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The Leaders of the Massage Profession

Last week, the leaders of all the major organizations representing the massage therapy profession came together in St. Louis for a Massage Therapy Leadership Summit.

The Leaders of the Massage Profession
The Leaders of the Massage ProfessionMassage Therapy Leadership Summit meeting. The executive directors, CEOs, and board chairs of the Alliance for Massage Therapy Education (AFMTE), the American Massage Therapy Association (AMTA), Associated Bodywork & Massage Professionals (ABMP), the Commission on Massage Therapy Accreditation (COMTA), the Federation of State Massage Therapy Boards (FSMTB), the Massage Therapy Foundation (MTF), and the National Certification Board for Therapeutic Massage & Bodywork were all in attendance.

I have personally prayed for this to happen for a long time, and was thrilled that it took place. Rick Rosen, Executive Director of the AFMTE, shared this photo on my Facebook page. I of course spread it through my networks, and it prompted a question from Julie Onofrio: “Are these people massage therapists, and have they ever been in practice?” I’ll try to answer that to the best of my ability. I’ve had the pleasure of meeting all these folks, and I know some of them better than others. In the event I get any of the facts wrong here, I’m sure someone can straighten me out!

I will say up front that as for the most part these are organizations that have many members, huge budgets, and myriad issues and details to take care of, I don’t believe that being a massage therapist is a prerequisite for being a CEO or an ED. That is a position that generally requires a college education, and enough expertise to run a multi-million dollar concern. The AFMTE is only two years old–they don’t quite fall into that category yet, but they will someday. Leadership of such an organization doesn’t necessarily require one to be a massage therapist, although it would certainly require an interest in massage. Here’s my scoop on the leaders:

Rick Rosen, the founder and Executive Director of the AFMTE is indeed a licensed massage therapist. In fact, he is the proud owner of the first massage therapy license issued in the state of North Carolina. He is the co-founder, along with his wife Carey Smith, of the Body Therapy Institute in Siler City, NC, which they started in 1983. It is one of only two COMTA-approved schools in the state. He was the founding chairman and a past member of the North Carolina Board of Massage & Bodywork Therapy, and was the first Executive Director of the Federation of State Massage Therapy Boards. He currently serves as Executive Director of the Alliance for Massage Therapy Education, a national organization for massage schools, teachers and continuing education providers. Rick is a 2010 inductee into the Massage Therapy Hall of Fame, and was named as one of the Top 10 People in Integrative Medicine/Integrative Health Care in 2010. He also has a degree in advertising from the University of Florida, a master’s in humanistic psychology from West Georgia College, is certified by the Hakomi Institute body-centered psychology, is certified in structural integration, and is a graduate of the Florida School of Massage.

Pete Whitridge, the President of the AFMTE, has been a massage therapist since 1987 and has been an instructor at the Florida School of Massage since 1989. He has served AMTA on the Council of Schools, served 5 years on the Florida Board of Massage including being the Chair, served COMTA as a reviewer, has also served on the faculty of the Spacecoast Health Institute for 14 years, and Indian River Community College for 7 years. He is also on the Education Committee of the Massage Therapy Foundation. Pete also has a BA in History and Political Science.

Shelly Johnson, Executive Director of AMTA, served as the Deputy Director for 8 years before being named ED in 2010 after the departure of Elizabeth Lucas. Shelly is not a massage therapist, but she has worked with associations for 22 years, including the American Society for Quality. She also was previously Executive Director for the American Society of Neuroscience Nurses, the American Board of Neuroscience Nursing, the Neuroscience Nursing Foundation and the American Society for Healthcare Materials Management of the American Hospital Association. Johnson has a BA in Political Science and Communication from Augsburg College.

Glenath Moyle, President of AMTA, gets the longevity award in this crowd! Glenath has been doing massage for more than 50 years. In her first career, she was a geriatric nurse, and massaging patients was a regular part of her routine. She attended massage school in Portland OR and started practicing in earnest in 1987. Prior to becoming the President of the national organization, Moyle was a tireless volunteer in her state chapter. Needless to say, she’s very excited that the national convention is coming to her hometown this year.

Bob Benson, the Chair of ABMP, is a graduate of Harvard College and Harvard Business School. Prior to coming to ABMP, Benson worked in public policy in Washington, DC, and spent 19 years as President of two public companies. The membership of ABMP has grown by more than 10 times over since Benson came on the scene. He was the catalyst for the creation of the Federation of State Massage Therapy Boards, notably funding that organization to get it off the ground, and he worked for nine years to get statewide regulation in California, where he now serves on the board of the California Massage Therapy Council.

Les is More! Les Sweeney, President of ABMP, joined the organization in 1994 after learning about association management at the Club Managers Association of America. He served as VP from 1999-2006. Sweeney has an MBA from the University of Colorado. In 2006, Les decided to step up to the plate and get an education in massage! He graduated from the Holistic Learning Center in Evergreen and became Nationally Certified in Therapeutic Massage. Les has expressed to me personally that he just wanted to know more about massage and get the “real feel” for what ABMP members do. Good for him for taking the plunge and investing in that.

Kate Zulaski is the Executive Director of COMTA. She has a BA in Geology, and attended the Institute for Psycho-Structural Balancing in CA, and went on to become the Dean of Education at the school before joining COMTA in 2009.

Kate has in-depth experience both as a massage therapy practitioner as well as an educator, having most recently served as Dean of Education from 2006 to 2009 for the International Professional School of Bodywork (IPSB) in San Diego, California. Prior to being named Dean of Education, Zulaski also served as an IPSB Massage Instructor and Clinic Supervisor.  Zulaski has also studied a variety of bodywork modalities through the California Naturopathic College; Society of Ortho-Bionomy International; the Natural Healing Institute; and the International Professional School of Bodywork. She has been active in volunteer work for the AMTA Teacher of the Year Awards Committee and the Alliance for Massage Therapy Education Standards Committee, and is a long-time member of the ABMP.

Randy Swenson, a COMTA Commissioner who was also present, is a chiropractor. Dr. Swenson is currently a tenured professor and Dean of the College of Allied Health Sciences at National University of Health Sciences (NUHS). He developed the Massage Therapy Program in 1999 and continues to manage the day-to-day operations of the program. He is also responsible for the day-to-day operations of the Bachelor of Science in Biomedical Sciences degree completion and professional pre-requisite programs. He was previously the Academic Dean and the Dean of Curriculum Development for the chiropractic program at NUHS. He holds a Doctor of Chiropractic degree from NUHS and a Master of Health Professions Education from the Department of Medical Education of the University of Illinois at Chicago. He has led NUHS Steering Committees for Higher Learning Commission Self-Study Reports (SSR) and Commission on Chiropractic Education SSR’s. He has led and written COMTA SSR’s for the NUHS massage program. Dr. Swenson has been a site-team member, site-team leader and off-site peer reviewer with COMTA since 2006.

Ruth Werner, fearless leader of the Massage Therapy Foundation, is the author of the Guide to Pathology for Massage Therapists and the Disease Handbook for Massage Therapists, both published by Lippincott Williams & Wilkins. Werner is a graduate of the Brian Utting School of Massage in Seattle in 1985, and completed the Advanced Training Program and Teacher Training Program with the Muscular Therapy Institute in Cambridge, MA in 1991. I’ve attended a couple of classes (a definite privilege!) taught by Ruth, where she honestly shared with the class that she feels her real talent is sharing research about massage rather than actually doing massage. We’d all be a lot worse off if that wasn’t so. Her pathology book has been my go-to source from the moment I entered massage school. She has taught curriculum at 4 massage schools and continuing education classes all over the world.

Debra Persinger, Executive Director of the FSMTB, has a PhD in human services from Kansas State University. Dr. Persinger, a native of New Zealand, joined the National Certifying Commission on Acupuncture and Oriental Medicine (NCCAOM) in 1996. Before accepting the position of interim CEO, she served as the commission’s executive director of operations, and was originally hired to be its director of examination development. Persinger is also co-author of Sand to Sky: Conversations with Teachers of Asian Medicine (iUniverse, 2008).

Paul Lindamood, current CEO of the NCBTMB, has more than 20 years of executive-level experience. Lindamood has devoted his career to positioning, directing and promoting associations, professional firms, healthcare organizations, businesses and non-profits. In fact, it was in this capacity that he first began working with NCBTMB, directing the organization’s communications, public relations, media and re-branding strategies. He has worked with a wide-range of healthcare and non-profit organizations and led successful branding, fundraising, recruitment and consumer awareness initiatives for American Red Cross, United Way, International Association of Business Communicators, Jobs for Graduates, Leukemia Society of America, March of Dimes, Multiple Sclerosis, Muscular Dystrophy, City of Hope, Hospice, Junior Achievement, Small Business Administration, and many others.

Alexa Zaledonis, Chair of the NCBTMB, is the owner/operator of Even Keel Wellness Spa, a therapeutic massage and skin care center in Annapolis, Maryland. A graduate of the Baltimore School of Massage, she passed the NCE in 2002 and has spent the past seven years building her practice in the community.  Zaledonis is a certified Lotus Palm Thai Yoga Massage practitioner and a Certified Personal Trainer through the National Strength Professionals Association. Zaledonis currently is completing her Yoga Teacher Training (RYT200). She also teaches Thai Massage seminars at Even Keel Institute for Continuing Education and is an NCBTMB-approved provider.

A former Certified Public Accountant, Zaledonis specialized in healthcare and nonprofit organizations for more than 15 years. She received her bachelor’s degree from Albertus Magnus College in New Haven, Connecticut. I spoke to Zaledonis earlier today, and she told me that in addition to working 40 hours a week on behalf of the NCBTMB, she also personally does an average of 17 massages a week. A fellow workaholic!

Well, folks, there you have it. So yes, many of these folks do have actual massage experience. And those that don’t have been around this business long enough to appreciate those of us who do. They have all, in my opinion, served the massage profession with the best of intentions and keeping their eyes on the fact that it is the massage therapists in the trenches that they are working for. May they all enjoy peace and prosperity.

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Meeting in the Middle

One of my fondest dreams is coming true! For several years I’ve been preaching the sermon on my blog that I wanted our national massage organizations to play nice together and it is happening! Earlier today I got the news that all seven of our major organizations will come together for a summit meeting in St. Louis on Sept 13-14. St. Louis is centrally located, and it’s neutral ground. None of the groups involved are headquartered there.

The Alliance for Massage Therapy Education (AFMTE), American Massage Therapy Association (AMTA), Association Bodywork & Massage Professionals (ABMP), Commission on Massage Therapy Accreditation (COMTA), Federation of State Massage Therapy Boards (FSMTB), Massage Therapy Foundation (MTF), and National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) will be coming together, according to the press release.

Earlier this year, I was fortunate to be included in the meeting hosted by the NCBTMB in Chicago, which was attended by all the organizations, except for the AFMTE. During that meeting, several people (including me) talked about the need for all the organizations to come together for the good of the profession. Bob Benson, Chairman of ABMP, stepped up to the plate as he often does and said that he would assume the responsibility for seeing to it that it happened. All the representatives of the attending organizations agreed that they would participate if such a meeting was convened.

According to the press release, the purpose is “to hold a beginning conversation about major structural issues and impediments to profession progress. The desire is to have candid exchange about core challenges, quality concerns, consumer expectations, and organizational roles. Each participating organization is contributing to creation of the specific agenda, which will be finalized at the beginning of the St. Louis meeting.”

All the organizations will be sharing equally in the cost of the meeting. Unfortunately, I won’t get to attend this meeting, but I understand the reason why. The press release further states that in order to promote candor in the meeting, neither the press nor the public will be allowed to attend, and there will be a joint press release issued after the meeting.

I’m sure this will be a lively meeting. Every one of these organizations has their own turf, and some of them are competitors. But I have long said that there’s room in the sandbox for everybody, and I firmly believe that.  Pete Whitridge, President, and Rick Rosen, Executive Director, will be representing the AFMTE; Glenath Moyle, President,  and Shelly Johnson, Executive Director, will be representing AMTA; Bob Benson, Chairman, and Les Sweeney, President, will be representing ABMP; Randy Swenson, Commissioner, and Kate Zulaski, Executive Director, will be representing COMTA; Debra Persinger, Executive Director, and Kathy Jensen, Vice President, will be representing FSMTB; Ruth Werner, President, and Shelly Johnson, Executive Director, will be representing the Massage Therapy Foundation, and Paul Lindamood, CEO, and Alexa Zaledonis, Board Chair, will be representing the NCBTMB.

These are all smart people. They all care deeply about the massage profession. They don’t always see eye to eye, and they may never see eye to eye, but this is a big step forward to me. I look forward to seeing what comes out of it, and I hope it will be good for everyone concerned.  When people come together for the purpose of problem solving, and leave their egos at the door, that’s a wonderful thing, and I hope that will be the spirit this is approached in. Kudos to them all for agreeing to it. I hope my fellow massage therapists will join me in holding good intentions for the highest good at this gathering and for these leaders to go in peace.

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‘Tis the Season

No, I’m not talking about Christmas…although the retail world seems to force it down our throats earlier every year, it’s not quite time for that. I’m talking about politics, particularly the politics of massage.

I’ve had a good little hiatus this summer from reporting on all the political happenings, but it’s that time of year when state legislatures start reconvening, the lobbyists come back from vacation, and things start cranking up. And then there’s a trifecta of organizational goings-on: next week, the AFMTE will meet, then in October the annual meeting of the FSMTB and the week after that, AMTA National Convention.

You can keep up with what’s going on in your state by several means. AMTA’s legislative update page is available for viewing by anyone, not just members. ABMP notifies their membership about any legislative matters of concern in their state. Your state board’s website should list any pending rule or practice act changes. And bear in mind that due to the nuances of the way government operates, a legislative change concerning massage may not be listed as such on your state’s legislative website. Legislative changes are often listed under the heading of the major name of the bill, like SB 102, Expansion of Highway Department–with some regulation concerning massage attached to it, so it’s a good idea to visit your state’s site and type in “massage” in the search engine periodically when the legislature is in session.

Knowledge is power, people, so the best thing you can do for yourself and your profession is to keep yourself informed. I can’t keep up with every move that’s being made or every piece of legislation. I appreciate the heck out of it when people send me information about what’s going on in their states, because my network is a big one and at least I can help get the word out that people need to take some sort of action. I just can’t keep up with every move that’s being made or every piece of legislation. Blogging is only my hobby…I have a real job to attend to 🙂

Peace & Prosperity!

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The World Massage Festival: A Great Time!

Champ and I got home from the World Massage Festival this morning, and while I’m tired, I must say it’s that good, satisfying kind of tired, the kind you feel when you’ve really had a great time. We certainly did!

This year’s Festival was held on the beautiful campus of Western Carolina University in Cullowhee, NC, and as usual, it was like a family reunion! We got there on Wednesday, in time for me to take Ruth Werner‘s class on Teaching Research Literacy. That night, about 20 or so of us who were helping with the Festival went out to dinner together. Everyone sang Happy Birthday to Champ (his 59th). We sat around for a couple of hours just catching up.

Thursday, I spent the day helping with registrations while Champ helped people set up in the vendor hall. There were about 80+ vendors present and by the end of the weekend, quite a few of them had sold all their product and signed on for next year in Las Vegas. Lots of goodies were given away…and I even got some extras. AMTA National VP Nancy Porambo won a diamond charm bracelet and she gifted it to me (thank you, Nancy!). Champ is famous for winning raffles and he won a nice set of essential oils. Lynda Solien-Wolfe was there representing Performance Health/Biofreeze and she was giving away the goods everywhere! I love that company and all their products…I’ve been selling Biofreeze since day 1 at my office and it’s a best-seller.

Thursday night there was an awards ceremony. I was not expecting to get an award, and I was really worn out from working registration all day and I almost didn’t go. I’m glad I dragged myself there, because I received the Government Relations award. Of all the kudos I’ve ever gotten in my life, I have to say that one pleases me the most. I would have dressed up for the occasion if I had known I was going to have to go on stage, and I was slightly embarrassed to be getting an award in a pair of jeans and t-shirt…but hey, it was a special t-shirt that Cindy Michaels embroidered just for me! ABMP was recognized as the Association of the Year for the third year in a row. Ryan Hoyme, Pat Donahue, Darcy Neibur, Mike Hinkle Jr, and Vivian Madison-Mahoney and her husband John were also honored, and Ruth accepted an award for the Massage Therapy Foundation. I’m probably forgetting someone! Mike Hinkle and James Waslaski handed out the awards.

Friday morning I taught a class in Using Research to Market Your Massage Therapy Practice. Friday night, the amazing Lori Stegner entertained a big crowd, first as Patsy Cline and then as Tina Turner. I roped my favorite and very talented cousin Todd Rollins into playing a set with me in between Lori’s performances and then after the show, we led a jam session. Ruth Werner started things off by singing some Beatles’ tunes. Ralph Stephens had his washboard so we played a few bluegrass songs, too. Several other attendees got up and sang…kind of a live karaoke! We had a blast.

I spent Saturday in the vendor hall visiting with all kinds of people and doing massage in the Sweet Serenity booth. Sweet Serenity is a project started by Darcy Neibur to raise money for charity. The proceeds from this event went to the Shriner’s Burn Center and we raised $800. I not only gave, I received, and I got a great reflexology session from Travis Alligood. He saved the day for me.

Saturday night, I was inducted into the Massage Therapy Hall of Fame along with my fellow North Carolinian Gloria Coppola, Leslie Young Giase, Editor of Massage & Bodywork Magazine, Richard Rossiter, Joseph Goldman, David Lauterstein, Michael McGillicuddy, and other hard-working souls. The ceremony was opened with a beautiful prayer from Medicine Woman Jenny Ray. Champ and I hung out with Jenny and her teaching partner Janelle Lakman every evening when we got back to the residence hall…we probably kept the whole place up with our story-telling and laughing.

Sunday was not only the high point of the Festival for me, I would have to say it was one of the high points of my entire massage career. I took a class in Thai on the Table from Mukti Michael Buck. It was the best hands-on class I have ever attended, and I have attended hundreds of hours of continuing education. Mukti is undoubtedly the most charismatic teacher on the planet. The bodywork was sensational. The whole class was in such a state of gratitude at the end of it, we were one big melting pot of thankfulness and grace. I would recommend it to anyone.

Sunday night, we wrapped up with a Facebook Friends party at O’Malley’s, an Irish pub (my kind of place, you know!) It was very well attended and we had a great time visiting with old friends, making new ones, and meeting FB friends in person for the first time.

The staff at WCU bent over backwards for us. The campus is gorgeous, the food in the cafeteria was good, the residence hall we stayed in was top-notch, and the staff and students were all as friendly as they could be. True Southern hospitality.

The Massage Therapy Alliance of America also seated its first Board of Directors. Pat Donahue is at the helm as President and her husband, Joe Ferguson, is 1st VP. Pat and Joe each have more than 40 years of experience in the massage profession. I’m excited to see them there! Tina Rivera is the 2nd VP. Darcy Neibur is the Treasurer; Leslie Lopez is the Secretary, and the Members at Large are Lynn Shell and Carrie Thompson. Thanks to all for serving.

Throughout the week, I saw so many friends it was like old home week…I wish I had more time that I could have visited with them all. I did get a few minutes to speak with the crew from the NCBTMB, the FSMTB, our state chapter of AMTA, and so many more. M.K. Brennan was there from the American Polarity Therapy Association. There were so many of my favorite folks in attendance…Michael McGillicuddy, the Massage Nerd, Sharon Puszko…I just couldn’t get around to everybody!

Mike and Cindy Hinkle are to be commended for all their hard work…Mike gets the big ideas and Cindy pulls it together. He knows what a jewel she is! We were joking last night at dinner and Cindy told Mike he couldn’t get any more ideas until after August…she needs a rest! It was a great time and I’m looking forward to next year in Las Vegas. Hope to see you there!

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Massage Regulation: A Comedy of Errors

I’ve spent the last hour reading legislative updates pertaining to the regulation of massage…in the past, I’ve sometimes referred to this as the good, the bad, and the ugly. This time, I’m just going to call it a comedy of errors. I don’t know whether to laugh or cry.

I’m not even going to address all the discrepancies in the number of hours of required education and/or exams required for licensure, or the discrepancies in the hours of required continuing education, or even the wide variances in licensing fees. I’ve commented on that a number of times, and that situation isn’t likely to change at any time in the near future.

Everybody has seen those “outdated laws” posts before, silly laws that are still on the books, like “It’s illegal to ride a horse without a saddle on Main Street after 5 pm every other Sunday.” You get the picture. Some of our massage laws seem about as archaic. You just have to wonder at the logic that goes into some of these things…and you also have to believe that these most assuredly were not proposed by, nor are they likely supported by, massage therapists. It’s the bureaucracy at work.

Many of the statutes that have been proposed or enacted in the past few years are a direct result of the economy and state governments being so deep in dept. Several states are now taxing, or considering taxing services (like massage, hair and nail services, even grass-mowing). Even self-supporting boards have in some cases had their monies raided in the interest of feeding the state’s general operating fund. NH is seeking to abolish their massage board altogether, in the interest of saving money. And in the state of West Virginia, HB 2502 seeks to combine the administrative functions of the massage board with the acupuncture board (not so weird) and with the forestry board (weird), the board of licensed dietitians, and the hearing aid dealers board (at least the last two are still health-related). It makes you wonder what we have in common with foresters. Are foresters out there planting trees while naked or committing some other unethical act? Maybe so.

A lot of states don’t require any fingerprinting and/or criminal record submissions of applicants for a massage license. A convicted rapist or violent criminal can get one. Some states require licensees to provide proof of liability insurance, but most don’t. I personally think that one’s a good idea.

There is so much discrepancy between the states on modalities that have to be licensed. In NC, where I live, Bowen therapy, craniosacral, Rossiter, Zero Balancing, and 24 other modalities are specifically spelled out as requiring a massage and bodywork license.  We don’t regulate reflexology, which I really don’t get. I’ve had plenty of reflexology and I would have to say that there is at least as much tissue manipulation going on as there is during a session of acupressure, which we do require licensing for.  NY licenses both acupressure and reflexology, and Polarity therapy. I know practitioners who will argue that every modality mentioned in this paragraph is energy work and not massage. You might as well agree to disagree and get a license if it’s required of you.

Speaking of NY, earlier this year SB 1030 was proposed, got stuck in the Higher Education committee, and may have expired due to lack of action. It provides that the commission of prostitution offense by any person upon premises at which a massage therapist regularly engages in his or her profession, or the commission of any such offense by a massage therapist constitutes professional misconduct; provides that upon 3 or more convictions of such offenses upon such premises, or any conviction of a massage therapist of any such offense, the massage therapist’s license shall be revoked. So basically, you can prostitute once or twice, but don’t do it three times or you’ll lose your license. You might even lose it if you weren’t personally prostituting but someone else on the premises was. It’s worded a little vaguely, in my opinion.

In the summertime, not much is happening, because legislatures tend to pack it up and go home. Some things are always left on the table for the next session, and some (hopefully) will never see the light of day again. And some things are urgently needed, like regulation in the 8 states that don’t have any. In each of those states, there are therapists working for licensing, and just as many fighting against it.

You can find regular updates about what is going on in the regulatory world of massage on the legislative briefing pages on the websites of both ABMP and  AMTA.

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Teaching the Teachers

I inadvertently insulted a massage school owner yesterday by making a FB post saying that I wasn’t impressed by a school that had only one teacher to teach the entire curriculum, and that I wouldn’t choose such a school, personally. To begin with, I wasn’t speaking of his school when I made the post, and I had no idea that he was teaching his entire program himself, as his website gives a different impression, listing four faculty members. A couple of his satisfied graduates weighed in with the fact that they were pleased with their education, and many more who didn’t attend that particular school offered comments about the need for diversity and differing perspectives. Some said they’d rather have one good teacher than a bunch of bad ones. I’m going to stick to my guns on that one, and it is just my opinion and mine alone, that it wouldn’t be for me.

There’s no law anywhere that I’m aware of that prohibits one person teaching the whole program. The standards for massage therapy education vary from state to state. The quality of massage therapy education varies from school to school, and even from teacher to teacher. I also stated in my post that I’ve seen the good, the bad, and the ugly. There are brilliant and engaging teachers; there are teachers who know their subject but who are so droll and boring you can’t bear to sit through it; and the sad fact is that there are plenty of people teaching who shouldn’t be teaching at all. A good massage therapist and one who is good at teaching are two different things, many times.

Some states allow anyone who’s breathing to teach a class, and schools often take advantage of that by using last year’s graduates as this year’s teachers. At the other extreme are states with requirements that you must have a college degree in the area you are teaching, at least for science-based classes like A&P, or that you have been licensed as an MT for X number of years before you can teach hands-on classes.  There’s no consistency.

I’m at the end of my five years of service on the North Carolina Board of Massage & Bodywork Therapy, and I have served the School Approval Committee that entire time. Since I’ve been on the inside, I can state that our system isn’t perfect…we state in our rules that teachers should be “trained” but we don’t go far enough with that…there’s no set number of hours of training required, and each school basically does whatever they please on that front. One has a year-long training program. Another has a two-hour orientation and calls it their training program. The others fall somewhere in between. My pet project recently has been encouraging schools to teach research literacy to their students. It seems to be slow to catch on. Some school owners have the attitude that if something isn’t in their board’s requirements, they’re simply not going to do it, and that’s a shame.

So who teaches the teachers? The AFMTE is working on a big project, the National Teacher Education Standards Project. I applaud that wholeheartedly, but I will point out that the AFMTE isn’t a regulatory board and all they can do is put it out there, they can’t force anyone to participate. The Massage Therapy Foundation is offering classes around the country in teaching research literacy, but the same is true of them; since they’re not a regulatory board, they can’t force participation. That’s just too bad on both counts! I’d personally like to see teaching research literacy a requirement in every school. Both of these organizations are saying, “Here we are, here’s what we can do to improve education.” But again, since there’s no law requiring it, some–and by some I mean the vast majority–aren’t getting on the bandwagon. What I fail to understand is why any school owner or program director wouldn’t want to give their school–and their students–their best shot.

While I do concede that there’s a complainer in every crowd, when I see the same complaint from multiple students/graduates, it gets my attention. There is rarely a day that goes by that I don’t get emails or phone calls from students all over the country with some tale of woe about their school experience.

On last weeks’ blog, Self-Sabotage–or How I Got Your Clients, I offered up a bunch of the reasons that clients have given me about why they left another therapist and started coming to me. So here are some of the comments that I have received from students:

“Even though it’s in our school catalog that we have a dress code, our teachers don’t follow it themselves. They dress in the same way we’re told not to.”

“There’s no substitute. If a teacher has to be out the class just gets canceled.”

“The teacher is rude if anyone questions anything. Her answer is usually because I say so. I don’t think she knows the real answers.”

“Our teacher didn’t like teaching Ethics, so at every so-called Ethics class, they would just spend the whole hour talking about something else.”

“Our teacher doesn’t know anything about the licensing laws in our state.”

“Our teachers are always contradicting each other and you don’t know who to believe.”

“The A&P teacher couldn’t pronounce the anatomy terms.”

“Our teacher lets us out early all the time because she has somewhere to go. I don’t think I’m getting what I’m paying for.”

“My teacher has had affairs with several students.”

“My teacher’s girlfriend is in the class and he uses her for every massage demo.”

“All of our tests are open-book. I don’t feel like there’s any proof that we’ve learned anything.”

“My teacher tries to impose his religious beliefs on us.”

“My school told me it wasn’t going to be a problem that I had a criminal record but after I graduated I found out I couldn’t get a license.”

“The teacher just graduated last  year and in spite of the fact that she has failed the exam three times and doesn’t have a license, the owner feels sorry for her and is letting her teach.”

“There’s no diversity. One teacher teaches everything.”

“One of the female teachers gives every male student a hard time and picks on them constantly.”

“When I complained to the owner about the unprofessional behavior of one of the teachers, she told me I was free to drop out but I wouldn’t be getting my money back. She didn’t even listen to the complaint.”

“My school experience has been very disappointing but I’ve already paid the money and I’m just trying to stick it out until graduation.”

I honestly could go on for days with the comments. And like I said, when it’s just one whiner, I don’t pay much attention, but when I hear the same thing repeatedly about a school, I encourage those students to report it to the board. If our board gets a half-dozen complaints about the same school or the same teacher, you can bet we’re going to investigate it. I sometimes get emails from students who say they are afraid of retaliation if they complain, and that’s too bad. It just means that whatever problems are there will be perpetuated for the next class of students.

As a school owner or program director, your priority should be to get the best people you can get to teach your students, and to ensure that they are not only familiar with the subject, but that they are trained in teaching adult learners, that they incorporate research references into their class, that they are trained in teaching to diverse learning styles, and that they present themselves and behave themselves in a professional manner. If you allow your teachers to come to class looking like a homeless person, then the blame is on you as much as it is the teacher. If you look the other way while your teachers are having affairs with students, the blame is on you as much as it is the teacher. If you don’t listen with an open mind whenever a student has a complaint about an instructor, shame on you. If you’ve heard the same complaint more than once and haven’t discussed it with the instructor, double shame on you.

If you really want the education that you’re offering to be the best that it can be, you’ve got to teach your teachers. Don’t just hire someone and hand them a syllabus and think they’re going to do a good job. There are resources available and you should be using them.  If you’re not conducting a thorough teacher training program, or requiring your instructors to attend one, or not having teachers trained in research literacy and teaching that to students just because it isn’t a state law, then I urge you to step up to the plate and go beyond what the state law requires. Your school will benefit from it. Your students will benefit from it. The massage-seeking public will benefit from it.

Resources:

ABMP Massage School Instructor Resources

Alliance for Massage Therapy Education

AMTA School Advantage Newsletters

Center for Somatic Teacher Education

Education Training Solutions

Resource ETC

Teaching and Presentation Skills Series

Teaching Research Literacy from the Massage Therapy Foundation


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American Massage Conference Bats 1000

I spent the weekend with over 1000 massage students and therapists, plus all the great vendors and support staff in Atlanta this weekend at the inaugural American Massage Conference. I’d have to say they definitely batted 1000! A good time was had by all!

There were just too many good moments to talk about them all, so some of my personal highlights:

Teaching my exam prep class Friday and ethics on Saturday, great people in both classes…dinner with Allissa Haines, fellow blogger of Writing a Blue Streak fame…sitting on a panel with Whitney Lowe, Felicia Brown, Les Sweeney, and Tony Zak…sitting with BioFreeze Bob, Lynda Solien Wolf, James Waslaski and his assistant, Michael McGillicuddy and Gloria Coppola at the awards dinner…getting the award for Massage Therapist of the Year and seeing my friends be recognized, including Ryan Hoyme (the MassageNerd) as the winner of the Innovation Award, Anita Shannon as Educator of the Year, Felicia Brown as Volunteer of the year…hanging with Sandy Pearce from Massage Today…hearing the great keynote speech at the One Concept awards…getting a 30-minute foot massage at the Sanctuary…playing music on stage at the gala with Errol N Schroeder of ASOMAssageMusic…eating the homemade ice cream provided by BioFreeze Bob…hanging with Paul Lewis, who is one of the nicest people in the massage business…having a group picture made with all the WIBB bloggers in attendance…eating lunch with Lynda Solien Wolf…getting interviewed about CE by Gloria Coppola…the Pirate Party out on the roof at Stat’s…the totally awesome vendor booths… getting interviewed alongside Angie Patrick by Karen Menehan of Massage Magazine…watching James Waslaski dance the electric slide with about 20 women on the dance floor…getting foot massage of the automatic variety at two different booths…chatting with Glenath Moyle…seeing Michael Reynolds of www.spinweb.com, one of my personal idols…chatting with the folks from FSMTB…Elizabeth Langston, Exam Development Director of the NCBTMB sitting in on my exam prep class…having a visit with Rick Rosen of the AFMTE…visiting at the ITEC booth for about 45 minutes and finding out all about what they do and how they do it…meeting so many FB friends for the first time and seeing a lot of people I haven’t seen in awhile…watching Paul Lewis and Donna Sarvello performing an energy dance on the party bus…visiting with Christopher Alvarado and Angela Palmier…watching Tina Allen’s little son Otis out on the dance floor…

I could go on and on, but to make a long story short, it was simply fabulous, so kudos to Scott, Angie, Eric, Monica, Melanie, Robyn, anybody I missed, the staff of the Holiday Inn for doing a great job, and all concerned. It was one of the high points of the year and they all deserve to be congratulated for pulling off such a huge and successful event!

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A Matter of Opinion

Last week, the AFMTE released a position paper authored by Executive Director Rick Rosen, “Alliance Offers New Vision for National Certification.”

The AFMTE also recently announced that it is partnering with the FSMTB in their initiative to begin approving continuing education.

Both of these have attracted quite a bit of discussion on the various social media sites. And like any discussion, people agree, disagree, and agree to disagree.  I’m glad to say there hasn’t been any mudslinging of the nature that goes on at times in some of these venues. I think these discussions are useful and informative.  They sometimes bring to light a lot of misconceptions that people have about which entity does what, and how they do it.

I encourage everyone to read Rosen’s paper in its entirety, but to make a long story short, it is a plea to the NCBTMB to reorganize, and get out of the continuing education business and the entry-level exam business. The FSMTB has been stating the opinion since their founding 5 years ago that NCBTMB exams are inappropriate for licensing purposes, and encouraging the states to drop those exams and use the MBLEx exclusively. That hasn’t happened.  If the map on the FSMTB is current, 33 member boards are using the MBLEx. If the map on the NCBTMB website is current, 38 states are still accepting their exams, meaning the majority of states are accepting both, and offering their licensees a choice. The AFMTE is also supportive of the Federation’s stance, as is AMTA and ABMP. Still, the facts show that either the 38 states are doing the wrong thing, or else they are exercising their undeniable right to conduct their business the way they want to.

I haven’t been in this profession nearly as long as Rosen or some of the other players here. I became a massage therapist in 1999, and it seems like I joined at a time when everything was just really starting to swirl. I was in the first wave of licensees in North Carolina.  Mr. Rosen actually has license #00001…first person licensed in our state. He has seen and been instrumental in a lot of things happening. I would never try to minimize the contributions he has made to this field. I won’t criticize his career, his integrity, or his belief that he is suggesting something for the good of the profession on the whole.

My criticism is this, and it isn’t directed entirely at him; it’s directed at the concept of any organization trying to mandate to another organization how to run their affairs. We get enough of that from the feds, don’t we?

I believe that the FSMTB and their mission of public protection is a great thing. The member boards come together for the purpose of discussing common problems and looking for workable solutions. Anytime people sit at the table together to try to solve a problem, that’s wonderful to me. I also believe that the AFMTE was started with the noble intent of acting as the voice, advocate, and resource for massage schools and educators. What I don’t believe is that either one of them can unilaterally force the NCBTMB to change their way of conducting business, nor do I think they should have that right.

The FSMTB is developing a model practice act, in addition to developing a CE approval program. They can and do suggest to the member boards that their exam is the appropriate exam, their CE approval (will be) is the appropriate approval, their model practice act (will be) the premier example of an appropriate act, and so forth.  It’s part of the quest to streamline things  in a uniform fashion and promote portability.

However, suggestion is the key word. The member states aren’t bound by any legalities to do what the FSMTB offers in the way of suggestions. If they want to keep the NCBTMB exams, they can. If they want to keep their own practice act, they can. If they want to keep NCBTMB approved providers or continue to approve their own, they can. They all have the right to conduct their business as they see fit within the law.

There is certainly room for improvement, on the practice act front, in particular, when you see all the variance that’s out there between the states. Keith Eric Grant has summarized that. You can access it here.

The bottom line, to me, is that all of these entities, including the NCBTMB, also have the right to conduct their business as they see fit. Unless and until there is a federal law governing massage, the individual entities can continue to do whatever they do however they want to do it. The FSMTB and the AFMTE could spend days pointing out past shortcomings of the NCBTMB, but it wasn’t “the NCBTMB” as an entity that had the shortcomings. It was the human beings running the organization.

As the FSMTB is only 5 years old, and the AFMTE less than half that, neither of these organizations have been in business long enough to have been plagued with the personnel problems, inefficiency problems, financial problems and so forth that happened in the past at the NCBTMB. Board members come and go. Executive directors come and go. Priorities of boards and organization come and go. Even organizations come and go. Last week I learned from Dr. Kory Ward-Cook, CEO of the NCCAOM, that there was previously a Federation of State Acupuncture Boards that fell apart.

AMTA and ABMP have their own missions and their leadership has their own opinions. As do we all. And any organization, just like any individual, has the right to run their business as they please, as long as they are not breaking the law. The NCBTMB is not breaking any laws by continuing to conduct their business as they see fit. The other organizations are not breaking any laws by conducting their business as they see fit. They all have that right. You don’t have to like it. I don’t have to like it. One organization doesn’t have to like what the other organization is doing. But until the federal government steps in and says, “you must do this,” they can all do as they dang well please. If any of them don’t do well enough at whatever it is they choose to do, they won’t survive.

Everybody has their own opinion on what’s good (or not good) for this profession, what’s good for licensing, what’s good for certification, what’s good for teacher standards, what’s good for education, what’s good for continuing education. There are just as many opinions on all of that as there are opinions on what kind of massage oil you ought to use.  Everyone is entitled to that. And everyone is entitled to conduct their business the way they choose to, as long as it’s within the law.

The AFMTE posted on LinkedIn that they had posted Rosen’s position paper directly to the NCBTMB. I suggest that if the folks at the NCBTMB are interested in hearing more about it or discussing it that they will get in touch. And if they don’t, then I suggest that the AFMTE, and in fact all organizations, concentrate on being good at what they set out to do for their organization, and leave the NCBTMB to do as their board and their leadership sees fit. Their Board is elected by their certificants, and their ED serves at the pleasure of their board.  They may well thrive and survive by doing things their own way, or they may fail altogether.

Either way, I think the burden to make it or break it is on them, just like the burden that is on all the organizations, and on any of us as practitioners and business people. And any insinuation of the NCBTMB being “uncooperative” is an opinion, not a fact. I can tell you how to run your business, you can decline to take my advice, and I will not refer to you as uncooperative. I will assume that you are exercising your right to conduct your business in the manner that you see fit, whether it suits me or not.

That’s just my opinion.

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Report from the NCBTMB Approved Provider/CE Meeting

I just got back from Chicago, where I participated in the Massage Approved Provider Panel convened by the NCBTMB. I have to say it was one of the best meetings I have ever attended. Everybody left their egos and their agendas at the door…not one single moment of tension or dissension occurred, in spite of the fact that competing entities were represented.

I spent the weekend sitting next to Bill Brown, Deputy Director of the AMTA. I’ve heard through the grapevine that Bill has wanted to strangle me a few times over my blog, and I’m glad he got the opportunity to know me a little better. I might have managed to convince him that I have a few redeeming qualities and I’m not just the crazy blogger he thought I was.

Cynthia Ribeiro, President-Elect of AMTA, was also present, and what a class act she is. I had supported Cynthia during the AMTA election, and there’s no doubt in my mind that was the right move. She is one fine lady who has made many contributions to our profession, and had a lot to contribute to the task at hand this week.

Bob Benson, Chairman of ABMP and Anne Williams, Director of Education for ABMP were there. Bob brought his considerable business acumen to the meeting. I’ve worked with Anne before and she’s just a go-getter who shares my philosophy of “make it happen.” She has a great sense of humor, too. There was a lot of laughing this week, which is always a great ice-breaker and good for the cohesiveness of the group.

The facilitator, Drew Lebby, provided exactly the right balance of keeping things moving, listening, and explaining. We had breakout groups and larger discussions and the whole meeting just had a great flow. Having been in meetings with some very boring facilitators in the past, I thought he was wonderful and I would highly recommend him to groups who are looking for a great facilitator. He has 35 years of experience at it and it shows.

I heartily applaud the Federation of State Massage Therapy Boards for sending Kathy Jensen, VP of the FSMTB, and kudos to the NCBTMB for inviting the Federation to participate. Since the MBLEx has taken a huge chunk of the NCBTMB’s exam market share, and the Federation has also recently announced plans to jump into the CE approval arena, I can think of past administrations at the NCBTMB that would have spent the time sniping about the Federation as competition instead of inviting them to attend, all the more reason why I appreciate their willingness to play in the same sandbox. That theme was reiterated by Ribeiro and several others this week–this isn’t about your organization, or my organization, or who’s the biggest or the best–it’s about massage and increasing the quality of massage education.

COMTA was also represented by Commissioner Randy Swenson. Several state board members were in attendance, as were approved providers and a couple of nationally certified massage therapists.

The AFMTE was not represented, although they were invited to participate, and as a founding member of that organization I personally found their refusal to attend distressing. This meeting was about education, and in my opinion, they should have been there. I contacted Rick Rosen to give him the opportunity to explain their absence, and his response was that since the AFMTE has decided to partner with the FSMTB in developing their CE program, he felt it would blur the issue and divert their focus to attend.

Nice try, Rick, but since the Federation was invited, and in fact chose to participate in the meeting, I don’t buy it. The mere term “Alliance” suggests that you are representing education, and not just one faction of it. The Alliance could have made some great contributions to the meeting and you missed out on a good opportunity to do so. Rosen is of the opinion that the Federation should replace the NCBTMB and the individual states who do their own approvals as the only provider/CE approval entity. We’ll just have to agree to disagree on that issue.

No one has been a more vocal critic of the NCBTMB than I have in the past, and I have defended the right of the FSMTB to offer their competing exam, as I don’t believe that any entity is entitled to a monopoly. I will go further and say that I don’t believe any entity is entitled to a monopoly in any arena, so I am not in support of the Federation having a monopoly on continuing education. They have the undeniable right to jump into the market if they choose, and the marketplace will decide. I am personally not going to be dictated to of which entity I have to throw my CE approval business to unless my state makes it a law that I have to choose one or the other. I’m not going to hold my breath waiting for that to happen.

There are 42 member boards in the Federation and so far, although many states have voted to accept the MBLEx, and some have adopted it exclusively, many others have refused to throw out the NCB exams, and continue to give their licensees a choice in which exam to take. I believe the same thing will happen when it comes to continuing education. Some states will go with the FSMTB CE program, and others will continue to allow providers to make their own choice. It’s the American way. Furthermore, in many places legislative changes will be required in order to switch from one to another or add another approval entity, and we all know that legislation most often moves at the speed of molasses. That is also the American way.

There were a number of problems identified with the NCBTMB’s current system. For one thing, some providers have taken advantage of the fact that once they received approval, they could add on classes at will. Some have ignored the fact that there is a prohibition on classes that are based on a product they sell. Some have ignored the fact that there is a prohibition against classes based on religion and/or spiritual practices. Some have ignored the fact that they need to be genuinely qualified to teach in their subject area.

Bruce Baltz, an NCBTMB Board member, mentioned people who teach NMT techniques suddenly throwing in a class in lymphatic drainage needing to be looked at carefully…sorry, but your attendance at a weekend workshop does not qualify you to suddenly start teaching it yourself. The people who have been guilty of these offenses are going to have a little awakening when some of the changes to the program are implemented.

The suggestions for solutions were great and it was interesting to see that when we broke up into small groups to do problem solving, most of the groups were on the same page. Some of the suggestions included requiring providers to submit videos of their classes, a much stricter and more frequent auditing process, an improved evaluation process where students can go online anonymously and evaluate teachers and class content, a required online class for teachers themselves to improve instructor competence…lots of good ideas that the NCBTMB is going to consider and decide which ones to implement.

Every organization and individual at the meeting expressed a genuine interest in assisting the NCBTMB in this endeavor. Even better, they all agreed that all the organizations, not just a choice few, need to come together once or twice a year for the good of the profession. Bob Benson stepped up to the plate on that front and good for him for doing so…AMTA and ABMP can take a few swipes at each other, but in the final analysis, there is room in the sandbox and he knows it.

All in all, I thought it was a wonderful gathering of some of the best and brightest, with the intent of creating a positive outcome, and I was honored to have been included. Paul Lindamood and his team did a great job in organizing the gathering and assembling the best people they could get. And hey, any meeting that includes keeping chocolate on the table at all times does it for me.

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My Organization is Better Than Your Organization

The massage profession has a plethora of organizations these days.

AMTA (American Massage Therapy Association) is a non-profit organization that has some executive staff at the top, a board elected by the members, and a hearty band of tireless volunteers that keep the wheels turning. AMTA has about 57,000 members.

ABMP (Associated Massage & Bodywork Professionals) is a for-profit concern, and frankly I’m just sick and tired of hearing that fact stated as a criticism. What is inherently wrong with making a profit? I want to make one in my massage therapy practice, don’t you? ABMP has around 77,000 members.

The NCBTMB (National Certification Board for Therapeutic Massage & Bodywork) , for 17 years, was virtually the exclusive provider of certification exams that were used for licensing in many states, and the approval body for continuing education providers. A few states had/have their own exam. About 90,000 massage therapists are nationally certified. The NCBTMB also has a board elected by their certificants.

Then along came the FSMTB (Federation of State Massage Therapy Boards) with the MBLEx test as a route to licensure, which many of the 40 or so member states have adopted. The Federation also recently announced plans to get into the business of approving continuing education, and they are creating a model practice act. They also have a board, which their state delegates elect.

The new kid on the block is the AFMTE (Alliance for Massage Therapy Education), which aims to advance the quality of education and develop a model of teacher standards. The Alliance has announced that they would be collaborating with the FSMTB on the continuing education project. They still have their first board seated; that’s how new they are.

We’ve also got COMTA (Commission on Massage Therapy Accreditation) in the business of giving accreditation to schools and programs who meet their standards of excellence. Getting COMTA approval is voluntary, expensive and time-consuming. There are only 100 or so that have earned it.

The majority of states now regulate massage, some by their own self-supporting massage board, some lumped in with nursing boards or other health boards. I am often asked by therapists what their state board does for them. Other than issuing their license and in some states licensing schools, the answer is not much. A public board serves the purpose of public protection. Some do a better job than others. State board members are appointed by politicians. The average board is usually composed of a few dedicated people, often includes one or two clueless slackers, and a rebel redneck like me. I’m sure my board is glad I’m at the end of my service. My blog makes them nervous.

I’m a member of both AMTA and ABMP. I’m a member of FSMTB by virtue of my seat on the North Carolina Board, which I will be vacating later this month after five years. I have been a past delegate to the Federation. I am a founding member of the AFMTE. I’ve been nationally certified for over ten years, and an approved CE provider under the NCBTMB as well. I am soon to go on my first site visit for COMTA. I attended their reviewer training after I wrote a few derogatory blogs about them and they invited me to attend. Positive change usually happens from within, doesn’t it?

I have a stake in all these organizations so I’ll pat them on the back when I think they deserve it, and I don’t mind calling them out when I think they deserve it. I have the same attitude with them that I have with other massage therapists who act competitive instead of collegial. This isn’t a contest. If one organization has to fail in order for another to succeed, that’s just a big shame as far as I’m concerned. When one organization slams another and presents half-truths and posturing, it starts to look like a playground fight–better call that a turf war, I guess–and it’s not attractive in the least.

None of these organizations would exist without their constituents–the massage therapists. And none of them can represent all of the people all of the time. They’ve all made moves that didn’t suit me at one time or another, and what ticked me off may have made other MTs perfectly happy, or vice versa. And the therapist who isn’t represented by any of them probably couldn’t care less what they do or how they act. In fact, many of their own members couldn’t care less what they do or how they act. When it comes to the professional associations, many therapists just join for the insurance and have no interest in the political fray at all–until something detrimental happens that affects their license or access to education.

If you don’t like a piece of proposed legislation, contact your legislators to tell them. And if you don’t like the direction your professional organization is taking, contact them to tell them. Get yourself in there as a board member or volunteer and change it from within. Cancel your membership, or switch organizations.  Money still talks. It’s akin to voting…if you don’t exercise that right, then don’t gripe about the outcome. Go to your state board’s meeting and sign up for public comment. You have a voice. It’s only effective if you use it.