The Massage Therapy Foundation

If you’ve been reading my blogs for any length of time, you know that I often report on the politics of massage as well as my perceived shortcomings of some of our professional organizations. There is one organization that I have never criticized, and that’s because they’re above the fray: the Massage Therapy Foundation.

The Massage Therapy Foundation advances the knowledge and practice of massage therapy by supporting scientific research, education, and community service. The goals of the Massage Therapy Foundation are:

1. Advance research on therapeutic massage and bodywork

2. Foster massage therapy initiatives that serve populations in need

3. Promote research literacy and capacity in the profession

4. Support the evidence-informed practice of therapeutic massage and bodywork based upon available research, client factors, and practitioner experience and judgment

5. Fortify the Foundation’s financial resources and organizational effectiveness

If we are to keep the massage profession moving forward, it is vitally important for us to start at the beginning–with students.  As educators, the responsibility lies with us to teach students research literacy, not with the intent that everyone turns in to a researcher, but so they at least become a therapist who is capable of looking up existing research and interpreting the results, and being able to share that with clients and other health care providers. The MTF website contains a research database, as well as opportunities for students to submit case reports–but they have to be taught how to do that.

To this end, the Foundation offers a very low-cost opportunity to to massage schools to train instructors in research literacy. This class will also soon be available on line.  The AMTA national convention is also annually featuring research track classes; a dozen or more will be offered this year in Minneapolis.

The Foundation’s President, Ruth Werner, particularly wants to reach out to schools and instructors and encourage them to join the MTF mailing list.

Finally, the Massage Therapy Foundation is a non-profit that depends on donations to survive. AMTA, ABMP, the NCBTMB and many industry partners support the Foundation, and the rest comes from individual therapists like me and you. Please give whatever you can, even if it’s only a dollar. Every little bit helps.

 

Report from AFMTE Meeting

I traveled to Park City, Utah last week to attend the first annual meeting of the Alliance for Massage Therapy Education, an organization I am happy to say I am a founding member of. In spite of the fact that I suffered through a heinous case of altitude sickness, I’m very glad I was able to attend, and I must report that the meeting was a rousing success.

Rick Rosen, the Executive Director, and his lovely wife Carey Smith, along with the leadership team, pulled off a wonderful gathering of some of the brightest and best in the bodywork business. The setting at the Grand Summit in the Canyons Resort was beautiful, the food and lodging was great, the education was a bonus, but I’d have to say the greatest thing was the fellowship and sharing of ideas that occurred over the course of the conference.

During the course of the long weekend, the membership came together for the purpose of brainstorming a vision for the future of the Alliance. This organization was founded last year for the purpose of being an advocate for the education sector of our profession. Membership is open to schools, teachers, and continuing education providers; associate membership is open to industry supporters. During the first day, we heard short speeches from the leadership of ABMP, the NCBTMB, COMTA, the FSMTB, and Coulter Non-Profit Management (hired to oversee the management) who all praised the formation and purpose of the Alliance. A number of sponsors and vendors were on hand as well, including representatives from Massage Today, Oakworks, Resource ETC, Bon Vital, and several others.

We enjoyed a gondola ride up the mountain, which incidentally still had snow lingering on the ground, to a great buffet dinner. I was thrilled to see lots of old friends and make some new ones. I was delighted to meet Mark Beck, who authored the massage theory and practice book I learned from as a massage student. He was elected to the Board of Directors, as was Ralph Stephens and Cherie Sohnen-Moe. Other members of the leadership team, including Su Bibik, Pete Whitridge, Iris Burman and Stan Dawson are remaining on in Board positions, which in fact caused the only hairy moment of the entire meeting. A couple of attendees questioned the fact that the leadership team put forth a slate of candidates that included themselves; however, the general consensus was that since this was a new start-up organization that the action was not without precedent and that such action was taken for continuity’s sake. A nominating committee was also elected to recruit suitable candidates for the next term. The seven board members will serve staggered terms of one and two years, for this first cycle, so there won’t be an experience deficit on the Board.

I attended a great class on ethics in education by Cherie Sohnen-Moe. Other offerings included a class on the Massage Therapy Body of Knowledge and several classes geared to school owners on the topics of recruitment and financial aid.

The last day of the conference included a raffle drawing with wonderful prizes, and a beautiful closing ceremony. All in all, it was a very harmonious gathering of like-minded souls who want to see massage therapy education thrive and reach its full potential. The AFMTE intends to facilitate that, and as with any people-driven organization, the success or failure of an organization depends on those people. I don’t think there’s any question that the Alliance is set to become the driving force behind the advocacy of excellence in education. Congratulations to Rick Rosen and the rest who made this first gathering a great one.

AMTA-MA Chapter Sets the Bar High

This past weekend I was fortunate to be invited to teach at the 50th anniversary celebration of the MA Chapter of AMTA. Let me tell you, these people know how to throw a party!

To begin with, in honor of hitting the 50-year mark, the members got to attend this magnanimous occasion for the paltry sum of 50 bucks–and that included their education and meals. The food and service at the Crowne Plaza in Worcester was excellent. The folks in this chapter are excellent.

The Chapter made a $10,000 donation to the Massage Therapy Foundation. MTF President Ruth Werner and IPP Diana Thompson were both in attendance and said it was the biggest chapter donation in the history of the organization. They also raised another $800 by raffling off a quilt made by Ruth Werner, that was matched by the NCBTMB for a total of $1600, that was also donated to the MTF.

The vendors were great, lots of giveaways, and Massage Today and Massage Warehouse went a little crazy giving away all kinds of goodies, including a massage table and several chairs.

The NCBTMB was one of the sponsors of the event and I spent time with their CEO, Paul Lindamood and the Director of Exam Development, Elizabeth Langston chatting about the forthcoming Advanced Certification Exam. Even the BOD Chair, Neal Delaporta, was very gracious to me, which is nice since I’ve been quite nasty to him in my blog over the years.

I shared a shuttle to the airport with Diana Thompson. She’s not old enough for me to refer to her as one of the grandmothers of massage, but I found out massage has been her one and only career since the age of 19. After rising to the position of leading the Massage Therapy Foundation, and is now the IPP, she still does 10-15 massages every week. I think that’s amazing.

Mary White, Richard Wedegartner, Allissa Haines, Lisa Curran Parenteau, Sister Pat and all the rest of the chapter members bent over backwards to make me feel welcome. The people who attended my classes in Using Research to Market Your Practice were great.

The theme of this gathering was promoting research in massage therapy, and I don’t think it could have been any better. I also enjoyed seeing so many friends and FB friends–met quite a few people who have been on my FB page and that’s always fun. I also had dinner with Chris Alvarado and Angie Palmier, who were there teaching “Research Rocks.”

I encourage every AMTA chapter in the world to shamelessly steal this theme for an upcoming meeting. We need to educate therapists about research so they can go out and educate the rest of the world.

Thanks so much to the fine massage therapists of MA!

 

The NCBTMB: Time to Back up and Punt

This past weekend, ABMP convened the 14th annual School Issues Forum in Alexandria, VA. I was teaching at the NC Chapter of AMTA‘s Spring Conference and couldn’t attend, and apparently, I missed a little firestorm by not being there.

Neal Delaporta, Chairman of the Board of the NCBTMB, gave a presentation on the progress of the Advanced Certification Exam, that for the past 48 hours has caused my inbox to be flooded with criticisms of the path that was taking. The resignation of Task Force member Rosemarie Rotenberger was also passed along to me by an anonymous source.  The BOD of the NCBTMB, according to Rotenberger, chose to eliminate the CE requirement from the eligibility criteria of sitting for the new ACE; she offered that as the reason for her resignation, stating that the action had been taken “against the strong and repeated recommendation of the Task Force.”

One industry leader, who spoke on condition of anonymity, stated “I am disgusted to learn that he (Delaporta) was touting NCBTMB’s mission to define and advance the highest standards in the profession while knowing full well that the CE requirement–one of the only meaningful criteria to qualify a practitioner for any kind of post-graduate credential–had already been removed by his BOD.” A number of others who were present at the meeting also gave me an earful about the ACE; the general attitude was that by doing away with any CE requirements that the NCB was removing any shred of credibility from the exam.

As I believe in going straight to the source, I contacted the NCBTMB to give them a chance to respond. Without divulging any names I shared some of the criticisms that were piling up, and here is part of the response I received from Paul Lindamood, CEO of the NCBTMB (shortened for space considerations):

“….Based on feedback from Task Force members, it has become clear that the rationale supported by the Board is not entirely in alignment with the recommendations of the Task Force. Consequently, the Executive Committee of the Board has determined that further communication and deliberation regarding one element of the criteria, specifically the continued education requirement, are needed to achieve consensus and move forward to the next phase of the project. A meeting will be convened between the Board and Task Force Sub-Committee members in order to better define the quantifiable threshold for the CE requirement, one that everyone in aggregate can embrace….When one considers that the framing of the ACE is intended to measure critical thinking skills and ability allowing massage therapists to function in more complex situations requiring the ability to respond and adapt massage treatment plans based on expected outcomes, it is unconscionable that CE would not play an appropriate role….”

In other words, they’re going to back up and punt. I’m glad to hear it. The pesky thing about any task force is that they’re not worth a hill of beans if you don’t take their advice. They were put in that position because of their experience and expertise. The fact that the Board of Directors failed to follow their advice speaks volumes.

I’d like to know exactly where to lay the blame, but short of polling the Board members,  who probably wouldn’t tell me anyway, I can’t figure that one out. As someone who is on a state board myself, I can tell you that it’s pretty rare for us all to be in agreement. We disagree all the time, and we argue until a majority reaches a consensus. If a majority of the NCB’s BOD reached a consensus that continuing education is not important, as they obviously did, I’d like to know what they were thinking.

My own thought is that a person who graduated from a 1000-hour program, or longer, might be ready to step up and take the advanced exam without having had any CE, but that is not the standard in this country. Very few of our states require that much education in order to get a massage license, and our neighbors in some of the Canadian provinces can even laugh at that. We need to raise the standards, but that’s another blog. And regardless of entry-level education, critical thinking is developed by the commitment to continue one’s education, as well as by gaining practical experience.

When the leadership of an organization fails to act in a responsible manner, the other Board members need to let it be known loud and clear that they dissent. I certainly do. I’d no more go along with the Chair just because he’s the Chair than I would cut off my nose to spite my face. You can ask him. I’ll be the last one hollering. I’m not going to be anybody’s blind sheep.

I am very relieved to hear that the BOD of the NCBTMB has decided to cave to the Task Force recommendations, and to the popular demand of the leaders of this profession, that CE requirements be reconsidered as a part of the criteria for sitting for the new exam. I urge the Board of Directors, and Neal Delaporta in particular, to pay attention to the recommendations made by the people you asked to do this job! To do otherwise is irresponsible on your part at best, and despotic at worst. We don’t need any more egomaniacs running the National Certification Board, we’ve already had one, thank you, and we didn’t like her, either.

I’ve tried to be more positive in my reporting about the NCBTMB in the past few months, because I have in fact seen an improvement in service there, and I know that at least some of the people there are people who genuinely do care and want to make a positive difference.

I suggest to Mr. Delaporta and the rest of the present Board of Directors that you were on a sinking ship, that has bobbed to the surface and shown some good signs of righting itself, and it isn’t on anybody’s head but yours if you cause it to go down again. This is a reality check, and you need to realize it. For the sake of the NCB, listen to the Task Force members, whose help you asked for, and do as they suggest. Put the budget on the back burner, and leave your ego at the door.  You just remember that it takes a majority vote and vote for the CE requirement. If you want the Advanced Certification Exam to be a hallmark of excellence that it ought to be, and not an industry joke, then do the right thing.

 

Professional Associations: Do You Belong?

Do you belong to a professional association? I do, and I find it is well worth the money. Liability insurance  is of course a benefit, but there is so much more.

This weekend I’m hanging out with the AMTA folks from North Carolina. We always have a blast at our conferences. Good classes, a social on Friday night, meals together, vendors….one of the usual vendors sells beautiful handmade jewelry, so twice a year at our meetings I treat myself to a pair of her earrings. I haven’t missed a national convention in years. There is something totally awesome about being with a couple of thousand other people who do what you do.

I also belong to ABMP. Their client newsletter alone is worth the money. They also have cheap online classes, and numerous marketing aids that are yours at no cost if you’re a member.

I blog a lot about the politics of massage, and I want to point out that these two professional associations have government relations representatives, and they pay lobbyists to look out for the interests of massage therapists. I keep saying that many therapists aren’t involved, and I also hope to change that. By belonging to one or both of these organizations, your annual dues money is going to help finance the cost of their assistance in legislation that stands to affect massage therapists.

These organizations also make large annual contributions to the Massage Therapy Foundation, so your membership dollars go to support that, too.

I know a lot of therapists who say they have let their membership go because of the recession, and that it is just one more thing they have to pay for. Just a reminder: if you are operating without any liability insurance, you are taking a huge risk.

According to my research, about 6% of massage therapists have been sued. I am sure it’s actually more, because my figures are just a compilation of those from AMTA and ABMP, and don’t include any therapists who aren’t members. That may not sound like many, but you don’t want to be one of them. If you have that insurance, you’re good to go. If you don’t, and someone sues you, they could get a lien against your property, wipe out your children’s college fund, get your retirement money…you get the picture, and it ain’t pretty! Don’t let that happen to you.

I get a lot out of my memberships. Free listings on their websites, trade magazines, networking opportunities, education opportunities, volunteer opportunities, teaching opportunities…sounds like they’re the place to go for opportunities, doesn’t it? Membership in AMTA and ABMP, along with your insurance and all the rest, amounts to less than a dollar a day. It’s one of the best values around.

If you are a school owner, massage school instructor or administrator, or provider of continuing education, the Alliance for Massage Therapy Education is there for you. This young organization is holding their first annual membership meeting this June in Park City, UT, and I plan to be there. The AFMTE will act as an advocate for education, and some of the great minds of massage are lined up to speak, including Tom Myers, Carey Smith, and Cherie Sohnen-Moe. Membership is an investment in the future of education. Join us!

 

Male Massage Therapists: Survival of the Fittest

According to surveys by our professional associations, males account for less than 20% of massage therapists. From the personal experiences I’ve had with teaching male students, having male therapists in my own practice, and serving on a state board, I’ve made a few observations. I think males definitely have a harder row to hoe when it comes to making a living in massage therapy.

I’ve employed a couple of male therapists over the years who practiced advanced modalities. I’ve had a therapist who practices Structural Integration traveling from out of town to work at my place for six years. I’ve also in times gone by employed a male who did orthopedic massage. Both of them had a much easier time getting new clients than did the male therapist who didn’t have a specialty.

I live in a small town, and have found that many women don’t feel comfortable getting massage from a male; many women wouldn’t mind getting massaged by a male, but their spouse doesn’t want them to, and a whole lot of homophobic males won’t get a massage from a male.

As for male therapists getting in trouble with the board, in the past four years that I have served our state board, only one woman that I can recall has been brought in for a hearing on an ethics charge, but there are males having disciplinary hearings at nearly every meeting.

There have been several times when I didn’t think a male therapist who had been accused of something was guilty, but I was voted down by other board members. When it’s a sexual offense, I believe there is a tendency to err on the side of caution, and the standard of proof is not what it is in a regular court of law. I also believe there are plenty of women out there who are violating the code of ethics, but a lot of men won’t complain about being offered sex along with their massage.

All that being said, I look at some of the people who are at the top in this profession, and many of them are men. Erik Dalton, Whitney Lowe, James Waslaski, Tom Myers, Benny Vaughan, John Barnes, John Upledger…the list goes on, and if you stack up the women who have that same kind of name recognition, it’s probably less–amazing since over 80% of the profession is comprised of women. Maybe there’s a glass ceiling in massage. If you look at their class schedules, a lot of those esteemed fellows are on the road more than they’re at home. We women tend to nest a little more. Somebody has to keep the home fires burning!

I wonder about the percentage of males who leave the profession because they can’t make a living as opposed to the number of females who do that. I feel for them. The males I’m acquainted with who are successful have had a lot of perseverance. I recently had a black gentleman in one of my classes who has been practicing more than 40 years. I told him I bet he was the first one in North Carolina. I was thrilled he came to my class. After 40 years, you’d think our state board could lighten up on the continuing ed requirement!

To all the male therapists who are trying to contribute to this profession, I salute you. If you really want to do this, I believe you can make your way. Professionalism will eventually overcome outdated perceptions.  Don’t give up too soon.

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