AMTA-MA Chapter Sets the Bar High

This past weekend I was fortunate to be invited to teach at the 50th anniversary celebration of the MA Chapter of AMTA. Let me tell you, these people know how to throw a party!

To begin with, in honor of hitting the 50-year mark, the members got to attend this magnanimous occasion for the paltry sum of 50 bucks–and that included their education and meals. The food and service at the Crowne Plaza in Worcester was excellent. The folks in this chapter are excellent.

The Chapter made a $10,000 donation to the Massage Therapy Foundation. MTF President Ruth Werner and IPP Diana Thompson were both in attendance and said it was the biggest chapter donation in the history of the organization. They also raised another $800 by raffling off a quilt made by Ruth Werner, that was matched by the NCBTMB for a total of $1600, that was also donated to the MTF.

The vendors were great, lots of giveaways, and Massage Today and Massage Warehouse went a little crazy giving away all kinds of goodies, including a massage table and several chairs.

The NCBTMB was one of the sponsors of the event and I spent time with their CEO, Paul Lindamood and the Director of Exam Development, Elizabeth Langston chatting about the forthcoming Advanced Certification Exam. Even the BOD Chair, Neal Delaporta, was very gracious to me, which is nice since I’ve been quite nasty to him in my blog over the years.

I shared a shuttle to the airport with Diana Thompson. She’s not old enough for me to refer to her as one of the grandmothers of massage, but I found out massage has been her one and only career since the age of 19. After rising to the position of leading the Massage Therapy Foundation, and is now the IPP, she still does 10-15 massages every week. I think that’s amazing.

Mary White, Richard Wedegartner, Allissa Haines, Lisa Curran Parenteau, Sister Pat and all the rest of the chapter members bent over backwards to make me feel welcome. The people who attended my classes in Using Research to Market Your Practice were great.

The theme of this gathering was promoting research in massage therapy, and I don’t think it could have been any better. I also enjoyed seeing so many friends and FB friends–met quite a few people who have been on my FB page and that’s always fun. I also had dinner with Chris Alvarado and Angie Palmier, who were there teaching “Research Rocks.”

I encourage every AMTA chapter in the world to shamelessly steal this theme for an upcoming meeting. We need to educate therapists about research so they can go out and educate the rest of the world.

Thanks so much to the fine massage therapists of MA!

Laura Allen

Professional Associations: Do You Belong?

Do you belong to a professional association? I do, and I find it is well worth the money. Liability insurance  is of course a benefit, but there is so much more.

This weekend I’m hanging out with the AMTA folks from North Carolina. We always have a blast at our conferences. Good classes, a social on Friday night, meals together, vendors….one of the usual vendors sells beautiful handmade jewelry, so twice a year at our meetings I treat myself to a pair of her earrings. I haven’t missed a national convention in years. There is something totally awesome about being with a couple of thousand other people who do what you do.

I also belong to ABMP. Their client newsletter alone is worth the money. They also have cheap online classes, and numerous marketing aids that are yours at no cost if you’re a member.

I blog a lot about the politics of massage, and I want to point out that these two professional associations have government relations representatives, and they pay lobbyists to look out for the interests of massage therapists. I keep saying that many therapists aren’t involved, and I also hope to change that. By belonging to one or both of these organizations, your annual dues money is going to help finance the cost of their assistance in legislation that stands to affect massage therapists.

These organizations also make large annual contributions to the Massage Therapy Foundation, so your membership dollars go to support that, too.

I know a lot of therapists who say they have let their membership go because of the recession, and that it is just one more thing they have to pay for. Just a reminder: if you are operating without any liability insurance, you are taking a huge risk.

According to my research, about 6% of massage therapists have been sued. I am sure it’s actually more, because my figures are just a compilation of those from AMTA and ABMP, and don’t include any therapists who aren’t members. That may not sound like many, but you don’t want to be one of them. If you have that insurance, you’re good to go. If you don’t, and someone sues you, they could get a lien against your property, wipe out your children’s college fund, get your retirement money…you get the picture, and it ain’t pretty! Don’t let that happen to you.

I get a lot out of my memberships. Free listings on their websites, trade magazines, networking opportunities, education opportunities, volunteer opportunities, teaching opportunities…sounds like they’re the place to go for opportunities, doesn’t it? Membership in AMTA and ABMP, along with your insurance and all the rest, amounts to less than a dollar a day. It’s one of the best values around.

If you are a school owner, massage school instructor or administrator, or provider of continuing education, the Alliance for Massage Therapy Education is there for you. This young organization is holding their first annual membership meeting this June in Park City, UT, and I plan to be there. The AFMTE will act as an advocate for education, and some of the great minds of massage are lined up to speak, including Tom Myers, Carey Smith, and Cherie Sohnen-Moe. Membership is an investment in the future of education. Join us!

Peace & Prosperity,

Laura Allen

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