Category: Education

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NCBTMB Revamping Approved Provider Program

Alexa Zaledonis, the new Chair of the National Certification Board for Therapeutic Massage & Bodywork, is starting off her term with a bang. In a joint statement issued today with Paul Lindamood, Executive Director, Zaledonis states that the NCBTMB is about to undertake a major initiative to improve the CE Approved Provider program. The statement acknowledges that this evolution is necessitated by the fact that there are now over 1700 providers, and that what worked in the beginning is not necessarily going to serve the purpose in the future. The folks at the NCBTMB are aware that times are changing, and it’s time for a Spring cleaning.

The statement says in part:

We also anticipate a move toward comprehensive course-by-course review and auditing of all AP offerings. NCBTMB has reviewed the processes in place, as well as the needs of the profession, and the conclusions suggest:

  • a review of course content against a more robust set of criteria for every class is imminent
  • the requirement for a specific set of teaching qualifications is compelling
  • a stratified system of course designations is fast approaching to differentiate entry-level and advanced CE

In the old paradigm, once an instructor was approved as a provider, additional classes could be added to the list of offerings without the individual class being vetted for content. Unfortunately, some people have taken advantage of that to bend the rules.

According to the Approved Provider Reference Guide, appropriate continuing education is meant to go beyond what is expected of an entry-level therapist who has 500 hours of education.

Inappropriate content includes, but is not limited to, classes that are about diagnosing clinical conditions, implementing allopathic medical or surgical procedures, physically invasive procedures such as ear candling or colonics, techniques that incorporate osteopathic/chiropractic procedures such as ballistic thrusting and joint manipulations, procedures that require additional licensure or certification such as physical therapy, Pilates instructor training, personal training, etc.; any class that is about how to prescribe herbs, nutritional supplements, and/or pharmaceuticals; any class about how to perform hypnosis, aesthetic facials, electrical stimulation, ultrasound, or acupuncture, and any class that is about psychological counseling, or psychic, clairvoyance, telepathic, astrology, religious or spiritual practices. There is also a prohibition of any class that is based on a product that the student is expected to buy, which some providers have also ignored.

The NCBTMB has sent out letters inviting participation on a Massage Approved Provider Panel to the leadership of the professional membership organizations, regulatory boards, providers, certificants, and leaders of the profession. I think this is a great initiative, and since it’s meant to improve the CE/AP program that serves almost every state, I certainly hope that politics are put aside here for the greater good of the profession. It’s the right thing to do.

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Continuing Education Providers: Sink or Swim

Every time I turn around, it seems that something is on the horizon that affects CE providers–and the therapists who are obligated to get CE in order to maintain their license.  The latest salvo has been fired from the state of Maryland, where legislation is afoot with big changes in the CE environment. According to the Maryland Chapter of AMTA, the proposed regulations mean that NCBTMB-Approved Providers can no longer offer classes in Maryland unless they have been pre-approved by the Maryland Board of Chiropractic and Massage Therapy Examiners at least 90 days in advance; CE offered by community colleges and online classes will be subject to the same rules, and providers will have to pay $25 per course unit for approval. CE hours earned at AMTA conferences won’t fly unless they have been pre-approved and the fees paid. This is going to be voted on this coming week and the MD Chapter has been making a big effort to drum up enough support to kill the changes. If you haven’t weighed in yet, you’ve got until the 18th of January to call your legislators and protest. Every time something like this happens, I get a lot of email from people asking me what they can do about it. The short answer is do it right now–don’t wait until the bill is passed to complain. Contact your legislators.

As a provider myself, there are certain states I’ve never visited because of the hoops you have to jump through. New York, as I reported last year, requires a fat fee of $900 to be a provider, and a New York-licensed massage therapist has to perform the hands-on portion of any CE training. I don’t pretend to hold myself in the same class as Erik Dalton or Ben Benjamin, but it does seem strange to me that someone with a PhD can’t perform the hands-on portion of their own class unless they have gotten themselves licensed in NY.

If you want to be a provider in the state of Texas, you must get yourself pre-approved, reapply and pay a $200 fee every two years. I just looked at their list and there are 549 providers currently approved there. That’s a tidy chunk of change for their board.

Florida also has their own process. I got their approval last year, and while it didn’t cost me any money, I did find their process a little confusing to go through. I actually sent them $250 because I thought I had to after muddling through their directions for applying. My money was refunded.

The Chair and Vice Chair of the North Carolina Board of Massage & Bodywork Therapy reported upon their return from attending the Federation of State Massage Therapy Boards meeting in 2010 that the Federation was investigating the possibility of approving continuing education. Recently, the Alliance for Massage Therapy Education has also been making noises about national teacher standards as well. Alexa Zaledonis, the new Chair of the National Certification Board for Therapeutic Massage & Bodywork, has also put up a statement on the NCB website that they are about to undertake new initiatives in the CE provider program.

The opportunity for continuing education here in North Carolina is so competitive, it’s almost overwhelming. We have about 8000 active licensees, and 145  CE providers who live in the state…that doesn’t count the folks who are traveling in from elsewhere to teach. If you only count the ones who actually live here, that breaks down to 55 students per provider per renewal period, so if you’re wondering why it seems to get tougher to attract students, basically it’s because there’s a CE provider on every corner. While some students will seek you out because of what you teach or who you are, there are hundreds of others who are just looking for the closest class so they don’t have to travel, or the cheapest class they can get due to their finances, or they’ve procrastinated so that they just take the first thing that comes along when it’s time (or past time) to renew.

I love teaching. It isn’t my primary source of income, but it’s important to me to get that interaction. I feel energized after I’ve spent the day in a class with a bunch of people who actually care about learning something.

The CE river is rolling along, the water is getting pretty muddy, and we’re all going to have to sink or swim.

ADDENDUM: After I finished this blog, MK Brennan brought to my attention the following post from the MD Board: At its General Session Meeting of 1/13/2011, the Board of Chiropractic & Massage Therapy Examiners announced that it would forthwith withdraw from the rulemaking proposal Chapter 16 (Recordkeeping) and Chapter 20 (Continuing Education) pending further review and study. Both of these chapters were contested in comments received to date. This means that Chapters 16 and 20 will not be processed further in the current rulemaking proposal.

When further review and study of Chapters 16 and 20 is scheduled, details shall be posted on this website and in the Maryland Register.

That is the best demonstration of what can happen when MTs rise up and take ACTION! Legislators are forced to LISTEN! Kudos to Maryland Chapter of AMTA and all the MTs who protested this move!

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Here, There, and Everywhere

One of the greatest things about this profession to me is all the regional and national conventions and meetings.

I belong to AMTA and I am very active in my state chapter. I’m usually fortunate enough to get asked to teach a class at our meetings, but I’m going to be there either way. I wouldn’t miss it for anything. I also attend the National Convention every year, and it’s just a blast. Being around a thousand or more people who do what you do is something you should experience, if you haven’t already.

This past year I attended the World Massage Festival in Kentucky and I participated in the awesome World Massage Conference, which is a totally virtual event…both events were highlights of my year. I also went to the inaugural meeting of the Alliance for Massage Therapy Education. I skipped the Federation of State Massage Therapy Boards meeting last year due to some conflicts, but I’m hoping to hit that one this year, too. I just got back from attending the Massage School Makeover event in Miami. In 2011 I am also looking forward to the American Massage Conference in Atlanta, the World Massage Festival in Cullowhee, Vivian Madison-Mahoney‘s Take it to the Top Summit in Gatlinburg, the AMTA National Convention in Portland, another World Massage Conference, and who knows what else is going to materialize! They are all great events, and they all have one thing in common: massage therapists!

I have in the past borrowed a favorite phrase from my friend and colleague Felicia Brown: collaborative competition. Normally I use that in the context of therapists themselves.  This time, I’m speaking of all these meetings. Many times at these meetings, I run into a lot of the same folks. It’s actually one of the nicest things about attending–besides seeing old friends, there’s also the added benefit of making new friends and potentially advantageous business contacts.

When it comes to these events, I take the same attitude that I do with massage in general, and that is there’s enough to go around. I’ve complained before about meetings that don’t welcome certain organizations to their events, and I will continue to do so.  I am not shy about expressing my opinion. Feel free to disagree with me if you want to. I’m not insulted by that. I wouldn’t be writing these blogs if I didn’t have a thick skin. I don’t like professional jealousy–I actually think of it as un-professional jealousy–when it comes to massage therapists, and I don’t like it any better when it comes to conventions and meetings. I think there’s enough to go around.

I think ALL events that are about massage therapy are a great thing. Each is unique in its own way.  Some cost more than others…some are geared at different purposes. I guess it’s the American way of marketing to claim that one is better than another. That’s not how I roll. To me, they are all great networking opportunities. Just like my opinion that no one organization is entitled to a monopoly, I’m happy that there’s more than one meeting. ABMP, which I am also a member of, doesn’t put on a national convention (although they do have a national school summit meeting every year.) One of the things I look forward to at AMTA National is seeing my friends from ABMP who attend.  Even though AMTA doesn’t allow them to have a booth in the exhibit hall, as they are a competing membership organization, lots of my ABMP friends are there. It’s not about them; it’s about massage. Networking, continuing education, product education, legislation and other information…it’s all valuable.

Sometimes at one meeting, I get invited to, or at least informed of, another meeting. Don’t forget attendance at these events is tax deductible, folks! I can’t afford to attend every single thing that comes around, but if I could, I’d be at all of them. So if you have something going on I don’t know about, post it in the comments. I like to be here, there, and everywhere, and maybe I’ll see you there!

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Glad Tidings for Massage Therapists from the World Massage Festival

The World Massage Festival brought glad tidings to over 50 massage therapists yesterday when founder Mike Hinkle held the drawing for the Christmas in July contest, gifting all of them with free tuition to the 2011 Festival that will be held July 14-17 in at Western Carolina University in Cullowhee, NC.  That’s what I call “community service.” The $350-value tuition covers all the classes you can pack in over the course of the three days. The plan was to have a winner chosen from every state in the union, all the Canadian provinces, DC and the American territories; only 5 states didn’t have anyone enter the contest. There was also an international winner chosen, who was from Poland, and two winners chosen from Canadian provinces (the others didn’t have any entrants).

Mike Hinkle has one mission: to help as many massage therapists and industry supporters as he can. Recognizing that people want great continuing education at an affordable price, he started the World Massage Festival in 2006 as an alternative national event.  The WMF is not associated with any of the national organizations–who are ALL welcome to be there. Politics are not a part of the Festival; vendors are not excluded based on which organization competes with another and that kind of thing. All who wish to sponsor an event or have a vendor exhibit are welcomed with open arms. The Festival still needs sponsors for 2011, and I in particular urge those who have been turned down at other places due to politics to get on board.

There’s a vendor exhibit hall that anyone can enter at no charge, including members of the public who’d just like to know more about massage; there’s some very exciting live entertainment happening (I get to be the emcee), and the lineup of classes and instructors is nothing short of downright impressive. The 2011 theme of the conference is “Research and Education is Our Future.”  Over 40 instructors, including Ruth Werner, President of the Massage Therapy Foundation; Nancy Porambo, AMTA National Vice-President; Dr. Ben Benjamin, and so many more will be presenting more than 285 hours of CE classes.

I cracked Mike up last year when I started touting the Festival as the “Woodstock of massage gatherings.” I called it that because it’s three days of peace and harmony…a big family reunion. I ran into so many friends at last year’s event in Berea, I couldn’t even spend time with them all. There was picking and grinning going on, too, as well as a number of free student events, social gatherings, and just a general good time. The Massage Nerd was there making free videos for anyone who wanted one. You couldn’t beat the whole thing with a stick.

Leave your coats and ties at home, and you don’t have to bring a pile of money. Accommodations and meals are available as low as $60 per day for those who wish to purchase a package. WCU has beautiful dorm rooms and a cafeteria that rivals most chain buffet restaurants, including vegetarian options. There are also a number of other food outlets and a convenience store on-campus. Transportation to and from the airport is available, and so is ride sharing and opportunities for room sharing to keep the cost as low as possible.

I’d really like to applaud the organizers for their generous gift. They don’t have a membership organization, they don’t collect dues or anything of that nature that would subsidize such a selfless act. Mike and Cindy’s generosity in giving this gift represents a personal cost to them of close to $20,000. A lot of this campaign was conducted over Facebook, and I noticed the comments immediately start rolling in from winning therapists as soon as they were announced.  People are so excited, and I’m excited for them. Merry Christmas to the winners, to the Hinkles, and to all of you. I hope to see everyone in Cullowhee.

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The Financial Health of Our Organizations: COMTA

This is my second year of doing an annual report on the financial status of the major non-profit organizations of the massage therapy profession. I am not an accountant or a financial expert. This information was taken directly from FORM 990, the Return of Organization Exempt from Income Tax, which is published on Guidestar.

COMTA is the Commission on Massage Therapy Accreditation. Obtaining accreditation from COMTA is a voluntary and rigorous process that few schools choose to go through; of the hundreds of massage schools and programs in the US, only about 100 have the credential. It is a banner of excellence, requiring that the school do an in-depth self-study and meet high standards meant to insure that they are offering a program and learning environment of the highest caliber.

Non-profits are on a different filing schedule than the rest of us; this form covers the fiscal year of COMTA from 03/01/08 to 02/28/09, and was filed in January of 2010.

COMTA appears to be another organization that has taken a hit due to the recession. In this particular case, COMTA’s financial state this year may be partially attributed to the fact that AMTA’s fiscal year ending 2008 filing shows a grant of over $261,000 to COMTA; no such contribution was forthcoming in the fiscal year ending in 2009. In fact, COMTA’s Schedule A shows that 2008 was the first year that they haven’t received grants totaling at least $240,000.

When a non-profit depends largely on grants and public support, and a recession hits, that’s not a good thing. COMTA’s return is showing a deficit of over $277,000 for the year. Expenses go on, whether there’s money coming in or not. And of course COMTA does not rely only on largesse; the organization received $271K in program revenues and investment income, but expenses were just a few thousand dollars short of being twice that amount.

For the fiscal year, the balance sheets show assets of $462,165 at the beginning of the fiscal year, and only $191,213 at the end of the fiscal year. COMTA’s expenses do reflect a decrease of about $15K spent on site visits to schools. The 2008 Form reflects that the then-Executive Director, Stephen Fridley, received a little over $49,000 that year, down from $66K the previous year; that may be accounted for his departure in the midst of a fiscal year; Kate Henrioulle, the present ED, took over the job May 1 of 2009.

In the general scheme of things, I’d like to see the number of schools and programs that are COMTA-approved multiplied exponentially. The organization has been approved by the US Department of Education as an accrediting body since 2002. In order for the organization to be self-supporting, that really needs to happen.

When a recession hits, and donations dry up, only those organizations that can make it without those grants and contributions can survive. And part of the fallout of the recession is not only a lack of grant money, but also that schools who perhaps had planned on seeking COMTA approval may have held off in the past couple of years due to their own financial  issues. Hopefully COMTA isn’t going anywhere anytime soon.

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New Board Members at NCBTMB

The certificants have spoken: the new Board members have been elected at the NCBTMB. I have shamelessly lifted their bios from the NCBTMB website and their own websites.

Michele Baker, LMT, NCTMB, CVA of Jackson, MS has been serving as Treasurer. She was reelected for a four-year term.

Michele Baker is owner/operator of To Your Health! Therapeutic Massage Associates, an exclusive, referrals-only outcall service in the deep South. Her practice offers Swedish massage, pregnancy massage, reflexology treatments, deep tissue, neuromuscular therapy, aromatherapy, Reiki and ear candling. For the past five years, she has also taught at two schools of therapeutic massage and mentored dozens of therapists.

In 2008, Baker was awarded a Certification in Volunteer Administration (CVA), the only international professional certification in the field of volunteer resources management.

Baker received a bachelor’s degree from University of Arkansas and graduated at the top of her class from the Mississippi School of Therapeutic Massage.

Baker divides her time between massage therapy, volunteering and growing her new business, Treasures of Egypt Tours, LLC.  When not traveling internationally or teaching massage, she spends her time baking and working on a reference manual of massage and healthcare treatments for common ailments.

Judy Silcock from Idaho was elected for a four-year term. Judy has been serving as a volunteer with the NCBTMB since 1999. That’s important, because she has seen the best of the best and the worst of the worst during her tenure on various committees there. She knows the history and has experience that I feel is important.

Idaho is an unregulated state. Many therapists there have National Certification because it sets them apart as professionals. Judy is also very interested in seeing regulation come to Idaho, is working towards that effort, and I feel she will play a balanced roll between the regulatory faction and the certification faction. Judy would like to see Idaho accept both the MBLEx and the NCB exams, a philosophy that I personally support. Judy got started on her career in massage therapy back in 1969, so I think she’s seen it all by this point in time and has a lot to bring to the table. I supported her as a candidate.

Bruce Baltz, whom I also supported, was elected to serve a three-year term.

Bruce, founder of SpiriPhysical® Inc., is a licensed massage therapist in New York and Florida and an internationally recognized educator with over twenty-eight years experience in the fitness and bodywork industry. Bruce has developed Deep Tissue Healing; “The Art of Stone Massage” in 1999 and more recently has been teaching Active Isolated Stretching (AIS): The Spa Method approved by Aaron Mattes. He has been serving on the CE Committee at the NCBTMB since 2007. He is on board with my desire for seeing the organization offer advanced specialty certifications, and I know he will work towards that. He also has managerial experience, which I consider a plus for this position.

Rhonda D. Reif, MBA;LMT;RM;NCTMB of Iowa was elected to serve a one-year term. She is a Holistic Health Practitioner. She is the owner of the Stress Management Center (a private practice), Holistic Horizons (a school of the Healing Arts), and Fier & Sol Seminars. She currently conducts workshops and classes on Holistic Healing Modalities and the Healing Arts.

These folks officially take office on Jan.1, along with the new chair, Alexa Zaledonis.

Alexa Zaledonis is the owner/operator of Even Keel Wellness Spa, a therapeutic massage and skin care center in Annapolis, Maryland. Even Keel employs seven full-time and several part-time employees who specialize in Thai, sports and rehabilitative massage.

A graduate of the Baltimore School of Massage, she passed the NCE in 2002 and has spent the past seven years building her practice in the community.  Zaledonis is a certified Lotus Palm Thai Yoga Massage practitioner and a Certified Personal Trainer through the National Strength Professionals Association. Zaledonis currently is completing her Yoga Teacher Training (RYT200). She also teaches Thai Massage and small business seminars at Even Keel Institute for Continuing Education and is an NCBTMB-approved provider.

A former Certified Public Accountant (a skill I am happy to see the chair of the NCBTMB possess), Zaledonis specialized in healthcare and nonprofit organizations for more than 15 years. She received her bachelor’s degree from Albertus Magnus College in New Haven, Connecticut.

Congratulations and good luck to all the new Board members.  It is my wish for them all that they follow their conscience and their heart; that they refuse to blindly follow the leader; and that they do their best to help lead the NCBTMB into a new period of growth and sustainability.

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Rick Rosen: Time for the Next Chapter

Rick Rosen is Executive Director of the Alliance for Massage Therapy Education (AFMTE), and has been one of the driving forces in the massage profession for almost three decades. He is also co-owner of Body Therapy Institute (BTI) in Siler City, North Carolina, along with his wife Carey Smith. The couple announced this week that they are retiring from the massage school business. They are putting BTI up for sale and will be moving to the Big Island of Hawaii within the next 12-18 months.

Rosen has covered a lot of territory during his service to our profession. Inducted this year into the Massage Therapy Hall of Fame, he was the founding Chairman of the North Carolina Board of Massage & Bodywork Therapy, and was one of the first Presidents of the North Carolina Chapter of AMTA. He was also a co-founder and the first Executive Director of the Federation of State Massage Therapy Boards. Rosen’s commitment as Executive Director of AFMTE runs through the end of this year, and he has offered to extend that if needed. “I may be completing this phase of my career as a massage school director, but I’m open to further exploration of how I may continue to be of service to the massage therapy profession at large” said Rosen, in a letter announcing his transition plans.

Carey Smith was the 2009 recipient of AMTA’s Jerome Perlinski Teacher of the Year Award, and has pioneered teacher training for massage educators. She and her husband have co-directed the Body Therapy Institute for 17 years. Founded by Rosen in 1983, BTI was the first school of massage therapy in the Carolinas, and has become one of the most respected massage schools in the nation. Located on a beautiful 156-acre property known as South Wind Farm. BTI is one of only two COMTA-approved schools in NC. During the past year, 100% of the school’s graduates passed the NCE and MBLEx on their first try. The school has long been known as a center of excellence, thanks to these two leaders and their dedicated faculty.

While expressing that they will miss the farm, the school and their staff, the couple is looking forward to the next chapter of their lives so they can have more time for creative endeavors. Rosen noted, “We invite prospective students all the time to come to massage school to pursue their goals and dreams. Now it’s time for our next great adventure.”

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NC Chapter of AMTA Annual Meeting Rocks!

I spent the weekend in Cary NC at the NC Chapter of AMTA’s annual meeting. What a blast!

We have one of the best chapters in the organization, and I’m telling you, we know how to put on a great gathering. I taught a class in Using Research to Market Your Practice that was well-attended; I’m glad to see more therapists interested in that side of things. Research is going to propel our profession into the future, and it’s vital for us to recognize that. I also attended an awesome aromatherapy class presented by Cynthia Loving. I’m not the expert Cynthia is, but I’ve been using essential oils as my personal medicine chest for many years, and I always like to hear what others have to say about it. Cynthia had the best class I’ve ever attended on the subject, and I will be inviting her to teach at my own facility in 2011. I highly recommend her class and her line of aromatherapy products, Loving Scents. Her husband was running a booth in the exhibit hall and I stocked up before I left.

We had our annual business meeting and election of officers. Congratulations to Cynthia Rankin as being elected as President. It was a little bittersweet to me, because I think Ed Sansbury did a superior job during his tenure and I have a hard time imagining anyone doing any better, but I think Cynthia will do great…Ed will still be the Immediate Past President and be there to guide her along.

Ed is also a candidate for Member-at-Large in the national elections this year, and I urge everyone to vote for him. I’m not just saying that because Ed is from North Carolina. Ed is one of the hardest-working individuals I’ve ever met, and he will be a great asset to the national organization.  Not that he needed to enhance his status with me any, but Saturday night during our recognition ceremony, Ed called his wife up to the stage and acknowledged her contribution to his success. The old adage about “behind every great man….” could not be any truer with Ed and Becky. Hats off to her.

Nancy Porambo, who is a candidate for National VP, was also there teaching a class and I spent some time chatting with her. I am supporting Nancy for that office. Maureen Moon is Nancy’s opponent for that office, and while Maureen has a long history of service with AMTA, she has already served as National President, and personally, I think it’s time for Nancy to have her day in that office. I urge you to cast your vote for her.

We also enjoyed a dance after dinner, complete with a DJ from Belfast, NI who kept the tunes spinning. My husband Champ was a popular dance partner. I’m not that big on dancing myself–lots of times I’m up playing the music myself, so Champ likes to spread himself around and this time was no exception. He stayed after I went upstairs to go to bed and I heard he was dancing with three women at one time, which doesn’t surprise me one bit. Good thing I’m not the jealous type!

AMTA state chapters are great opportunities for continuing education, but the networking factor is the biggest thing to me. Meeting up with old friends, making new ones, sharing ideas and common problems, finding people you can do mutual referrals with…the whole thing is just a great boon to your practice and the profession on the whole, when people can come together and accomplish great things. Kudos to the organizers of our meeting, and I look forward to seeing you all in Hickory NC in April 2011. And BTW, we welcome non-members and people from other chapters to our meetings, so get off your duff and sign up for the next one!

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The Massage Therapy Foundation

If you’ve been reading my blogs for any length of time, you know that I often report on the politics of massage as well as my perceived shortcomings of some of our professional organizations. There is one organization that I have never criticized, and that’s because they’re above the fray: the Massage Therapy Foundation.

The Massage Therapy Foundation advances the knowledge and practice of massage therapy by supporting scientific research, education, and community service.The goals of the Massage Therapy Foundation are:

1. Advance research on therapeutic massage and bodywork

2. Foster massage therapy initiatives that serve populations in need

3. Promote research literacy and capacity in the profession

4. Support the evidence-informed practice of therapeutic massage and bodywork based upon available research, client factors, and practitioner experience and judgment

5. Fortify the Foundation’s financial resources and organizational effectiveness

If we are to keep the massage profession moving forward, it is vitally important for us to start at the beginning–with students.  As educators, the responsibility lies with us to teach students research literacy, not with the intent that everyone turns in to a researcher, but so they at least become a therapist who is capable of looking up existing research and interpreting the results, and being able to share that with clients and other health care providers. The MTF website contains a research database, as well as opportunities for students to submit case reports–but they have to be taught how to do that.

To this end, the Foundation offers a very low-cost opportunity to to massage schools to train instructors in research literacy. This class will also soon be available on line.  The AMTA national convention is also annually featuring research track classes; a dozen or more will be offered this year in Minneapolis.

The Foundation’s President, Ruth Werner, particularly wants to reach out to schools and instructors and encourage them to join the MTF mailing list.

Finally, the Massage Therapy Foundation is a non-profit that depends on donations to survive. AMTA, ABMP, the NCBTMB and many industry partners support the Foundation, and the rest comes from individual therapists like me and you. Please give whatever you can, even if it’s only a dollar. Every little bit helps.

Laura Allen

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Report from AFMTE Meeting

I traveled to Park City, Utah last week to attend the first annual meeting of the Alliance for Massage Therapy Education, an organization I am happy to say I am a founding member of. In spite of the fact that I suffered through a heinous case of altitude sickness, I’m very glad I was able to attend, and I must report that the meeting was a rousing success.

Rick Rosen, the Executive Director, and his lovely wife Carey Smith, along with the leadership team, pulled off a wonderful gathering of some of the brightest and best in the bodywork business. The setting at the Grand Summit in the Canyons Resort was beautiful, the food and lodging was great, the education was a bonus, but I’d have to say the greatest thing was the fellowship and sharing of ideas that occurred over the course of the conference.

During the course of the long weekend, the membership came together for the purpose of brainstorming a vision for the future of the Alliance. This organization was founded last year for the purpose of being an advocate for the education sector of our profession. Membership is open to schools, teachers, and continuing education providers; associate membership is open to industry supporters. During the first day, we heard short speeches from the leadership of ABMP, the NCBTMB, COMTA, the FSMTB, and Coulter Non-Profit Management (hired to oversee the management) who all praised the formation and purpose of the Alliance. A number of sponsors and vendors were on hand as well, including representatives from Massage Today, Oakworks, Resource ETC, Bon Vital, and several others.

We enjoyed a gondola ride up the mountain, which incidentally still had snow lingering on the ground, to a great buffet dinner. I was thrilled to see lots of old friends and make some new ones. I was delighted to meet Mark Beck, who authored the massage theory and practice book I learned from as a massage student. He was elected to the Board of Directors, as was Ralph Stephens and Cherie Sohnen-Moe. Other members of the leadership team, including Su Bibik, Pete Whitridge, Iris Burman and Stan Dawson are remaining on in Board positions, which in fact caused the only hairy moment of the entire meeting. A couple of attendees questioned the fact that the leadership team put forth a slate of candidates that included themselves; however, the general consensus was that since this was a new start-up organization that the action was not without precedent and that such action was taken for continuity’s sake. A nominating committee was also elected to recruit suitable candidates for the next term. The seven board members will serve staggered terms of one and two years, for this first cycle, so there won’t be an experience deficit on the Board.

I attended a great class on ethics in education by Cherie Sohnen-Moe. Other offerings included a class on the Massage Therapy Body of Knowledge and several classes geared to school owners on the topics of recruitment and financial aid.

The last day of the conference included a raffle drawing with wonderful prizes, and a beautiful closing ceremony. All in all, it was a very harmonious gathering of like-minded souls who want to see massage therapy education thrive and reach its full potential. The AFMTE intends to facilitate that, and as with any people-driven organization, the success or failure of an organization depends on those people. I don’t think there’s any question that the Alliance is set to become the driving force behind the advocacy of excellence in education. Congratulations to Rick Rosen and the rest who made this first gathering a great one.

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