and all the other folks I only get to see once or twice a year. The vendor hall was jumping this year…I got a few goodies myself! I also met a few of my FB buds: Andrea Lipomi, Bert Davich, Rob Flammia and saw some of my NC peeps, too, like Jake Flatt.

Wednesday night, I attended the Board meeting of the Massage Therapy Alliance of America. I’m not on the Board; I just take care of their website, but I love this group of dedicated people. They are stewards of the Hall of Fame and advocates for the rights of massage therapists. Then we had a late dinner with Mike and Cindy, Darcy Neibur and her husband Dennis, and Mike Hinkle’s parents, who are always helping at the Festival.

The World Massage Festival is come as you are. Leave your suit and tie behind and be casual. The instructors and class offerings are top notch, the price is as low as they can possibly keep it, and the atmosphere is all about family and friends. The 2013 Festival is being held on the Queen Mary in Long Beach, CA. I will definitely be there!

If at first you don’t succeed….

Try, try again. That’s what the regulatory board in my home state of North Carolina is recommending when it comes to getting the Federation of State Massage Therapy Boards to do something about the confusing status of continuing education approvals.

Two years ago, the NC Board of Massage & Bodywork Therapy introduced a resolution at the Annual Meeting of the FSMTB (which was held in Puerto Rico). This document instructed the Federation’s Board of Directors to “begin the process of developing a new national approval program for continuing education providers and courses.” The organization’s leadership responded positively to the resolution, and announced to the profession in the Spring of 2011 the launch of a comprehensive project to do just that. They also invited AFMTE, AMTA and ABMP to work with them to provide input that would help shape the project.

In spite of this clearly stated intention to develop a “centralized quality assurance process for all courses taken by massage and bodywork therapists for the renewal of State licensure or State certification” (quoted verbatim from the FSMTB press release dated 3/29/11), the outcome of this process missed the mark by a country mile. The MOCC Proposal, which stands for Maintenance of Core Competencies, failed to deliver what the state boards asked for, and what FSMTB promised.

To remind you, the MOCC Proposal was based on a new (and unproven) concept of separating continuing education that relates to “public protection” from all other CE that is taken for “professional development”. MOCC recommended that only CE related to “public protection” be required by state boards for renewal of licensure, and everything else be put into the voluntary category, to be regulated by… well, the proposal didn’t even mention NCBTMB. If this all weren’t bad enough, FSMTB would become the exclusive provider of coursework needed to maintain “core competency” in the subjects related to “public protection”.

For more background on the MOCC issue, refer to my blog posts of 3/14/12 and 4/15/12. It’s also illuminating to read the press release AMTA issued on 4/23/12 which contained a complete repudiation of the Federation’s proposal.

In a friendly game of golf, you can take a “mulligan” every now and again–a “do-over”. My colleagues at the NC Board are giving the FSMTB leadership an opportunity to take a mulligan on this vitally important CE approval issue. They have recently submitted another resolution to be discussed by Member Boards at the upcoming FSMTB Annual Meeting in New Orleans on September 27-29. This resolution is much like the original from two years ago, and its appearance at this point in time indicates that the need for a single-source national CE approval program has not gone away.

The primary rationale is contained in this statement from the new resolution:
“Reliance upon the NCB Approved Provider program has been problematic for state boards because (a) NCB is a private, non-profit corporation that lacks oversight from and accountability to state regulatory boards; (b) its program has not adequately evaluated the quality or relevance of CE courses; (c) administration of this program has had notable service delivery problems over an extended period of time.”

That’s all true, but the opera ain’t over ’til the fat lady sings. The NCBTMB has the infrastructure already in place–and this will be nothing more than another case of duplicated efforts if the Federation steps in and tries to take it away without consideration of the NCB’s position in that marketplace. I think a collaboration would be more appropriate; by contracting with the NCB to administer CE approvals, FSMTB could establish the accountability structure that state boards must have with NCB, and FSMTB wouldn’t have to reinvent the wheel. They could just improve upon it.

Yesterday, I conducted one of my Scientific Facebook Polls, and asked the questions: How many MTs REALLY care what is happening with our professional organizations and what they are doing? How many people care about the MTBOK, the ELAP, the MOCC (don’t y’all love all these acronyms) or even know what they really are? How many people care about the legislation and regulation of massage? How many people care that there are initiatives to raise standards for teachers of massage therapy and for massage education in general? Do you care about all those things, or would you rather just be left alone to do massage?

I got 75 replies in a 24-hour period, and one thing is apparent: to the average massage therapist trying to make a living, many perceive our organizations to be all about politics and all about money. To some extent, that’s true…the one with the most money wins. The perception is also that they all have their own agendas. Actually, recently some of them seem to have the same agenda, but they’ve wasted time and money in duplicating efforts, or opposing each other’s efforts, and scrapping over turf wars. In a recent blog I urged the NCBTMB to take themselves out of the entry-level exam market and suggested that the FSMTB assists them financially in return for their doing so. Earlier this week, in a piece published in Massage Today, Ralph Stephens called on AMTA and ABMP to offer “substantial and ongoing financial support” to COMTA and AFMTE, to further their important efforts to improve the quality of massage therapy education.

FSMTB and the NCB have recently conducted new Job Task Analysis surveys, both of them seriously flawed, in my humble opinion. These surveys show a strong bias towards the clinical/medical side of massage therapy, and contain virtually nothing about the KSA’s related to delivering massage therapy as a primary means of facilitating well-being and integration. From my perspective, the latter is of equal or greater importance.

In addition, the FSMTB survey has a special add-on section to gather data for the Entry-Level Analysis Project (ELAP). This dual-purpose survey does ask lots of questions about specific medical conditions, but it contains nothing about the client/therapist relationship. The word “relax” does not appear anywhere, and the word “relaxation” shows up just once.

There’s also an over-focus on the huge number of modalities that are marketed in this field. Many of these listed are obscure and little-understood. It’s wrong to ask a therapist to define themselves by a single named modality. Practitioners typically use a broad range of methods with clients. The modality is not the treatment — it’s the totality of what a practitioner brings to the session.

Finally, this Federation JTA is similar to the recent JTA from NCBTMB: another duplicated effort that still falls short of giving an accurate picture of what happens in the real world of massage therapy. You can count how many times a week we give a massage or take SOAP notes, but that’s not what it’s really about. It’s about our rapport with the client, and what kind of results we are able to produce, and what kind of trust we can inspire in our therapeutic relationships. The MTBOK generally missed the boat on this as well, although I have high hopes that the line-by-line analysis and re-mapping of the MTBOK that was conducted by AFMTE will give us a usable body of knowledge.

As a result of these large-scale projects, it’s likely that the kind of incomplete and disjointed training that is typical in our field will get further enshrined as the baseline for education. Skewed survey questions produce skewed data. Using that data to build a new standard for the entire field is not just wrong, it’s a crime against the lineage of massage therapy. Just look at what has happened to the other health care professions who have organized themselves around the mechanistic/reductionistic model. People are treated as parts, and no discipline ever looks at the whole person. Massage therapists still have the ability to treat holistically. Relaxation is being relegated to a lower-class status of therapeutic effect, when it’s one of the most valuable aspects we offer with this work.

This whole scenario illustrates one thing: the time has never been more ripe for getting our act together, and that isn’t going to happen while there’s all this push and pull and one-upmanship going on with the organizations. When the leaders of the seven primary stakeholder groups sat down at the table for the first time last September, the ELAP proposal appeared out of nowhere–it wasn’t even on the agenda and it got slid in anyway. I would like to see them sit down again, and take a serious look at these issues. Put ego and profit aside. Take a real look at the flaws in your information-gathering processes. If you want to see what massage therapists really think, sign on to my Facebook page and you might get a rude awakening at their opinions of you. You wouldn’t exist without us, and what we think does matter. A Job Task Analysis survey asks what we do--and frankly, it isn’t near as important as what we think. Consider that.

 

Report from the FSMTA Meeting

Champ and I spent the weekend at the Florida State Massage Therapy Association meeting in ChampionsGate, FL. It was our first time attending this event, and we went there to work in the Soothing Touch booth with Gurukirn Khalsa and his family. The event was  held at the beautiful Omni Resort…a lush tropical setting and superior accommodations. It was hot as the devil–but it got up to 108 ° back here at home in NC while we were there, so I really can’t complain about it. The FSMTA meeting is huge. The organization has over 5000 members, and they had a great turnout.

In addition to working, we had plenty of socializing with friends old and new. I spent over an hour in conversation with Mike Williams, Executive Director of the NCBTMB and our interview will be appearing soon in a future blog. Our booth was right across from the NCBTMB booth so I spent a good bit of time chatting with Lori Ohlman and Donna Sarvello, and later Sue Toscano and Alexa Zaledonis. You may say whatever you like about the NCBTMB–it is staffed by great, dedicated people. Bruce Baltz of Bon Vital is also on the NCBTMB Board, and he gave me a great foot massage.

I spent some time with The Massage Nerd doing a few videos–I suspect they’ll be rolled out soon. Ryan Hoyme stayed busy doing videos for everyone present that wanted one. Since I was actually working, I had short visits with a lot of people instead of longer visits with a few people! Ruth Werner was there with her daughter Lily, as were Leslie Young Giase of Massage & Bodywork Magazine/ABMP and Paul Slomski, representing  the Massage Therapy Foundation. Pete Whitridge, Cherie Sohnen-Moe, and Iris Burman were there for the AFMTE; Kate Ivane Henri Zulaski and Cliff Korn were there for COMTA, and the FSMTB was represented…this is a big meeting, so all the major organizations were in attendance. Massage Today and Massage Magazine folks were there, too. Vivian Madison-Mahoney and her husband John, Leslie Lopez, Pat Donahue and her hubby Joe, Angie Patrick, Scott Dartnall, James Waslaski, Karen Kowal, David Kent, Anita Shannon, Lynda Solien-Wolfe, Michael McGillicuddy….too many people to name but it was like a reunion of some of the nicest and most dedicated people in massage, even when I only got to see them for a minute.

Champ and I attended the FB Meet and Greet…I always meet a few of my FB friends at those events, and it’s turned into such a popular thing that all the major conventions now have one.

Speaking of major conventions, the one glitch was the same that I have noticed at other conventions, and that’s vendors getting upset with the schedule and/or location. I’m not picking on FSMTA here, because something similar seems to happen wherever we go. The particular issue this time was that the vendor hall was slam full of people Thursday evening at 5 pm, and they shut down the vendors so the association could have a 2 hour business meeting. At other organization meetings I have attended, the hall was either so far removed from the mainstream that people practically had to walk a mile to get there, or the hours coincided with the times people are in class and not much over or above that. I encourage EVERY group who organizes a massage event, whether it’s small or large, to give these people a break! Booth space is usually expensive, especially at major events, and these folks go to a lot of expense and trouble to support your events. You need to support them. I’ve heard the suggestion several times that registration should be held IN the vendor hall so that attendees had to walk through it to register, and that’s not a bad idea. As I said, I’m not picking on FL. It is a problem at many places.

The FSMTA has been around since 1939 and has 15 chapters throughout the state. That’s a pretty big accomplishment. I was pleased to meet so many of their members. I had a great time at their meeting and plan to attend again.

Report from the AFMTE Annual Meeting

I spent last weekend in toasty Tucson, AZ at the Alliance for Massage Therapy Education annual meeting, and for the third year in a row since this organization started, it was one of the best things I have ever attended. There were quite a few new people attending this year, and attendance was up slightly from last year. The meeting was held at the El Conquistador resort, a beautiful venue with gorgeous mountain and desert views.  I was late getting there and unfortunately missed the opening ceremony and the keynote presentation by Benny Vaughn, which I heard was fantastic.

As usual, there were great continuing education offerings…I attended Tracy Walton’s class on “Busting Myths and Critical Thinking Skills,” which was informative and entertaining, and I heard nothing but praise from attendees of the other classes, which included offerings by Stephanie Beck, Martha Brown Menard, Susan Beam, Cherie Sohnen-Moe, Terrie Yardly-Nohr, Nancy Dail, Pat Benjamin, and Ben Benjamin. Bear in mind, these classes aren’t your average CE class–they are directed at massage therapy educators. When these great teachers weren’t teaching a class, they could be found attending someone else’s class. That is one of the most wonderful things about this gathering to me; it is attended by some of the most well-respected and well-known educators in this profession–and they all have the attitude that they’re not finished learning. Kudos to every one of them.

Nancy Dail organized a “Meet the Authors” gathering, and it was amazing. I was humbled to be included in such awesome company. I doubt if I can name all these people   in the correct order in the picture so I won’t even try. Mark Beck was out of the room when the picture was taken but he was present as well. The group included (in alphabetical order) Timothy Agnew, Sandra K. Anderson, Pat Archer, Ben Benjamin, Pat Benjamin, Andrew Biel, Celia Bucci, Iris Burman, Nancy Dail, Sandy Fritz, Julie Goodwin, Martha Menard-Brown, Carole Osborne, David Palmer, Cherie Sohnen-Moe, Ralph Stephens, Tracy Walton, and Terrie Yardley-Nohr. Also absent was David Lauterstein, who had an airline travel nightmare, but his book was present along with the others authored by these amazing people. I don’t know when I have ever seen such talent present in one room.

All the major organizations had representatives in attendance, with the exception of ABMP. I’m not sure if they were making a statement by not showing up or not. I had actually spoken to Bob Benson, the Chairman of ABMP, a few days before the meeting and asked him if they would be in attendance, and he did not make any mention of political reasons for staying away…of the likely candidates that would have attended, several were on vacation, one was attending a family wedding and so forth. Still, their absence was notable, no matter what the reason. AMTA, the FSMTB, and COMTA were all in attendance. There was also chair massage offered at the meeting to benefit the Massage Therapy Foundation, and thanks to the efforts of Taya Countryman who organized that effort, over $900 was raised for the Foundation.

Elections were held, and the standing officers were all re-elected. Two new board seats were also added. The AFMTE Board has let go of their management company and are handling it themselves, and the two new board members are needed to help with the many tasks of the organization. Stephanie Beck and Heather Piper were elected as members-at-large.  I agreed to serve on the marketing committee….I don’t do boards anymore of any kind, since that would interfere with my blogging, or at least the perception thereof, but I’m glad to serve the organization on this committee.

Breakout sessions were held to discuss numerous topics of interest to educators, including all the various projects that are going on at the moment, not the least of which is the Teacher Education Standards Project. Other breakout sessions were to talk about the MOCC proposal from the FSMTB, the new policies announced by the NCBTMB, and other issues facing the profession.  There weren’t any formal votes in any of the discussions I sat in on, but a number of people I talked to all said the same thing–that there are a lot of duplicated efforts going on, which is a waste of time and resources. John Weeks, Executive Director of ACCAHC, also gave a keynote address where he stated that we have a tendency to get ourselves trapped in whirlpools–and how much influence we could have because of our sheer numbers, if we would just get out of them.

During the business meeting, President Pete Whitridge announced that the organization has no debt. That’s a fabulous position to be in, but I would like to state that we need and welcome corporate sponsors, as well as individual members. The Alliance has worked very hard to keep membership fees reasonable–and to hold our meetings in reasonable places. Although the El Conquistador is the lap of luxury and a beautiful place, we got a room rate of $99 per night. Many meals were provided as well, so financially, it’s a bargain to join. Please visit the AFMTE website to find out about the many benefits available to you as a member. There are also vendor opportunities and sponsorship opportunities at the annual meeting. Thanks to exhibitors Biotone, Bon Vital, Books of Discovery, the Center for Embodied Teacher Education, F.A. Davis, the International Association of Massage Business, Massage Envy, the Massage Therapy Foundation, Massamio, the National Accrediting Commission of Career Arts & Sciences, Performance Health/Biofreeze, Wellx, and Wolters Kluwer Lippincott Williams & Wilkins. Thanks also to sponsors of the meeting, Massage Today, Massage Magazine Insurance Plus, the Florida State Massage Therapy Associaton, Massage Envy, Books of Discovery, Pearson, Biofreeze, and SOAP Vault. Soothing Touch , Oakworks, and Massage Warehouse, along with many others also donated door and raffle prizes.

On a personal note, I had a big fat time socializing with so many friends and making a few new ones. I had dinner the first night with Julie Onofrio, Kathleen Gramzay, and Karen Hobson. I met with Mike Noble, the new acquisitions editor at Lippincott, and Shauna Kelley, their marketing manager, for dinner on Friday night to discuss a couple of projects, and Saturday night, I had a blast with the team from Massamio and a bunch of other friends–both FB friends and the real variety. I went to lunch one day with Allissa Haines and Gregory Hurd…we went sneaking out to the In-and-Out-Burger for a junk food fix. I spent a couple of hours talking with Ryan Hoyme (aka The MassageNerd), and just in general enjoyed myself and enjoyed seeing everyone. I tried to sit with someone different at every meal and every class so I could visit with as many people as possible, and wish I could have personally talked to everyone there. I did have a few good but short conversations, with Sandy Fritz, Sue Toscano, Susan Beck, Mark Beck, and other good folks. As usual, there just weren’t enough hours in the day.

The biggest thanks, and deservedly so, goes to Cherie Sohnen-Moe. Tucson is Cherie’s home town, and she really went over and beyond the call of duty in helping to organize the event. She’s probably ready for a vacation!

I urge you to join the Alliance for Massage Therapy Education. We are hoping to accomplish some great things, and we need your expertise and your input. We are a non-profit organization and of course donations are welcomed, but what we’d really like is your membership fee–AND your participation. We want and appreciate active members! There are a lot of things going on in our profession right now, as I have reported right here. We need to be sure that education evolves in a way that serves the highest good of the profession, in total transparency, and that our membership gets plenty of input. That’s one thing that is very evident about this group of people–they do want to hear what the members think….and here we have some of the best and brightest minds in the business. You could almost get star-struck at this meeting–but there is not a standoffish person in the bunch. Don’t wait until the next meeting; join us now, and get involved. If you are an educator, school owner, administrator, or industry partner, we need you. And I’m going to shamelessly use the same quote that I used from Jan Schwartz at last year’s meeting: “If you’re not at the table,  you’re on the menu.”

The ELAP Flap Continues

Earlier this week I received the ELAP (Entry-Level Analysis Project) Description from ABMP. I’ve been blogging about this for several weeks, first because I was upset that it was shrouded in secrecy; then last week because I finally got word of who is serving on this work group. While that information didn’t exactly smooth my ruffled feathers, I was gratified to see that I know some of the people working on it and know that they do the best job they can at whatever tasks they take on. And the document has changed quite a bit from the first proposal I saw, which I had numerous objections to (see previous blogs under this one). That being said, I’m still not thrilled with it.

I feel that there are some big pieces missing here, and that the profession would be better served by pointing resources in a different direction. To begin with, the document makes the point that how regulatory agencies arrived at the 500-hour minimum that has been a benchmark of entry-level education is unknown…that’s true, but it’s also unknown of how states with more hours arrived at those requirements. One thing that’s mentioned is the influence of federal financial aid, which presumably has led some schools  to offer more hours (or states to require them). As is the case with a lot of things, following the money trail often gives insight into real motivation.

Personally, I don’t think financial aid, or the lack of it, should be influencing this project at all. As a former school administrator, I’ve been involved in the financial aid process first-hand in the past. Whenever a recession and massive job layoffs happen, as they have here in my home state for the past three years or so, there’s a phenomenon that occurs. There’s an influx of displaced workers into the community college system, where financial aid is a given, and I’ve been told by students who had never even considered massage as a career that “the job counselor said I could get my schooling paid for if I would study massage.” That’s just not the reason I want to see people coming into the profession.

I feel there are some other tasks that need to be completed before anything like this is undertaken. The ELAP description states only two goals, one of which is to assess how many program hours are needed to attain this KSA (knowledge, skills, and abilities) goal, assuming capable instruction.

That’s a major issue, in my opinion—because you can’t and shouldn’t assume capable instruction. The Alliance for Massage Therapy Education is working on a National Teacher Education Standards Project to define the KSAs needed by teachers, both entry-level and more experienced/advanced. There is also a line-by-line review of the MTBOK going on. To charge headlong into the ELAP before these two initiatives are complete seems like putting the cart before the horse.  In all fairness, I am glad to see our organizations collaborating instead of refusing to play nice, but I would prefer to see them applying their resources to the National Teacher Education Standards project. The ELAP claims to be addressing what it takes to make a therapist able to practice competently. The fact is if the teachers aren’t competent in a 500-hour program, they’re not going to be any more competent in a 750-hour program until they are educated. We need educators who are competent enough to teach competencies, not just stand in front of a classroom for a longer number of hours.

Part of the rationale for this entire undertaking is the perceived  lack of competence of entry-level therapists. While the FSMTB is about to launch a new Job Task Analysis Survey, and the NCBTMB recently did the same, we ought to bear in mind what it is that a JTA shows. They tend to be snapshots of a day in the life of a massage therapist: see the clients, do the laundry, keep up the paperwork. If the perception is that therapists are not doing what they need to do in order to keep the public safe and practice competently, is asking them what they do all day really effective for this purpose? I don’t think it is. As one of the comments on last week’s blog said, “They don’t know what they don’t know.” There will be also be an accompanying survey within the JTA survey, intended to eliminate the “experience bias” present in these types of surveys, but I think that’s a tricky proposition. The return rate on these surveys tend to be very small–and usually answered by the minority of us who actually give a rip about the state of things. JTA surveys tend to be long and somewhat boring and it’s a very small percentage of people who will even fill them out to begin with.

Reportedly, the ELAP project was conceived to help address the problem of portability of massage between the states. One of the statements reads in part “we need to identify the key KSAs required to pass a national licensing exam and provide competent, safe massage in an early massage career.”

Right there is another problem. While the FSMTB would like to see every state exclusively using the MBLEx, it hasn’t yet happened. Since the NCBTMB is increasing the requirements for National Certification, leaving them with only the NESL options for entry-level exams in the states that accept those, the MBLEx will undoubtedly become exclusive in some places, but New York is not going to throw over their exam for the MBLEx, in my opinion. There is no such thing as national licensing, and there is never going to be. National licensing doesn’t exist in any profession I am aware of. If you’re a doctor, you still have to get licensed in each state in which you want to practice. While portability is a pain in the butt for massage therapists, it has never been shown to be harmful to the public or to the profession on the whole. Inconvenient, yes; but harmful, no.

The FSMTB is also working on the Model Practice Act, as mentioned in the ELAP description. While I wouldn’t go so far as to say it’s a waste of time, I don’t expect any influx of the regulated states lining up to change their existing practice acts to whatever the FSMTB comes up with. I’m sure it will be a helpful guideline for the unregulated states if and when they decide to join the fold, but it will be interesting to see how that document ends up harmonizing with the ELAP. Since the MBLEx has been an exam that uses the 500-hour threshold (and in fact, you can take that exam at any point during your education, prior to graduation), if this project somehow demonstrates that more hours are needed, is the FSMTB going to jack up the requirement to sit for the MBLEx? The Model Practice Act project was also undertaken prior to the ELAP project starting up, and while I haven’t seen a draft and don’t know what it includes, my prior knowledge of state practice acts demonstrates that those generally spell out required education and the breakdown of those hours, so presumably the ELAP would affect the Model Practice Act project as well.

Another part of the hoped-for result of this project is to cut down on the number of lawsuits and ethics complaints against entry-level massage therapists. Personally, I believe someone who is going to act unethically is going to do it regardless of how much education they have. When it comes right down to it, the injuries resulting from massage are a tiny fraction of what they are in other health-care related fields. I’m not saying there aren’t any, but on the whole it’s relatively insignificant when compared to the number of practitioners.

Lest anyone think I am against raising the standards of the profession on general principles, that’s not so. I don’t own a school, and I’m already licensed, so it’s not like this is going to inconvenience me personally. In fact, a few years ago when I was on the North Carolina Board of Massage & Bodywork Therapy, we looked at raising the hour requirement here (currently it’s 500 hours). Like any good organizational beaurocracy, the result of that was to appoint a committee to study the situation. The research they conducted was to ascertain whether or not students from schools with higher number of hours had a better pass rate on the exams than students from 500-hour schools. The answer to that was a big fat “no.”

I’m not sure how much money is being spent on this project; the first proposal I saw mentioned between $60-70,000 to be shared as an expense between the organizations. I urge, or rather, challenge, all of these organizations to pour an equal amount of money into the AFMTE Teacher Standards project. Improving the KSAs of entry-level educators—many of whom tend to be last year’s star students, who may be talented at massage but without a whit of experience and training in teaching methodology—will improve the KSAs of the students, the entry-level practitioners. That should be the important first step—the key word there being first. Don’t try to build a house without a good foundation. It’s a waste of time and money, and ultimately, it doesn’t work.

ELAP Work Group Members Announced

Anne Williams of ABMP has confirmed to me today the members of the group that are working on the Entry-Level Analysis Project that I have been blogging about for the past few weeks. Since the secrecy surrounding this project has been my main complaint about it, I will share that information here.  The members are:

Cynthia Ribeiro, President of AMTA (National), educator, and school owner.

Tom Lochhaas, University-level educator, author, editor with 24 years experience in developing college-level textbooks and ancillaries.

Elan Schacter, Massage therapist, instructor, text reviewer, contributing author.

Clint Chandler, Massage therapist and instructor, experienced in curriculum development.

Rick Garbowski, Massage therapist and instructor, experienced in curriculum development.

Jim O’Hara, Instructional designer.

Anne Williams, Director of Education for ABMP.

Williams stated that she was in the process of compiling the comments of those who were present at the Leadership Summit; that everyone present was now in support of it, and that much more information about the project would be forthcoming in the next two weeks. She further stated that this was intended to be a research project, and that what people do with the information will be their choice. As I said in my last blog, neither ABMP, AMTA, or any of the other organizations present at the Leadership Summit are regulatory organizations, and none of them have the power to dictate legislation. (Clarification: the FSMTB is an organization of regulatory boards, but is not regulatory in and of itself).

I am acquainted with several of the people on the work group. Cynthia Rebeiro, Pat Archer, and Elan Schacter do good work in all they endeavor to do. I would have liked it if this information had been put out there immediately, along with the rest of the details, but you don’t always get what you want. And actually, the fact that you don’t always get what you want is sometimes a good thing. As I also previously stated, the wheels of legislation turn very slowly…and just because our organizations want something to happen doesn’t mean it’s going to. If the evidence produced by this project turns out to show that 750 hours ought to be required for entry-level education, it will take many years for that to happen in every state. That’s my prediction, and I’ll be glad to take any bets on that.

I’ve been reviewing COMTA standards for the past couple of days in preparation for a site visit, and it would be great if those were a requirement for every school. I think the quality of education would increase exponentially if every school had to jump through the hoops to prove they’re doing things diligently and going beyond what most of the state boards require. I’ve also been revisiting the MTBOK, and while I still have a few issues with it, I certainly hope it is taken into consideration.

I personally still think that education should be about quality, and not quantity. 500 hours is arbitrary to me–and so is 750. Look at some of the Canadian provinces…their required hours are 4 digit numbers. Those are arbitrary too, when it comes down to it. It should be about competency, not about hours. From my own experience, and someone has made this comment to me before–in entry-level massage school, you learn what not to do. It’s when you begin practicing that you begin knowing what to do. My real education started when I walked out the massage school door, and it’s been that way for a lot of us.

This project is going to be released for comment in a couple of weeks, according to Williams. I urge everyone to take the opportunity to comment–beyond any job task analysis survey that gets spread around. Those show tasks, and don’t reflect opinion. This is of too much magnitude to the profession for opinion not to be considered. School owners in particular need to speak up. If you run a 500 hour school, how many of you can afford to increase that be 250 hours? How many would just fold? I advise you not to sit on your hands.  It’s like an election. If you don’t vote, you can’t complain, and complaining after the fact doesn’t have any impact. Express your opinion.

Top Secret Standards Project: No News is NOT Good News

I’ve been on vacation…I took a deliberate ten-day break from the Internet and from all the politics of massage while I was enjoying my annual sojourn in Ireland. I didn’t visit any Internet cafes. I didn’t read the paper and I didn’t watch the news. I left my cell phone at home, too. It was quite refreshing and restorative to be unplugged for that period of time, but now it’s back to the grind. From the look of things, it would seem that the powers that be are enforcing a news black-out as well. They have apparently been sworn to secrecy. It looks like a covert operation from the CIA.

The press release from the Leadership Summit, held in Chicago May 1-2, and attended by the leaders of our national organizations, was released May 9. I was expecting a white-washed version of the events, and I was not disappointed.

Out of nowhere, the press release mentions casually: “An ongoing discussion of the Entry-Level Analysis Project (ELAP) occurred and input from the leadership organizations was discussed.”

Wait just a minute… isn’t this the very first public mention of this project? No one outside of the inner circle of secret-keepers knows what the ELAP is, who the driving forces are behind it, and what its real purpose is. They can’t just drop a profession-altering project onto the landscape like it’s a known quantity, wave a little flag that promises us some future opportunity to have input into the project, and then expect us to salute the results whatever they may be.

The Leadership Summit press release mentions that massage therapists are going to get some input into this project—through a “companion” survey to the FSMTB Job Task Analysis. That may sound promising, but let’s remember that FSMTB is an exam provider, and their major focus is on the MBLEx. The Job Task Analysis survey is not necessarily the best way to determine what an entry-level massage therapist needs to know.

The big problem with the use of these and other surveys in our profession is that many therapists received insufficient education in their entry-level massage training programs. It’s unfortunate, but these folks don’t know what they don’t know. Asking this group what constitutes safe and effective massage therapy practice is barking up the wrong tree.

If all you’re looking for is a snapshot of the hours per day one spends doing massage and performing the laundry and other mundane chores that go along with that, it will suffice. But what about seeking opinion and honest-to-goodness input? What about addressing the concerns that the people who will be affected the most by whatever plan comes down the pike? Primarily, that will be small school owners, many of whom are already struggling to survive.

There are still so many things I find disturbing about this whole process, not the least of which is that none of our massage news outlets is saying anything about it. You’d almost think I’m the only one who cares. With the possible exception of a surprise birthday party, I tend to mistrust anything that has to be carried out in secret. So the nice sentiment (which I am glad to see has replaced the “we aren’t seeking input” statement that I found so offensive in the original document) that “A key component to the success of this project will be broad input by the massage profession” notwithstanding, I’ll repeat the call to action from my last blog:

A really good first step would be for ABMP, AMTA and FSMTB to release a full description of the project, including what they plan to do, how it will be done, who sits on the new workgroup, what the timelines are, and what money will be spent. And most importantly, we want to know what they intend to do with the “evidence”. When organizations that represent us are making major decisions that affect us, we deserve to be involved in the process.

In spite of my objections to this whole cloak-and-dagger scene we’re being subjected to, I am comforted by one thought…and that is that the wheels of government turn slowly. Whatever plan the ELAP work group comes up with is just that: a plan. I don’t visualize state lawmakers running to the legislature floor intent on helping them get it off the ground. AMTA is not a regulatory body, and neither is ABMP. For that matter, the FSMTB isn’t either. The individual member boards are regulatory bodies, but the organization in and of itself is not. They don’t have any law-making power.

I don’t know what’s happened to the transparency that we should expect from our organizations, but it seems to have gone to hell in a hand basket. Frankly, I think that would be a good topic for the next leadership summit. The peons like me who pay your membership dues deserve it.

A Betrayal of Trust

Any time one of the major organizations in the massage field tries to fire up a project that will “advance the profession”, I get awfully suspicious. When a group of them get together to do something on the big scale, I go on full nuclear alert. That’s the case right now with a dubious education standards project introduced by ABMP in September 2011 at the Leadership Summit in St. Louis, which I detailed in my previous post, Behind Closed Doors.

As the title of that blog suggests, 100% of the activity surrounding this project has taken place in secret, with no information about the project being released to the massage therapy community—and no opportunities for review or comment before time, money and human resources are thrown at solving a perceived problem.

AMTA and FSMTB have signed on to this project, which will involve gathering information from the Federation’s upcoming Job Task Analysis survey, to use in a process that will “identify the rudimentary knowledge, skills, and attitudes required to pass a licensing exam and provide basic, but safe, massage in an early massage career.”

That doesn’t sound like a such bad thing—in and of itself—but the group intends to use this data to create an “evidence-based minimum educational requirement” for state licensing. This would be used as a rationale for changing state laws, and would likely be used to drive the curriculum standards for entry-level massage programs—basically telling schools what to do.

Goodness knows, there is a lot of inconsistency in massage education and regulation, but there is no problem in our profession that justifies one or a group of our so-called “stakeholder organizations” seizing the ball and marching down the field without our input or permission. I don’t give a rat’s you-know-what if they claim to be doing this in our best interests; this power play is a gigantic betrayal of trust. And I might add that I am personally in favor of the evidence-based practice of massage, but I don’t think one tiny group of people should get to decide what that is.

I’ve not yet been able to confirm the status of NCBTMB, Massage Therapy Foundation, AFMTE or COMTA as it relates to this project (mum’s the word all around). These four organizations, along with ABMP, AMTA and FSMTB just gathered on May 1-2 for another Leadership Summit—this time in Chicago. I’m taking bets that they will issue another sanitized press release that gives us regular folks in the bleachers little substance about what really happened in this meeting that has the potential to alter the very nature of our profession.

The only other info I’ve been able to glean is that ABMP, AMTA and FSMTB hand-picked a new workgroup of massage educators and other “experts” in instructional design and curriculum development to start this project on May 3-4, right after the completion of the Summit. Are you kidding me? Where was the public notice of this opportunity to serve on a panel that will influence the future of massage therapy? Who gave these organizations the authority to do this on our behalf?

No one. They took it on themselves, and that’s what stinks to high heaven.

In stark contrast, the Massage Therapy Body of Knowledge project had both fans and detractors, but it was carried out with a reasonable amount of transparency. The majority of the dissent on the project concerned the inclusion of energy work in the document and dissatisfaction with the way objections were handled—or not handled—in favor of evidence-based practices. The five organizations that comprised the MTBOK Stewards (ABMP, AMTA, FSMTB, MTF, NCBTMB) did a good job of not interfering with the project once it was launched.

Right now, we have a genuine crisis on our hands. The problem is that hardly anyone knows about it. This blog only goes so far. I never set myself up to be the New York Times of the massage field, but it seems like the major massage publications are afraid to get their teeth into the real breaking news that affects the practitioners, teachers, CE providers and schools that make this profession possible.

Friends, it’s up to YOU to let these organizations know that it’s not OK for them to act in your interest without your permission. As long as these “leaders” think they can get away with it, they will. Trust has been blown out of the water, and it will take a concerted effort to rebuild it.

A really good first step would be for ABMP, AMTA and FSMTB to release a full description of the project, including what they plan to do, how it will be done, who sits on the new workgroup, what the timelines are, and what money will be spent. And most importantly, we want to know what they intend to do with the “evidence”. When organizations that represent us are making major decisions that affect us, we deserve to be involved in the process.

Behind Closed Doors

From the title, you might think this blog is about The Client List, the trashy new show on the Lifetime Channel that gives massage therapy a black eye. No such luck; the event I am referring to is the upcoming Leadership Summit #2, set to take place next week in Chicago.

The first Leadership Summit (to clarify: there were summits in 2003-04 before AFMTE and FSMTB existed) took place last September in St. Louis, with the executive directors and chairs of ABMP, AFMTE, AMTA, the Massage Therapy Foundation, FSMTB, COMTA, and NCBTMB in attendance. It was a historic event in that it was the first time all seven of these organizations had come together in the best interests of the profession. The purpose, according to the press release announcing the meeting, “was to hold a beginning conversation about major structural issues and impediments to profession progress. The desire is to have candid exchange about core challenges, quality concerns, consumer expectations and organizational roles.”

Apparently, one of the hot topics at this week’s meeting is going to be the number of required entry-level education hours. Although this was not on the agreed-upon agenda at the first meeting, it was introduced anyway by ABMP Chairman Bob Benson, complete with a thorough proposal prepared by Anne Williams, Director of Education at ABMP. Basically, the proposal was for a task force to be formed immediately, and using Job Task Analyses that have been conducted by the NCBTMB and the FSMTB, to nail down a definite number of hours that should be required for entry-level education. This was contrary to the facilitator’s recommendation—and the group’s agreement— that they would spend the initial meeting identifying problems, and would address possible solutions for these problems at meetings to follow.

In the interest of the leaders being comfortable in speaking freely, these are closed meetings—no press and no other staff members in attendance—an executive session, so to speak. Certainly not without precedent; boards have executive sessions all the time—usually to discuss personnel matters or other things that would violate someone’s privacy if they were discussed in public.

That’s not exactly the case here; and while I am thrilled that our leaders—some of whom are from competing organizations—are sitting down at the table together, my concern is that a small group of people has the power to decide (or worse, just think they have the power to decide), what is best for the profession on the whole, without getting input from the people it affects—you and me. Practitioners, school owners, teachers, CE providers, the regulatory community, all have a vested interest in the future of our profession, and I don’t think that should be decided by an exclusive group behind closed doors.

Unfortunately, that is just what the ABMP proposal states in no uncertain terms. Verbatim, Williams’ proposal stated: There is no step in this proposal to obtain input from the broader massage profession or from other health-care or bodywork organizations during this project. The reason is simple—the work group is simply performing a work task in writing learning outcomes and objectives for job tasks defined by surveys already conducted by FSMTB and NCBTMB. It doesn’t matter what stakeholders, or other groups think should be taught or shouldn’t be taught. The work group would be responding to what therapists report they do, on a day-to-day basis, in their massage-related environments as part of their jobs.

The sentence that disturbs me there is “It doesn’t matter what stakeholders, or other groups think should be taught or shouldn’t be taught.” Any time you start to think it doesn’t matter what stakeholders think, there’s a problem, in my humble opinion, no matter what the issue. Stakeholders are the ones it will affect, and to think their opinion isn’t important is just beyond the pale.

At the recent ABMP School Issues Forum in Austin, Texas, Bob Benson stated to those in attendance that there was 100% consensus in support of this standards-setting proposal from the organizations that attended the Leadership Summit. That’s not exactly so. COMTA, FSMTB, and AFMTE all expressed concerns after the proposal was introduced in September; they are not petty concerns, and they do not appear in any way to be based on politics or turf wars.
This is bad business for two primary reasons: First, any project that has the potential to affect the entire massage therapy profession should not be designed, approved, and launched in secret. Changing the baseline numbers of entry-level education required for state licensure is a huge thing, as it will affect schools, regulators, and future students.

By contrast, the MTBOK project modeled appropriate transparency, and the massage community had adequate opportunities for input along the way.

Second, it is more important right now that our primary stakeholder organizations learn to work together in an atmosphere of trust and cooperation—than to plunge headlong into a major problem-solving project when consensus has NOT been reached. The end does not justify the means. Some of my own issues are that the MTBOK and the competency-based curriculum standards set forth by COMTA aren’t even being given consideration. This proposal also overlooks the fact that the AFMTE is currently working on a National Teacher Standards Education Project. A huge amount of work has gone into creating both the MTBOK and the COMTA standards; a huge amount of work from some of the best educators in the business is going into the AFMTE project, and for these to be cast aside when they have direct relevance to this proposal is irresponsible to say the least.

During our troublesome economy of the past few years—and it doesn’t appear to be over yet—school owners have been seriously affected already, and having a nation-wide upheaval based on an “official” number of required hours is not the be-all end-all solution to licensing portability. It will just serve to put an additional burden into the mix at the present time. The lack of portability may be an irritant to our field, but it is not causing harm to the public.

The AMTA Board of Directors voted last October to support the project in its present form. As ABMP and AMTA are the two largest professional membership associations, they carry a big stick. That doesn’t mean their agendas should be force-fed to the profession, and I hope that they will reconsider both the timeline, and the very valid concerns raised by the other organizations before barging ahead with this project. I am certainly not saying that it never needs to happen. I am just saying it doesn’t need to happen on speed-dial until all of these issues have been ironed out. I hate to see good intentions canceled out by unchecked enthusiasm for rushing something to market; I hate to see valid concerns from the other organizations swept under the carpet; and I hate to see the opinion that what the stakeholders think doesn’t matter.

When you’re meeting behind closed doors, it’s easy to forget who the stakeholders are. I’m one of them. I’m a member of both AMTA and ABMP, a founding member of the AFMTE, a past delegate to the FSMTB, a Nationally Certified Massage Therapist & Bodyworker, an Approved Provider under the NCBTMB, and a current site reviewer for COMTA, so I do indeed have a vested interest. I don’t appreciate our national organizations acting as if my opinion and that of the other thousands of massage therapists, school owners, and others who enable your very existence on this planet don’t matter.

At this week’s Summit, the representatives of these seven organizations have an opportunity to address this issue that has divided the group, and to get their process back on track. I hope that they also remember the responsibility that they have to their own members, and to the profession as a whole. To use ABMP’s own slogan here, we “Expect More” from our leaders.