The Financial Health of Massage Organizations: NCBTMB

Looking back through my older blogs, I see that the first time I reported on the finances of the NCBTMB was in 2010…fifteen years ago. Things have changed drastically since then. The FSMTB, established in 2005, rolled out the MBLEx in 2007, back when the National Certification Examinations (one in Therapeutic Massage, one  in Therapeutic Massage & Bodywork, and the National Exam for State Licensing) were the choices for licensing in almost every regulated state. A few states had and continue to have their own licensing exams. The last NCBTMB exam intended for entry-level licensing purposes was given February 2015. The NCBTMB continues to offer voluntary certification exams.  The organization has seen a lot of changes since then. I reported on their finances in 2010, 2011, 2012, 2014, and 2019.  Bear in mind that  tax-exempt organizations are on a different filing schedule than the general public, so this blog, posted 09/13/2025, reflects the financial filing submitted on for the 2023 calendar year, or tax year beginning 03-01-2023 , and ending 02-29-2024. The actual form is posted on ProPublicaFilings of this and other exempt entities are usually listed there, as well as on Candid. 

For my older blogs, I used Guidestar, but their page for exempt entities is now pointed to Candid.

ProPublica has filings from the NCBTMB dating back to 2007.  For that fiscal year, the NCBTMB showed total revenue of $8,655,003.

For the 2023 filing, total revenue is $1,281,328.  Part of their revenue for 2023 was $174,200 in grants, reportedly from AMTA. They weren’t getting grants in 2007, but they didn’t need any. Their operating expenses in 2007 were $8,747,653. Their operating expenses in 2023 were $1,131,271.

To make a long story short, they’re not what they once were. The MBLEx changed the whole landscape of massage licensing exams. But they’ve also cut their expenses to reflect that. The current CEO, Shelly Johnson, received  a salary of $134, 327 plus an estimated $7,565 in other compensation in 2023.

In comparison, in 2007, then- Executive Director Chris Laxton was paid a salary of $191,962 plus $1,769 in benefits and $7,680 for an expense account.

The telling difference is the compensation that was paid to board members in 2007 compared to what they are paid now. I know several of the 2023 board members, including Dolly Wallace, the then-chairperson (Christopher Deery is now the Chair). Dolly was paid the magnanimous total of $4,200 for leading the board, and the filing says she worked 4 hours per week (I call BS on that, having served on public boards before). Other board members for the 2023 filing were paid between $1350-$1800. It’s basically a volunteer job. Nobody’s getting rich…but they used to.

In 2007, Board Chair Donna Feeley was paid over $100,000 for supposedly working 10 hours a week. Let it be said that Feeley and then-Executive Director Chris Laxton came under extreme fire from former members of the board, who raised numerous concerns about their manhandling NCBTMB matters instead of having board discussions and votes. One being that they decided to change Laxton’s title to CEO instead of Executive Director without any consultation with the board members. You can see the letter written by concerned former board members here. 

I’ve written about Feeley before. She is deceased and not here to defend herself, but she notoriously held a board meeting in Hawaii and was known for taking limos and going to 5-star restaurants at NCBTMB expense. None of the present board members would do any such thing. The NCBTMB also spent over $925,000 on legal expenses during 2007, reportedly for filing lawsuits against states who chose to use the MBLEx. We see how that turned out.

The NCBTMB is a different animal than it used to be. The massage regulatory landscape evolved and so did they. They have a great CEO and great board members, and are fulfilling their now-mission of providing voluntary certification instead of licensing. No one is required by any state to get Board Certification. People do it because they want to. The NCBTMB has been around since 1992, and they aren’t going anywhere. They’re rolling with the changes.

 

 

 

 

Report from the World Massage Festival

I just returned from attending the World Massage Festival in Las Vegas, and what a blast! I’ve been attending this annual event for several years, and this was the best one yet. My husband, Champ, accompanied me, and we really had a fabulous time. This event is like a family reunion every year, so I really enjoyed seeing so many people I know and don’t get to see often. The Festival was held at the Tuscany Casino and Hotel, which turned out to be a wonderful place…I think my suite was as big as my house.

We arrived on Sunday and I spent the afternoon helping out at the registration desk with our fearless ringleader, Cindy Michaels. Cindy is Mike Hinkle’s better half; Mike cooks up all kinds of great ideas and Cindy puts them into action.  Jenny Ray and Janelle Lakman, the Sacred Stone Medicine ladies, were also working registration so we all had a big time visiting in between. Sunday night was the Hall of Fame ceremony, emceed by Judi Calvert, and it was very enjoyable. This year’s honorees are Cindy Ballis, Karina Braun, Eric Brown, James Charlesworth, Scott Dartnall, Robin Fann, Irene Gauthier, Sally Hacking, Ryan Hoyme, Andrea Kelly, David Kent, Mark Lamm, Paul Lewis, Rena Margulis, Karen Menehan, Angie Patrick, Donald Peterson, Sharon Puszko, Art Riggs, George Skaroulis, Kevin Snedden, Cherie Sohnen0Moe, Les Sweeney, and Ruth Werner.

Monday morning, I was honored to participate in a Student Day panel with Lynda Solien-Wolfe, Cherie Sohnen-Moe, David Kent, Joe Bob Smith, James Waslaski, David Otto, Ryan Hoyme, Michael McGillicuddy, and Angie Patrick. I hope I didn’t forget anyone! The students were so appreciative; all got a goody bag, there were lots of door prizes, and one lucky soul got a starter kit–massage table, massage chair, rolling stool, bolster, sheets, and all kinds of products.

Monday afternoon, I taught my Educated Heart ethics class, which was well-attended by a great bunch of therapists. Champ and I had dinner with Lynda Solien-Wolfe and Joe Bob Smith and we had a great time.

Most of the day Tuesday, I spent in the exhibit hall. I worked a little in the Sweet Serenity booth–speaking of which–I was determined to win the fabulous quilt so I bought 30 tickets. All the proceeds went to the Shriner’s Burn Center and over $1200 was raised, last time I got the count. Ryan Hoyme and I did a book signing of our new Manual for Massage Therapy Educators. I woke up with a crick in my neck, and James Waslaski and Bruce Baltz both worked on me. We had lunch with Bruce and Ryan and Yvette Hoyme. Tuesday night was the awards ceremony. David Kent was the keynote speaker and he did a fabulous job. David is an emotional speaker. Enid Whittaker jumped up on a massage table and did a Bonnie Prudden warmup and she was great! Vivian Madison-Mahoney received the Legislative Award. ABMP was honored as the Association of the Year (again!). The wonderful Michael McGillicuddy was named Teacher of the Year. I was personally surprised with receiving the Distinguished Service Award. After getting home at 1:30 this morning, I am going blank on the rest of the winners, but I’ll be sure to announce them on FB as my memory returns!

By Tuesday night I was feeling slightly under the weather. I slept in Wednesday morning, and Champ attended James Waslaski’s Pelvic class in my stead. He loved it. I ended up having a late breakfast with Judi Calvert, owner of Hands On Trade Association and the premier massage historian of the world. At noon, when all the classes broke for lunch, the drawings took place. One lucky winner received an Office Makeover package worth over $11,000–and I did indeed win the quilt! I was thrilled to death!

I would have to say that the highlight of my trip this year was meeting Mark Lamm of Bio Sync, and his beautiful wife Leah. Mark has been my FB buddy for several years, and I was shocked to find out that he is 84 years old. He looks at least 20 years younger than that and is just one of the most vibrant people on the planet. He did some work on my aching shoulder and it was amazing. HE is amazing. Leah and I snuck out to the restaurant for a little while and I felt as if I’d known her my whole life. They are both just beautiful people. Mark is committed to teaching at the Festival in 2015. I’ll be there!

Other highlights, and there are just too many to name, but I was glad to see my buds Scott Dartnall, Eric Brown, Christopher and Xerlan Deery, catch up with Lori Ohlman of the NCBTMB, Dari Lewis, Stephanie Beck, the totally awesome Judith Aston, and all the other folks I only get to see once or twice a year. The vendor hall was jumping this year…I got a few goodies myself! I also met a few of my FB buds: Andrea Lipomi, Bert Davich, Rob Flammia and saw some of my NC peeps, too, like Jake Flatt.

Wednesday night, I attended the Board meeting of the Massage Therapy Alliance of America. I’m not on the Board; I just take care of their website, but I love this group of dedicated people. They are stewards of the Hall of Fame and advocates for the rights of massage therapists. Then we had a late dinner with Mike and Cindy, Darcy Neibur and her husband Dennis, and Mike Hinkle’s parents, who are always helping at the Festival.

The World Massage Festival is come as you are. Leave your suit and tie behind and be casual. The instructors and class offerings are top notch, the price is as low as they can possibly keep it, and the atmosphere is all about family and friends. The 2013 Festival is being held on the Queen Mary in Long Beach, CA. I will definitely be there!

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