Cheers and Jeers

I confess to being too lazy to be in depth with my blog this week. It’s Easter Sunday, and quite frankly I need a day of rest, so I’m just handing out a few cheers and jeers. There is usually a swirling sewer of legislation going on somewhere, and I’m sure today is no exception. AMTA keeps their finger on the pulse; you can read the latest here. ABMP also reports legislative updates; you can read them here under News and Information.

Cheers to Idaho for becoming the 44th state in the nation to license massage therapists. Beginning July 1 2013, all therapists will be required to have a license. There will be a two-year grandfathering period for therapists who meet certain qualifications. You can read the entire practice act here.

Cheers to COMTA (Commission on Massage Therapy Accreditation) for their improved website and their new online learning resources. Schools who are seeking accreditation, or thinking about doing so, can access a number of informational courses about the process. I started as a site reviewer for COMTA last year, and will be doing several site visits for them in the next few months. Seeking COMTA accreditation is a voluntary process that is rigorous–and sends a clear message for any school that you are doing more than you have to do.  I would encourage any school owner who wants to uphold standards of excellence to consider seeking COMTA accreditation. Part of the process is a very thorough self-study….it forces the question of “What could we be doing better?” The organization will bend over backwards in order to help you meet your goals.

Jeers to Lifetime television for The Client List, which debuts tonight. Cheers to ABMP and AMTA for contacting the producers of the show, for all the good that did, which was exactly none. Lifetime’s response is that they do not intend to show massage therapists in a bad light. If portraying a massage therapist as a prostitute isn’t casting a bad light on massage therapy, then I don’t know what is.

Jeers to the Federation of State Massage Therapy Boards for their recent proposal on Maintenance of Core Competencies.

Cheers to AMTA for shooting more than 20 holes in it.

Cheers to the Massage Therapy Foundation for their new and improved website.

Cheers to the NCBTMB for their new plan of action. It isn’t perfect but it’s a big step in the right direction.

That’s it from me this week. Even Laura Allen falls down on the job, and today’s the day. If you’d like to add a cheer or a jeer, feel free to do so in the comments. Everyone have a blessed Easter and a peaceful and prosperous week.

NCBTMB: New Plans for the Future

The National Certification Board for Therapeutic Massage & Bodywork has announced several bold new initiatives for moving the organization ahead. It’s no secret that the NCBTMB has had their ups and downs. The immediate past CEO, Paul Lindamood, had a lot to do with bringing them back from the brink of financial disaster that was caused partially by the MBLEx cutting drastically into their exam income, and partially by a previous administration that seemed hell-bent on bankrupting the organization. In a press release dated March 14, the organization outlined their new directions:

— Beginning in the first quarter of 2013, NCBTMB will end its existing National Certification credential, and will replace it with a new Board Certification credential. This will require passing the new Board Certification exam, which has Eligibility Requirements of 750 hours of education, 250 hours of hands on work experience and passing of a background check. Additional qualifications may be added, based on feedback from the profession. This will elevate the value of “certification” to a true post-graduate credential as opposed to the entry-level status it has held since its inception.

— In the summer of 2012, NCBTMB will launch a new online portal where all interaction with NCBTMB can be accomplished. including applications for all exams, recertification, approved providers, school reviews and payment for all NCBTMB services and products will be accomplished through this new portal. This will streamline their operations and cut down on the amount of time involved for all concerned.

— Beginning in the summer of 2012, NCBTMB’s continuing education approval program will also require courses to be vetted, along with CE providers. Providers will be required to submit their qualifications to teach each course. Previously, once a provider was approved, they could add on courses at will, which has caused some problems with people teaching subjects they are not truly qualified for. There has been some abuse as well concerning inappropriate course content, such as people creating a course just to sell a product they’ve invented. I attended last year’s meeting held by the NCBTMB for the purpose of gathering input and suggestions on how to improve the CE program, and vetting individual courses was at the top of the wish list. It’s good to see them listening and taking suggestions.

— Effective immediately, the current online practice exam is discontinued. In the summer of 2012, NCBTMB will launch a new online education resource offering thousands of questions to help candidates test their knowledge of many specific areas of practice. The old practice exam only had 65 questions, so this is a vast improvement for testing candidates.

— Licensing Exam. The NCETM and NCETMB, currently accepted for licensure in thirty-nine states, will be retained. The exam may now be taken at any time prior to graduation; however, formal notification will be released only upon proof of graduation from a minimum 500-hour massage therapy program. State licensing requirements are dictated by the individual states.  Since most of the existing massage licensing boards in the US have now joined the Federation of State Massage Therapy Boards, and the official line from that organization is to urge all states to exclusively adopt the MBLEx for licensing, this particular move keeps the waters a little muddy.

Since the creation of the Federation of State Massage Therapy Boards and the exploding popularity of the MBLEx, the NCBTMB has found themselves in a difficult position, and not just financially. For about 15 years or so, the exams from the NCBTMB were the sole path to licensure almost everywhere, except in a few states that had their own exam. In states that had no licensure, National Certification has been used as a credential to set educated and legitimate massage therapists apart from the “massage parlor” workers.

With only a few states left that aren’t regulated, most of which are working towards adopting regulations, the MBLEx will probably be used as the licensing exam if and when it does happen. The MBLEx is an entry-level licensing exam. By the NCBTMB’s own admission, the NESL exam they have used for licensing is the same exam they have used for certification–the only difference being the name of it– that has up to this point been a somewhat confusing state of affairs. The NCBTMB is currently seeking item writers and planning to beef up the new exam, so we’ll see which way that goes. In light of the new requirements for National Certification, I think it would make sense now for them to get out of the entry-level licensing game altogether and let the new credential truly mean an increase in value to those who seek a higher credential.

In a paper he authored in May 2011, The Optimal Role of National Certification in the Field of Massage Therapy, Rick Rosen, the co-founder and former Executive Director of the Alliance for Massage Therapy Education, stated the following:

….national certification at the entry level has been rendered unnecessary and redundant as a first credentialing step. To advance the field of massage therapy towards full professional status, NCBTMB must relinquish the task of entry-level credentialing to state licensing boards via the MBLEx. In place of its existing program, NCBTMB has an excellent opportunity to upgrade and repurpose what has been called “national certification” to a graduate-level credential. Decoupling certification from licensure would bring NCBTMB back to its original mission as the provider of a truly voluntary program that allows experienced practitioners to distinguish themselves through testing and demonstration of continued competence. That’s what certification was designed for.

Well, it’s great that NCBTMB has finally listened to what Rosen and other leaders in the field have been suggesting for a number of years.

I spoke with CEO Mike Williams and Board Chair Alexa Zaledonis last week to get a few questions answered, namely what has happened to the much-touted plan for an advanced certification. Williams and Zaledonis stated to me that the NCBTMB has cast aside their former plan for the N-CAP (Nationally Certified Advanced Practitioner) exam, based on negative feedback from the profession. I had personally been in favor of the N-CAP; however, I think the new credential is ultimately a much better solution. Another of Rosen’s statements, “Our field would benefit significantly from having a “generalist” credential that is available to massage therapists who have achieved a designated level of professional experience and continuing education beyond their foundational training,” seems to bear that out.

I don’t believe true licensing portability is ever going to happen in my lifetime. I am not sitting around holding my breath waiting for our organizations to all get together and sing Kum Ba Yah, although that would be nice. Turf wars are not a pretty sight, and the one between the NCBTMB and the FSMTB is no exception.  Both organizations have something to contribute, and they just need to get clear on what that is and to conduct themselves in a transparent and professional manner and in the spirit of what is good for the profession on the whole, not just what is financially lucrative for one organization. The recent MOCC proposal from the FSMTB that I have been reporting on recently would be financially lucrative for them, and that’s the only good thing I can say about it. To ignore the organization that has administered most of the continuing education for massage therapists in the country for the past 20 years is a political move that is, in my opinion, aimed at taking more money from the NCBTMB in the hopes of eventually crippling them altogether.

I remember the dark days when I had to report on the shenanigans of some of the previous leaders of the NCBTMB, and the Federation seems to be forcing me to do the same to them with some of their recent actions. I was gratified last week to see AMTA shoot down the MOCC proposal on more than 20 points, while ABMP President Les Sweeney spoke out in favor of it. It will be interesting to see if they have a response to this new plan from the NCBTMB.

MOCC-ERY

Last week, the Federation of State Massage Therapy Boards presented their long-awaited proposal for a new national continuing education approval program. They are calling it Maintenance of Core Competencies – or MOCC for short. As I indicated in my previous post, this proposal not only failed to deliver on the original promises made by FSMTB, it has turned the entire professional landscape on its ear by recommending that most continuing education should be voluntary, not mandatory for license renewal.

Under this “MOCC-ERY” of a plan, the only mandatory components of continuing education would be those FSMTB deems to be relevant to “public safety”. If that’s not bad enough, FSMTB is proposing to take control over the design and delivery of these courses. Except it isn’t continuing education … it’s proving that you still know the things you should have learned in entry-level massage training as it pertains to protection of the public.

As a licensed therapist, do you want to be taken back to subjects like Ethics 101, principles of hygiene and sanitation, and the naming of unsafe massage practices – EVERY TIME YOU HAVE TO RENEW YOUR LICENSE? I’ve been teaching professional ethics for 14 years, and frankly, I find this proposal to be an insult to my intelligence.

I was very gratified today to receive the press release from AMTA denouncing the plan. In part, important communication states:

“AMTA reviewed the proposal and has many concerns with the approach of the FSMTB, the proposal itself, its inconsistencies and the lack of support provided for their view. Some of our specific areas of concern are:

  • –Overall, the impact of this proposal is to lower standards for massage therapy practice. It would shift the focus of professional development from building on the entry level education massage therapists receive to that of maintaining very minimal requirements of public protection.
  • –The proposal contradicts its stated intent, previous FSMTB statements on the need for continuing professional education and the mission of FSMTB.
  • –The proposal would take away the freedom of choice of massage therapists to determine their own practice focus and to choose the continuing education providers they prefer to meet their own professional needs by creating a “one-size-fits-all” approach for license renewal.
  • –The proposal provides no empirical data to support the efficacy, efficiency or necessity for a transition to this model.”

AMTA goes on to list 20 objections in their press release.

Although ABMP as an organization has not yet made an official statement, ABMP President Les Sweeney came out in support of the MOCC Proposal in his recent blog. In addition to being a member of AMTA, I am also a member of ABMP. I think highly of Les and the rest of the management there, but this is one of those times when we’ll have to agree to disagree. Les does state that he supports the role of the NCBTMB in the arena of continuing education; but he personally thinks CE should be voluntary. That is a major policy statement coming from the top guy at the largest professional membership association in our field.

The thing that is most outrageous and unacceptable about the MOCC Proposal is not the “public protection” course material that could be mandatory for therapists. It is the fact that leaders of four of our major stakeholder organizations in the field came together behind closed doors and decided that the majority of continuing education should no longer be mandatory.

It looks like there may have been major flaws in the process that led to this consensus document. Was the work of the eight-member Task Force shared with the full leadership of AMTA, ABMP, AFMTE and FSMTB with sufficient time to review and comment on this plan before it was published? Something doesn’t line up when AMTA comes out with a total smackdown of the plan, while their Immediate Past President was part of the team that was responsible for its development. Does that seem odd to you?

What we do know is that the decision making process took place in a vacuum, and there was no opportunity for public comment. Yes, the disclaimer says that “The MOCC is just a proposal and we’re seeking your feedback”, but input should have been sought from a broad range of constituents in the field before such a proposal was even made.

Continuing education classes that actually teach you anything new, under their plan, will become optional. Only the classes from the Federation, which they plan to make available on their website, will be required for license renewal. My opinion is that instead of being satisfied that the MBLEx has taken most of the exam revenue away from the NCBTMB, they would now like to take the continuing education dollars away, too. This plan will not only take dollars away from the NCBTMB, but also away from continuing education providers. (Disclosure: I am an NCBTMB Approved Provider of Continuing Education.)

The Task Force intentionally excluded representatives from the NCBTMB, and that’s another point that disturbs me. The Federation should be working in collaboration with NCBTMB. I was present at the AFMTE 2011 Annual Conference during FSMTB Executive Director Debra Persinger’s initial presentation about the Federation’s intent to create a CE approval program. NCBTMB Chair Alexa Zaledonis was in the audience at this session, and she publicly stated that her organization was willing to cooperate with FSMTB. It’s a shame to me that in light of their 20 years of experience in administering CE provider approvals, they are being left out of this loop. I’m gratified to see they’re not waiting around for an invitation, but instead, have gotten on with the business of making their own improvements.

In May 2011, NCBTMB convened a meeting of the Massage Approved Provider Panel, which was intended to improve and enhance their current CE approval program. Most of the stakeholder organizations in the field were represented there, including FSMTB. Based on feedback from the participants, NCBTMB will begin reviewing and approving CE courses as well as CE providers this summer.

Personally, I did learn what I needed to know about protection of the public while I was in massage school. I am one of those people who enjoy attending continuing education courses. I don’t want it to be mandated to me that I have to take a no-fail test—which isn’t really a test if you can’t fail it, is it, of things that I already know—to meet my license renewal requirements. I don’t think that serves me, as a massage therapist, and I can’t see how it’s going to serve the public. The Federation seems to think this will wipe out complaints of unethical or unsafe behavior. I don’t believe that for one minute. Anyone who is going to act unethically is going to do it, no matter how many classes they take or whom they take them from. Unsafe behavior needs to be addressed in entry-level massage school. I would much prefer to see the FSMTB come up with a model program of public safety education for schools, instead of requiring therapists who have been practicing for years to take a ridiculous no-fail test.

Times are changing, as Les said in his blog, and our organizations are changing with them. It remains to be seen whether it’s for the better or the worse. I have supported the FSMTB in the past, because I believe the state boards coming together in an effort to solve common problems is a good thing. I still believe that’s a good thing. Unfortunately, I do not believe that this is an example of the kind work they should be doing, or the way they should be doing it. You can let them know how you feel about it here.

FSMTB Unveils Plan for Continuing Education

Last week, the Federation of State Massage Therapy Boards published a document outlining their proposal to jump into the continuing education market. They are calling the new program Maintenance of Core Competency – to be abbreviated as “MOCC”. I don’t know what planet this thing came from, but it sure ain’t from this solar system.

Coming fast on the heels of the unresolved conflict-of-interest mess with the FSMTB President spearheading legislation in her home state of Iowa that would eliminate the education hours from that massage law, the timing of this MOCC release is strange, to say the least.

But let me get to the main event here: When you have a problem on your hands, there’s nothing more aggravating than a solution that is worse than the original problem itself. That’s exactly what has happened.

For many years, those of us who teach continuing education courses, as well as the sponsors of continuing education, have had to put up with an absurd and ineffective system for CE approvals. Most regulated professions have a single national entity that handles this function; we have the national provider approval program run by NCBTMB, as well as individual approval processes operated by about 10 state massage boards. The standards are inconsistent, and it forces CE providers to go through redundant and costly approval processes to be able to offer their courses in more than one location.

There was a cause for hope when we started to see some activity about this last year at the national level. In a press release entitled “FSMTB to Establish New Continuing Education Approval Program” (dated March 29, 2011), the organization announced:

“…the launch of a project to develop a new national program for the approval of both continuing education courses and providers. Once it is established, the program will provide state regulatory agencies with a centralized quality assurance process for all courses taken by massage and bodywork therapists for the renewal of State licensure or State certification.

As the representative for the regulatory community, FSMTB has responded to requests from its Member Boards to create a unified system to ensure that continuing education courses are taught by qualified instructors, relevant to the scope of practice, and meet the needs of the regulatory community.”

This all sounds wonderful, but the MOCC Proposal does not resemble this in any way. What happened to FSMTB’s clearly stated plan?

The MOCC Proposal introduces a totally new concept to our field: that there is a limited group of subjects that are specific to the “core competence” of massage therapists, such as ethics and boundaries, hygiene and sanitation, scope of practice, and unsafe massage practices. These subjects are supposed to be more important to “public safety” than all the other subjects typically studied by massage therapists in CE seminars – which are lumped into a new category called “professional enhancement”.

Based on this concept, the MOCC Proposal makes three recommendations:

1) Requirements for the renewal of state licensure should focus on public protection and maintenance of core competencies. All therapists should complete a required educational program for re-licensure focused on public safety issues. FSMTB would be the provider of this educational program.

2) A transition phase addressing maintenance of core competence as well as current continuing education for professional enhancement will be needed. FSMTB will provide state massage boards with guidelines to assist in the transition phase.

3) After this transition phase, professional enhancement and continuing education is voluntarily attained at the discretion of the therapist and not mandated for licensure renewal.

Instead of working to get broad-spectrum CE mandated for license renewals in all states, the MOCC Proposal recommends doing the opposite. In light of the relatively low number of education hours to enter our field, CE is essential to help practitioners continue to build and strengthen their base of theory and methodology. The narrow scope of “core competencies” suggested in the proposal as the only mandatory elements for renewal do little or nothing to advance levels of skill and awareness of the craft. While looking into how some of the other associations and federations of state regulatory boards of licensed professions handle their CE approval process, I did not locate a single one that imposes a limitation to “public protection” on continuing education the way the FSMTB is proposing to do.

The proposal also contains a statement that, “It is important to the FSMTB that all stakeholders have a voice in the process. The FSMTB requests feedback on this proposal from the Massage and Bodywork community and other interested parties.”

That’s a very open-sounding invitation, but does it strike you as odd that the MOCC Proposal makes no mention whatsoever of NCBTMB and the Approved CE Provider program they’ve been operating for the past 20 years? I would consider NCBTMB a stakeholder – and I’m relatively certain they’re an interested party. Last May, a rep from FSMTB attended the multi-stakeholder summit held by NCBTMB that looked at improving their CE approval program; it doesn’t appear that the invitation was reciprocated.

As I see it, the recommendations contained in the MOCC Proposal will drive the two organizations further apart, and will make it impossible for a global solution to be developed. This is both foolish and unacceptable. There is general support for continuing education being tied to license renewal, as it benefits both practitioners and their clients. Ongoing coursework in certain key subjects (like ethics) can continue to be written into state standards to ensure that licensees stay current with the behavioral aspects that influence their work.

If we’re going to have a single entity handling CE approvals on behalf of the entire profession, which should it be: FSMTB or NCBTMB? In reality, it could be either one – but it would take new levels of cooperation, along with well-crafted agreements to satisfy all the legal and structural considerations. Creating a unified approval program should be the focal point of discussions between and among the major stakeholders in this arena. Anything else is a waste of time.

When it comes down to it, FSMTB is a collective of the state regulatory boards; it has no regulatory authority in and of itself. They cannot force this plan on any state that doesn’t want it. Any state approving their own providers will be free to carry on, and any state that wants to continue to accept courses taught by the NCBTMB-Approved Providers will be free to carry on. The MOCC Proposal states that another document will be forthcoming that details recommended standards for states that choose to continue their own approval process.

As mentioned above, this is currently just a proposal and FSMTB is seeking feedback. I definitely encourage you to give it to them. Click this link.

A Disgrace in Iowa

Iowa House File 2342 has been on my radar for several weeks (initially introduced as HF 2126). Yesterday, I received a further communication on it, which stated that “the bill as written will not be brought up for consideration unless Matt Windschitl (the sponsor of the bill) requests it. The understanding is he will hold the bill until next year so there will be time for positive feedback from the profession and new language can be, at that time,  introduced with the support of the massage community.”

That’s good, because at this time, it doesn’t have the support of anyone except the misguided person who set it in motion, nor should it.

I was initially stunned at the poorly-written and  ill-conceived bill that eliminates the education requirement for massage therapy, which is currently 600 hours. The first draft of the bill I saw just struck through the education requirement altogether, although line 25 still says “meets or exceeds Iowa’s educational requirements.” This upset me to the point that I called on several Iowa residents and people in the know, who basically assured me that it was a “placeholder” bill….a simple explanation of a placeholder bill is that “the deadline for introducing any bills is imminent, and we’ve got to get something in there now that we can revise later”….one of those quirks of politics.

As of February 21, I hate to report that the revision doesn’t look any better. The language getting rid of the 600-hour requirement is still there, and nothing to take it’s place.

I have had three reliable sources state to me that this bill was introduced at the request of a school owner who is upset about federal regulations on financial aid, and that the true intent of the bill is to change clock  hours to credit hours. However, that isn’t spelled out. This legislation is a piece of crap in its present form that sends massage right back to the dark ages in Iowa.  It’s being discussed on several Facebook threads, and the consensus is that the Iowa Board of Massage had nothing to do with it, that AMTA has nothing to do with it–other than expressing their displeasure and urging their members to contact their legislators to kill it–and that the Federation of State Massage Therapy Boards–as an entity–has nothing to do with it. Interestingly enough, the bill also places two school owners on the Iowa Board.

Kathy Jensen, the current President of the Federation of State Massage Therapy Boards, who is an Iowa resident and a school owner, and former Chair of the Iowa Board, in direct response to my asking on my FB page if any Iowa residents had a clue on this, stated “Wearing my own hat and not FSMTB hat….. HF 2126 is as Keith Grant mentioned, was a place holder. Iowa has in place in their rules “600 clock hours or the equivalent in credit hour”, that has not changed. The education requirements have not been eliminated or changed for the state. The new language for the bill will support consistency in statute and rules. If the statute requires only clock hours and the rules state both there is inconsistency. I don’t see this as a big change for Iowa since it has been in the rules for a long time without issue. I do see the additional acceptance of credit hours in statute as a step forward for the massage industry.”

That’s well and good–except for one thing: The ongoing sermon from the Federation is portability. Nearly every other state is still operating on the clock hour requirement for massage education, so I don’t see how this is going to serve portability in any way. It’s a common practice in community colleges to use the credit hour system, but in most states, they actually have to convert that to clock hours on their transcripts to prove clock hours to the satisfaction of the state board. If you look at the state requirement charts for licensing that are regularly printed in our trade journals, every one is listed in clock hours, not in credit hours. The one revision that has taken place on the bill doesn’t do anything to clear up the language or the issue. It is just striking the 600 hours and leaving the “education requirements” part, without spelling out what that is.

My five years of service on the North Carolina Board of Massage & Bodywork Therapy ended last year. I’ve never owned a school, but there were a few times when I had to recuse myself from a disciplinary hearing, vote, or discussion, because of a conflict of interest or something that could be perceived as a conflict of interest. People who are serving on public boards need to recall at all times that not only are you obligated to avoid a conflict of interest, you are obligated to avoid the appearance of a conflict of interest. Yes, you have a life–and rights–as a private citizen, and as a school owner. When that is in conflict–or appears to be in conflict–with the obligations you have agreed to carry out for the Board you are serving, you have a choice. You either recuse yourself, you resign and get out altogether, or you put yourself and the entity you serve at risk. I would urge whatever school owners who serve the Iowa Board, and anyone who serves any board, to remember that fact.

Licensing Portability: Not in My Lifetime

I get at least two or three questions a week from massage therapists who intend to move to another state–or horrors–have already moved and found out that they can’t practice massage in their new destination. It’s a sad state of affairs. That’s particularly so when the person has been practicing 20 years or so, but they either a) don’t have the proper amount of education, b) haven’t taken the exam required in that state or c) both of the above. As a former state board member who served on the license standards committee, I also spent a lot of time reviewing those applications for “licensing by endorsement,” a procedure that we had in place to address that issue. Sometimes people get licensed; sometimes they don’t.

We have kind of  a weird situation in North Carolina. Our state no longer accepts the National Certification exams for entry-level licensing. We exclusively accept the MBLEx, unless you’re moving in from out of state and you’re already Nationally Certified. In that case, you don’t have to take the MBLEx, but you do still have to prove that you’ve had the proper amount of education. It’s strange to me that the NCBTMB exams are considered okay for citizens from out of state, but not our own citizens.

There are still many states that have the minimum 500-hour education requirement. My state does. However, we’re picky about how that’s broken down. If your 500 hours from out of state doesn’t match up to the breakdown of our 500 hours, you can be refused a license until you bring yourself into compliance by taking additional classes at a community college or through continuing education. While moving is a choice for most people, I feel particularly bad for those therapists who are moving with a military spouse and not able to get licensed in their new state without jumping through a lot of hoops and going to a lot of expense.

The Federation of State Massage Therapy Boards is working towards portability, whatever that means. They would like for all member states to adopt the MBLEx exclusively, and some have. Other states continue to give applicants a choice, and a few states have their own exam. There isn’t any consistency in the number of hours of education that’s required, nor in the breakdown of those hours.

I reposted both of Ralph Stephens’ editorials on “Challenging Sacred Cows” on my Facebook page, where they attracted a lot of comments. Ralph and I have sometimes disagreed and agreed to disagree, but I do agree with some of the statements he made in these articles…namely, that the education hours required for licensing are arbitrary and not any guarantee of competence. The examination system isn’t without flaws; nothing is. The fact is that some people are good at memorizing facts, and good at test-taking, and some people aren’t. Currently, though, it’s the only system we have, and one that is used in nearly every licensed profession.

Last year at the 2011 meeting of the FSMTB, a delegate posed the question, “Who thinks portability is a myth?” I would estimate there were 120 or so people in the room, and if memory serves, myself and one other person–who happened to be a member of the FSMTB Board of Directors, raised our hands. Everyone else was either holding on to the promise of future portability, or they just didn’t want to publicly state that it isn’t going to happen.

In order for portability to work on a nationwide basis, there has to be a nationwide agreement on what’s acceptable in the way of required education and required examinations. It’s as simple as that. In the meantime, massage therapists will continue to have a struggle to cross state lines.

It Was a Very Good Year

As I look back over 2011, it was a very good year. For the 8th year in a row, since I first opened my business, I am going to finish the year with a growth in sales and in my bottom line. That’s rather miraculous, considering the unemployment rate in my county has been between 14-16% for most of the year. Many businesses have closed. The foreclosure notices in the paper have far outweighed the job listings for the past couple of years. And still, we have thrived, and we had zero staff turnover. I’m very grateful to be blessed with such wonderful staff members and clients.

This year started out with a bang when we made a trip to Miami to participate in the Massage School Makeover organized by Angie Patrick of Massage Warehouse. What started as a little project of Angie’s snowballed into one of the most magnanimous displays of generosity throughout the massage world. The Educating Hands school ended up with over $80,000 worth of equipment and supplies donated by industry partners. As they were moving into a brand-new building at the time, it was just a fresh start for their well-respected school. It was a joy to participate in it and to see so many of my friends from the profession at the festivities. I also got to visit my youngest brother on that trip, and got to see a dear friend who used to live here in NC that I  hadn’t seen for several years. That one was bittersweet since her husband, who was also a friend and former business partner with Champ, had passed away suddenly a few months before, but it was a wonderful visit.

I was honored at the American Massage Conference this year as the Massage Therapist of the Year…and that wasn’t even the highlight of the conference. Getting up to play a few tunes with Errol N Schroeder at the dinner dance was the high point for me. I had a blast! Scott Dartnall and the rest of those Canadians came out of the gate running and made their first American event a resounding success.

Then the World Massage Festival came along and I was inducted into the Massage Therapy Hall of Fame, which I appreciated, but I was also awarded there for Government Relations, which I’d have to say meant even more to me. I’m no Sally Hacking–whom I greatly admire and who has been working in GR for several decades–I’m not able to go all over the country attending legislative sessions and even if I could, I certainly lack her expertise and experience; the award was for my efforts to keep the masses informed of what’s going on through my blog and social media. My politics aren’t popular with everyone, and that’s okay. I feel good about it if I am able to jolt even one person out of complacency to take up the fight against detrimental legislation. I got to play some music at that one, too. The Hinkles are just some of the nicest people in massage and I always enjoy the World Massage Festival, which I refer to as the Woodstock of massage. Leave your coat and tie at home, and just come and have a great time! The 2012 event will be in Las Vegas.

My annual trip to Ireland was one of the high points of the year. It always is. I enjoy teaching the students at the Obus School of Healing Therapies, hanging out with my Irish friends, visiting a few pubs 🙂 and in general, just breathing the Irish air.

I traveled a lot this year. I was invited by the NCBTMB to come to Chicago for a meeting with a lot of industry leaders to offer input on how they can improve the Approved Provider program. I in particular appreciated that meeting, because that’s where the seed was planted for the Massage Therapy Profession Leadership Summit that took place a few months ago, where for the first time, all of our national leaders came together for the common good. It was attended by the executive management and board chairs from the AFMTE, FSMTB, AMTA, ABMP, COMTA, NCBTMB, and the MTF. Speaking of the Massage Therapy Foundation, it was another red-letter day for me to be included on Rise and Shine, a CD of wonderful music donated by massage therapists to raise money for the Foundation. If you don’t have your copy yet, get on the ball! I am very honored to be in the company of such great musicians. It is truly a great compilation.

The Alliance for Massage Therapy Education meeting in Charleston was one of the best events I’ve ever attended. The annual national convention of AMTA in Portland was probably the best one I’ve ever attended, and I’ve been going to those for quite a few years. Kudos to the Oregon Chapter and to President Glenath Moyle for putting on a heck of a good time in such a lovely city. I also got to make my first trip to New Orleans on behalf of the North Carolina Board of Massage & Bodywork Therapy, and it was a blast. I completed five years of service to that board this year, and while I miss the wonderful staff and friends I made at the board, I don’t miss that five-hour haul to Raleigh or having to participate in disciplinary hearings. I got to make my first trip to Los Angeles to attend the Federation of State Massage Therapy Boards meeting, which was as usual, informative and a good time visiting with so many other board members from across the country.

Without dragging out my calendar, I can’t recall every place I got to teach in this year, but they were all fun and filled with beautiful people. One of the high points–literally–was the Take it to the Top Summit put on by Vivian Madison-Mahoney over in Gatlinburg, TN. The hotel was at the top of a mountain, we were on the 14th floor, and the view was just beautiful. That was one of the best education conferences ever, and Vivian and her husband John certainly know how to throw a great event. A lot of my buds were there–Lynda Solien-Wolfe, Michael McGillicuddy, Irene Diamond,  Mike Hinkle and his wife Cindy and a lot more, and a good time was just had by all. I got to play some music at that one, too. Vivian loaned me her limited edition Martin for the occasion since I came without a guitar. It was great.

I made my first site visit as a peer reviewer for COMTA a couple of months ago. I went to New Bedford, MA to review a community college massage program. It was a good learning experience for me, and the other reviewers were great companions. We had a good time. Our hotel was across from the harbor and a good seafood restaurant, so it was a good time.

I had some great classes at the office this year. Marjorie Brook came down from NY to teach a Scar Tissue Release seminar, and she was accompanied by my friend Allissa Haines. We had a good time visiting with them. Christine Courtney and her husband Colum came over from Ireland for Christine’s classes in Indian Head Massage and Traditional Chinese Medicine, and we always look forward to their visit as well.

On a personal level, lest I just sound like an effervescent fool who never has a bad moment, we’ve had some. My husband’s best friend Brent Stephens passed away this year…he was suffering, so it was a blessing for him to go, but it was still a great loss to both of us. Another dear friend died suddenly this year. Donna Metcalf was the picture of health when I saw her last, and three weeks later, she was gone…an unfortunate case of going to the hospital for a simple procedure that went very wrong. Donna was a force of nature, one of those women who dressed in sparkly clothes and a feather boa, and just lit up every room she ever entered. Her death was a shock. It was also a reinforcement that you ought to live every day like it’s your last. It just might be.

I’ve had some family trauma and drama this year…hasn’t everybody? But I’m pleased to say it seems to be on the upswing. My constant prayer is that those family members who need to forgive each other will just get on with it. One year at Christmas when there were some family divisions, my husband said “Well, we could have two dinners.” He was referring to the people who weren’t speaking to each other and the “I won’t be there if they’ll be there” situation, and my reply was “Hell no, we will not have two dinners. They can sit down and break bread with each other or they can go to McDonald’s.” My fond hope is that they’ll all come to the table. The people we resent feel good. Carrying around resentment is, as someone said, like drinking poison and waiting for the other person to die. It isn’t hurting anyone except the person carrying it around.

One of the last great things to happen this year was my husband Champ passing the MBLEx. He is currently waiting for his North Carolina massage license to arrive. Champ is a builder by trade, and the economy here has been a sudden death to his business. There are so many foreclosed properties here, no one needs to build anything. You can buy a house that was on the market three years ago for a million bucks for less than $200,000. You can buy a perfectly livable house for less than $30,000. In fact, if you only need a small one with one or two bedrooms,  you can find some for less than $20,000. Still, I feel optimistic that things are looking up. Facebook has recently built a new data center in our town, and a couple of other manufacturing businesses have come in on their coattails. Hopefully, the economy is going to turn around and the residents in my county will see their circumstances improve. I certainly hope so.

Another great thing this year was what I have been referring to as The Grand Purge. I have been on a mission the past couple of months to clean out my house and my office. I keep watching the old video clip on youtube of George Carlin and his rant about “Stuff.” I have too much Stuff. Or rather, I had too much Stuff. A lot of it is gone…I’ve donated things, sold things, thrown out some things, burned some things…I’m getting rid of my Stuff. Stuff is like an albatross around your neck. My attitude is if I haven’t used it in a year, I’m not going to use it in another year.  I figured if I was going to move, and wouldn’t want to take it with me, then I don’t really need it. So goodbye, Stuff. It’s been very liberating.

I’ll remember this year. A lot of good things happened. A few bad things happened. That’s the way life goes. But all in all, it was a very good year.

Rick Rosen: A Job Well Done

Rick Rosen, MA, LMBT, Founder and Executive Director of the Alliance for Massage Therapy Education, announced last week that he will be stepping down from that position effective November 30.

In his letter to Alliance members, Rosen stated that he is returning to his full-time duties at the Body Therapy Institute in Siler City, NC. He founded the school in 1983 and has co-owned and co-directed it with his wife, Carey Smith, for the past 20 years. Their beautiful school and 150-acre property is for sale, and they intend to move permanently to their new abode on the Big Island of Hawaii whenever it’s sold.

Rosen has been a massage therapist since 1978. There are very few people in this profession who could claim anywhere near the amount of hours he has spent volunteering his time, and working for the evolution of massage therapy – both on the legislative and educational fronts.

I first met Rosen in 2000 when he was a founding member and the first chair of the North Carolina Board of Massage & Bodywork Therapy, a position he held from 1999-2003. He was very instrumental in getting massage regulated in our state and in assisting the Board’s legal counsel in drafting the administrative rules and statutes. As a former Board member myself (2006-2011), I appreciate fully the countless hours of unpaid work, and imagine that to be so much more for a start-up Board.

Rosen has always had a fondness for getting in on the ground floor and helping to lay the foundation for the future success of organizations. He also served as the first Executive Director of the Federation of State Massage Therapy Boards (2005-2006), and wrote the Request for Proposal that led to the development of the MBLEx as the licensing exam of choice.

In 2009, Rosen hand-picked some seasoned educators to help launch the Alliance for Massage Therapy Education. Under his leadership, the AFMTE has made its mark as the stakeholder for education among the professional organizations. Recently, the ACCAHC Board of Directors invited the Alliance to join its Council of Colleges and Schools as the designated education representative for the massage therapy field, further solidifying the Alliance’s role. Not bad for an organization only two years old.

Rosen’s school was the first to offer professional training for massage therapists in the Carolinas, and the first to offer post-graduate training. BTI was also the first school in the Carolinas to receive accreditation from the Commission on Massage Therapy Accreditation. He has presented massage education all over the country and in West Africa. He has been a professional member of AMTA since 1983, helped form the AMTA-NC Chapter, and was Chapter President from 1985-1987. He has authored a number of white papers, and was a contributing author to TEACHING MASSAGE: Fundamental Principles in Adult Education for Massage Program Instructors, published in 2008 by Lippincott Williams & Wilkins.

Rosen’s pioneering contributions to this field over the past three decades have been many, and often unsung. In fact, I contacted him and requested a copy of his resume before I wrote this – and I could write a book about all the things he’s done in the arenas of bodywork, education and government relations that I had no idea about.

I gave a list of “kudos” and “thumps on the head” in a recent blog, and I had included a kudo to Rosen for starting the AFMTE. I’ll repeat that here, along with an additional word of thanks for all he has contributed to the massage therapy profession. It’s been a job well done.

Rosen shared with me that he is leaving the door open to future teaching, writing and consulting projects that can continue to advance the field. I’m curious to see what he gets into next!

The Leaders of the Massage Profession

Last week, the leaders of all the major organizations representing the massage therapy profession came together in St. Louis for a Massage Therapy Leadership Summit.

The Leaders of the Massage Profession
The Leaders of the Massage ProfessionMassage Therapy Leadership Summit meeting. The executive directors, CEOs, and board chairs of the Alliance for Massage Therapy Education (AFMTE), the American Massage Therapy Association (AMTA), Associated Bodywork & Massage Professionals (ABMP), the Commission on Massage Therapy Accreditation (COMTA), the Federation of State Massage Therapy Boards (FSMTB), the Massage Therapy Foundation (MTF), and the National Certification Board for Therapeutic Massage & Bodywork were all in attendance.

I have personally prayed for this to happen for a long time, and was thrilled that it took place. Rick Rosen, Executive Director of the AFMTE, shared this photo on my Facebook page. I of course spread it through my networks, and it prompted a question from Julie Onofrio: “Are these people massage therapists, and have they ever been in practice?” I’ll try to answer that to the best of my ability. I’ve had the pleasure of meeting all these folks, and I know some of them better than others. In the event I get any of the facts wrong here, I’m sure someone can straighten me out!

I will say up front that as for the most part these are organizations that have many members, huge budgets, and myriad issues and details to take care of, I don’t believe that being a massage therapist is a prerequisite for being a CEO or an ED. That is a position that generally requires a college education, and enough expertise to run a multi-million dollar concern. The AFMTE is only two years old–they don’t quite fall into that category yet, but they will someday. Leadership of such an organization doesn’t necessarily require one to be a massage therapist, although it would certainly require an interest in massage. Here’s my scoop on the leaders:

Rick Rosen, the founder and Executive Director of the AFMTE is indeed a licensed massage therapist. In fact, he is the proud owner of the first massage therapy license issued in the state of North Carolina. He is the co-founder, along with his wife Carey Smith, of the Body Therapy Institute in Siler City, NC, which they started in 1983. It is one of only two COMTA-approved schools in the state. He was the founding chairman and a past member of the North Carolina Board of Massage & Bodywork Therapy, and was the first Executive Director of the Federation of State Massage Therapy Boards. He currently serves as Executive Director of the Alliance for Massage Therapy Education, a national organization for massage schools, teachers and continuing education providers. Rick is a 2010 inductee into the Massage Therapy Hall of Fame, and was named as one of the Top 10 People in Integrative Medicine/Integrative Health Care in 2010. He also has a degree in advertising from the University of Florida, a master’s in humanistic psychology from West Georgia College, is certified by the Hakomi Institute body-centered psychology, is certified in structural integration, and is a graduate of the Florida School of Massage.

Pete Whitridge, the President of the AFMTE, has been a massage therapist since 1987 and has been an instructor at the Florida School of Massage since 1989. He has served AMTA on the Council of Schools, served 5 years on the Florida Board of Massage including being the Chair, served COMTA as a reviewer, has also served on the faculty of the Spacecoast Health Institute for 14 years, and Indian River Community College for 7 years. He is also on the Education Committee of the Massage Therapy Foundation. Pete also has a BA in History and Political Science.

Shelly Johnson, Executive Director of AMTA, served as the Deputy Director for 8 years before being named ED in 2010 after the departure of Elizabeth Lucas. Shelly is not a massage therapist, but she has worked with associations for 22 years, including the American Society for Quality. She also was previously Executive Director for the American Society of Neuroscience Nurses, the American Board of Neuroscience Nursing, the Neuroscience Nursing Foundation and the American Society for Healthcare Materials Management of the American Hospital Association. Johnson has a BA in Political Science and Communication from Augsburg College.

Glenath Moyle, President of AMTA, gets the longevity award in this crowd! Glenath has been doing massage for more than 50 years. In her first career, she was a geriatric nurse, and massaging patients was a regular part of her routine. She attended massage school in Portland OR and started practicing in earnest in 1987. Prior to becoming the President of the national organization, Moyle was a tireless volunteer in her state chapter. Needless to say, she’s very excited that the national convention is coming to her hometown this year.

Bob Benson, the Chair of ABMP, is a graduate of Harvard College and Harvard Business School. Prior to coming to ABMP, Benson worked in public policy in Washington, DC, and spent 19 years as President of two public companies. The membership of ABMP has grown by more than 10 times over since Benson came on the scene. He was the catalyst for the creation of the Federation of State Massage Therapy Boards, notably funding that organization to get it off the ground, and he worked for nine years to get statewide regulation in California, where he now serves on the board of the California Massage Therapy Council.

Les is More! Les Sweeney, President of ABMP, joined the organization in 1994 after learning about association management at the Club Managers Association of America. He served as VP from 1999-2006. Sweeney has an MBA from the University of Colorado. In 2006, Les decided to step up to the plate and get an education in massage! He graduated from the Holistic Learning Center in Evergreen and became Nationally Certified in Therapeutic Massage. Les has expressed to me personally that he just wanted to know more about massage and get the “real feel” for what ABMP members do. Good for him for taking the plunge and investing in that.

Kate Zulaski is the Executive Director of COMTA. She has a BA in Geology, and attended the Institute for Psycho-Structural Balancing in CA, and went on to become the Dean of Education at the school before joining COMTA in 2009.

Kate has in-depth experience both as a massage therapy practitioner as well as an educator, having most recently served as Dean of Education from 2006 to 2009 for the International Professional School of Bodywork (IPSB) in San Diego, California. Prior to being named Dean of Education, Zulaski also served as an IPSB Massage Instructor and Clinic Supervisor.  Zulaski has also studied a variety of bodywork modalities through the California Naturopathic College; Society of Ortho-Bionomy International; the Natural Healing Institute; and the International Professional School of Bodywork. She has been active in volunteer work for the AMTA Teacher of the Year Awards Committee and the Alliance for Massage Therapy Education Standards Committee, and is a long-time member of the ABMP.

Randy Swenson, a COMTA Commissioner who was also present, is a chiropractor. Dr. Swenson is currently a tenured professor and Dean of the College of Allied Health Sciences at National University of Health Sciences (NUHS). He developed the Massage Therapy Program in 1999 and continues to manage the day-to-day operations of the program. He is also responsible for the day-to-day operations of the Bachelor of Science in Biomedical Sciences degree completion and professional pre-requisite programs. He was previously the Academic Dean and the Dean of Curriculum Development for the chiropractic program at NUHS. He holds a Doctor of Chiropractic degree from NUHS and a Master of Health Professions Education from the Department of Medical Education of the University of Illinois at Chicago. He has led NUHS Steering Committees for Higher Learning Commission Self-Study Reports (SSR) and Commission on Chiropractic Education SSR’s. He has led and written COMTA SSR’s for the NUHS massage program. Dr. Swenson has been a site-team member, site-team leader and off-site peer reviewer with COMTA since 2006.

Ruth Werner, fearless leader of the Massage Therapy Foundation, is the author of the Guide to Pathology for Massage Therapists and the Disease Handbook for Massage Therapists, both published by Lippincott Williams & Wilkins. Werner is a graduate of the Brian Utting School of Massage in Seattle in 1985, and completed the Advanced Training Program and Teacher Training Program with the Muscular Therapy Institute in Cambridge, MA in 1991. I’ve attended a couple of classes (a definite privilege!) taught by Ruth, where she honestly shared with the class that she feels her real talent is sharing research about massage rather than actually doing massage. We’d all be a lot worse off if that wasn’t so. Her pathology book has been my go-to source from the moment I entered massage school. She has taught curriculum at 4 massage schools and continuing education classes all over the world.

Debra Persinger, Executive Director of the FSMTB, has a PhD in human services from Kansas State University. Dr. Persinger, a native of New Zealand, joined the National Certifying Commission on Acupuncture and Oriental Medicine (NCCAOM) in 1996. Before accepting the position of interim CEO, she served as the commission’s executive director of operations, and was originally hired to be its director of examination development. Persinger is also co-author of Sand to Sky: Conversations with Teachers of Asian Medicine (iUniverse, 2008).

Paul Lindamood, current CEO of the NCBTMB, has more than 20 years of executive-level experience. Lindamood has devoted his career to positioning, directing and promoting associations, professional firms, healthcare organizations, businesses and non-profits. In fact, it was in this capacity that he first began working with NCBTMB, directing the organization’s communications, public relations, media and re-branding strategies. He has worked with a wide-range of healthcare and non-profit organizations and led successful branding, fundraising, recruitment and consumer awareness initiatives for American Red Cross, United Way, International Association of Business Communicators, Jobs for Graduates, Leukemia Society of America, March of Dimes, Multiple Sclerosis, Muscular Dystrophy, City of Hope, Hospice, Junior Achievement, Small Business Administration, and many others.

Alexa Zaledonis, Chair of the NCBTMB, is the owner/operator of Even Keel Wellness Spa, a therapeutic massage and skin care center in Annapolis, Maryland. A graduate of the Baltimore School of Massage, she passed the NCE in 2002 and has spent the past seven years building her practice in the community.  Zaledonis is a certified Lotus Palm Thai Yoga Massage practitioner and a Certified Personal Trainer through the National Strength Professionals Association. Zaledonis currently is completing her Yoga Teacher Training (RYT200). She also teaches Thai Massage seminars at Even Keel Institute for Continuing Education and is an NCBTMB-approved provider.

A former Certified Public Accountant, Zaledonis specialized in healthcare and nonprofit organizations for more than 15 years. She received her bachelor’s degree from Albertus Magnus College in New Haven, Connecticut. I spoke to Zaledonis earlier today, and she told me that in addition to working 40 hours a week on behalf of the NCBTMB, she also personally does an average of 17 massages a week. A fellow workaholic!

Well, folks, there you have it. So yes, many of these folks do have actual massage experience. And those that don’t have been around this business long enough to appreciate those of us who do. They have all, in my opinion, served the massage profession with the best of intentions and keeping their eyes on the fact that it is the massage therapists in the trenches that they are working for. May they all enjoy peace and prosperity.

The Financial Health of Our Organizations: NCBTMB

Author’s note: This is the third year that I have reported on the financial state of the non-profit organizations of the massage therapy profession. The information I use to write these is obtained from www.guidestar.org, which is a clearinghouse of information on non-profits. If a non-profit does not provide their own Form 990 filing to Guidestar, it will be provided by the IRS, providing the organization meets the obligation of public disclosure. I am not an accountant or a financial expert. I merely offer this series as a source of information.

Just like last year, there’s good news, and there’s bad news for the organization. The National Certification Board for Therapeutic Massage & Bodywork could be the poster child for cutting expenses when revenue drops. They have done a bang-up job of tightening the belt without making services suffer….I say that because people complain to me about any of our organizations all the time, and I haven’t gotten many complaints about the service from the NCBTMB in the past year.

The bad news is that revenue has taken another million-dollar hit, almost the same as the decline last year. $800,000 of that can be mainly chalked up to the MBLEx taking away exam revenue. The good news is that in spite of that, the organization managed to get back in the black, nothing short of miraculous since they were $1.9 million in the hole just a year ago. They reported a net revenue of a little over $469,000. The Approved Provider revenue was actually up by almost $100K over last year. Their assets increased by almost $500K, and liabilities decreased by over $200K as well. I’m very happy to see them back in the positive column.

The belt-tightening that went on at the NCBTMB, to me, is also telling of their getting back on track and letting go of the battle with the FSMTB over the MBLEx. Legal expenses dived by $185,000, since they realized the futility of interfering with the states in choice of examinations.

Marketing was scaled back to the tune of over $260K, another sign of improvement to me…instead of wasting money on an agressive anti-MBLEx campaign, their advertising efforts in the past year have focused on their own positives, and that’s a good thing.

Salaries and compensation went down over $300,000.  CEO Paul Lindamood’s compensation was $228K, down slightly from last year. I’d have to say he deserves it for his pivotal role in cutting expenses and focusing on the good points of the NCBTMB instead of continuing down the path of destruction that led to legal and financial woes for the organization. The Board and volunteers are also to be commended. There were 8 less employees reported in 2010 than there were in 2009, and 10 less volunteers.

Bottom line: I applaud the NCBTMB for turning it around. Even though revenue on the whole was down, I will almost take bets that as I get through this series, I’ll find that the same has happened at some of our other organizations. The recession has affected organizations just like it has affected massage schools and individual practitioners. Kudos to the NCBTMB for adapting to the situation.