Report from the World Massage Festival

Champ and I spent last week in Las Vegas at the World Massage Festival. This was our fifth year there, and the biggest and best one yet. Almost 700 people at this one…9 years ago when Mike Hinkle started the Festival, 20 people were in attendance.There were people from every state and 7 or 8 foreign countries. A whole contingent came from Trinidad.

The World Massage Festival is a unique event. Mike and Cindy bend over backwards to make the Festival affordable to everyone. Instead of a $189 hotel, we were in the Tuscany, an all-suite hotel, for the magnificent price of $59. And they are nice rooms! The staff at the Tuscany was very nice and helpful, the food was good, and in general it was just a good experience to stay there.

Over $50,000 in door prizes and scholarships were given away. I got to do a lot of the name-drawing and I had some real fun helping make people’s day with cash prizes, diamond jewelry, and other goodies.

On opening night, I was the keynote speaker. It was a humbling experience to look out at the room and see so many dedicated colleagues, many of whom have been doing massage for many more years than I have. During the awards ceremony, Irene Smith was honored with the Lifetime Achievement Award. I have to confess that I was not familiar with her work until Sunday night. She started the first project in the US to massage AIDS patients and has been doing Hospice work since the 1970s. Her entire career has been based on selfless giving. She is an example of the finest massage has to offer.

Since the beginning, one of the purposes of the Festival has been to recognize those who have made significant contributions to massage, through the Hall of Fame. Judi Calvert is always the host for this occasion and as usual did a beautiful job. I spent some time talking with several of this year’s inductees, all genuinely nice people who leave their ego at the door in spite of some of their amazing accomplishments. I spent an hour visiting with Mark Beck, who wrote the textbook I learned from in massage school, which was a real treat for me.

Lots of friends were in attendance at karaoke night, and we have got some talented singers in massage therapy. People had a blast singing and dancing.

Quality education, as always, was a highlight of the Festival. Champ took a class in Thai Massage from Mukti Michael Buck and really enjoyed it. I taught two classes, participated on a student panel, helped out with registration and karaoke night, and kept busy visiting with people. Glad to see Allissa Haines, Andrea Lipomi, Ryan Hoyme, Jake Flatt, Gina Smith, Thomas Liberto, Vivian Madison-Mahoney, Enid Whittaker, Michael McGillicuddy, Cherie Sohnen-Moe, Leena Guptha, and so many more. The WMF is always like a family reunion. I also got some great bodywork from Karen Kowal. Darcy Neibaur raised over $2000 in the Sweet Serenity booth to benefit the Greenville SC Shriner’s Children’s Hospital.

I also enjoyed having Sally Hacking and Mary O’Reilly of the FSMTB come into my student class and answer questions about the MBLEx for students.

Pualani Gillespie took Champ and I out for a fabulous dinner at Mario Batali’s restaurant, Carnevino, and we had a great visit with her.

Next year, the tenth anniversary, is going to be held in Michigan City, Indiana, and I expect it to be even better. I appreciate Mike and Cindy and everything they do. I hope to see you there!

The World Massage Festival: A Great Time!

Champ and I got home from the World Massage Festival this morning, and while I’m tired, I must say it’s that good, satisfying kind of tired, the kind you feel when you’ve really had a great time. We certainly did!

This year’s Festival was held on the beautiful campus of Western Carolina University in Cullowhee, NC, and as usual, it was like a family reunion! We got there on Wednesday, in time for me to take Ruth Werner‘s class on Teaching Research Literacy. That night, about 20 or so of us who were helping with the Festival went out to dinner together. Everyone sang Happy Birthday to Champ (his 59th). We sat around for a couple of hours just catching up.

Thursday, I spent the day helping with registrations while Champ helped people set up in the vendor hall. There were about 80+ vendors present and by the end of the weekend, quite a few of them had sold all their product and signed on for next year in Las Vegas. Lots of goodies were given away…and I even got some extras. AMTA National VP Nancy Porambo won a diamond charm bracelet and she gifted it to me (thank you, Nancy!). Champ is famous for winning raffles and he won a nice set of essential oils. Lynda Solien-Wolfe was there representing Performance Health/Biofreeze and she was giving away the goods everywhere! I love that company and all their products…I’ve been selling Biofreeze since day 1 at my office and it’s a best-seller.

Thursday night there was an awards ceremony. I was not expecting to get an award, and I was really worn out from working registration all day and I almost didn’t go. I’m glad I dragged myself there, because I received the Government Relations award. Of all the kudos I’ve ever gotten in my life, I have to say that one pleases me the most. I would have dressed up for the occasion if I had known I was going to have to go on stage, and I was slightly embarrassed to be getting an award in a pair of jeans and t-shirt…but hey, it was a special t-shirt that Cindy Michaels embroidered just for me! ABMP was recognized as the Association of the Year for the third year in a row. Ryan Hoyme, Pat Donahue, Darcy Neibur, Mike Hinkle Jr, and Vivian Madison-Mahoney and her husband John were also honored, and Ruth accepted an award for the Massage Therapy Foundation. I’m probably forgetting someone! Mike Hinkle and James Waslaski handed out the awards.

Friday morning I taught a class in Using Research to Market Your Massage Therapy Practice. Friday night, the amazing Lori Stegner entertained a big crowd, first as Patsy Cline and then as Tina Turner. I roped my favorite and very talented cousin Todd Rollins into playing a set with me in between Lori’s performances and then after the show, we led a jam session. Ruth Werner started things off by singing some Beatles’ tunes. Ralph Stephens had his washboard so we played a few bluegrass songs, too. Several other attendees got up and sang…kind of a live karaoke! We had a blast.

I spent Saturday in the vendor hall visiting with all kinds of people and doing massage in the Sweet Serenity booth. Sweet Serenity is a project started by Darcy Neibur to raise money for charity. The proceeds from this event went to the Shriner’s Burn Center and we raised $800. I not only gave, I received, and I got a great reflexology session from Travis Alligood. He saved the day for me.

Saturday night, I was inducted into the Massage Therapy Hall of Fame along with my fellow North Carolinian Gloria Coppola, Leslie Young Giase, Editor of Massage & Bodywork Magazine, Richard Rossiter, Joseph Goldman, David Lauterstein, Michael McGillicuddy, and other hard-working souls. The ceremony was opened with a beautiful prayer from Medicine Woman Jenny Ray. Champ and I hung out with Jenny and her teaching partner Janelle Lakman every evening when we got back to the residence hall…we probably kept the whole place up with our story-telling and laughing.

Sunday was not only the high point of the Festival for me, I would have to say it was one of the high points of my entire massage career. I took a class in Thai on the Table from Mukti Michael Buck. It was the best hands-on class I have ever attended, and I have attended hundreds of hours of continuing education. Mukti is undoubtedly the most charismatic teacher on the planet. The bodywork was sensational. The whole class was in such a state of gratitude at the end of it, we were one big melting pot of thankfulness and grace. I would recommend it to anyone.

Sunday night, we wrapped up with a Facebook Friends party at O’Malley’s, an Irish pub (my kind of place, you know!) It was very well attended and we had a great time visiting with old friends, making new ones, and meeting FB friends in person for the first time.

The staff at WCU bent over backwards for us. The campus is gorgeous, the food in the cafeteria was good, the residence hall we stayed in was top-notch, and the staff and students were all as friendly as they could be. True Southern hospitality.

The Massage Therapy Alliance of America also seated its first Board of Directors. Pat Donahue is at the helm as President and her husband, Joe Ferguson, is 1st VP. Pat and Joe each have more than 40 years of experience in the massage profession. I’m excited to see them there! Tina Rivera is the 2nd VP. Darcy Neibur is the Treasurer; Leslie Lopez is the Secretary, and the Members at Large are Lynn Shell and Carrie Thompson. Thanks to all for serving.

Throughout the week, I saw so many friends it was like old home week…I wish I had more time that I could have visited with them all. I did get a few minutes to speak with the crew from the NCBTMB, the FSMTB, our state chapter of AMTA, and so many more. M.K. Brennan was there from the American Polarity Therapy Association. There were so many of my favorite folks in attendance…Michael McGillicuddy, the Massage Nerd, Sharon Puszko…I just couldn’t get around to everybody!

Mike and Cindy Hinkle are to be commended for all their hard work…Mike gets the big ideas and Cindy pulls it together. He knows what a jewel she is! We were joking last night at dinner and Cindy told Mike he couldn’t get any more ideas until after August…she needs a rest! It was a great time and I’m looking forward to next year in Las Vegas. Hope to see you there!