Category: Conventions and Meetings

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Here, There, and Everywhere

One of the greatest things about this profession to me is all the regional and national conventions and meetings.

I belong to AMTA and I am very active in my state chapter. I’m usually fortunate enough to get asked to teach a class at our meetings, but I’m going to be there either way. I wouldn’t miss it for anything. I also attend the National Convention every year, and it’s just a blast. Being around a thousand or more people who do what you do is something you should experience, if you haven’t already.

This past year I attended the World Massage Festival in Kentucky and I participated in the awesome World Massage Conference, which is a totally virtual event…both events were highlights of my year. I also went to the inaugural meeting of the Alliance for Massage Therapy Education. I skipped the Federation of State Massage Therapy Boards meeting last year due to some conflicts, but I’m hoping to hit that one this year, too. I just got back from attending the Massage School Makeover event in Miami. In 2011 I am also looking forward to the American Massage Conference in Atlanta, the World Massage Festival in Cullowhee, Vivian Madison-Mahoney‘s Take it to the Top Summit in Gatlinburg, the AMTA National Convention in Portland, another World Massage Conference, and who knows what else is going to materialize! They are all great events, and they all have one thing in common: massage therapists!

I have in the past borrowed a favorite phrase from my friend and colleague Felicia Brown: collaborative competition. Normally I use that in the context of therapists themselves.  This time, I’m speaking of all these meetings. Many times at these meetings, I run into a lot of the same folks. It’s actually one of the nicest things about attending–besides seeing old friends, there’s also the added benefit of making new friends and potentially advantageous business contacts.

When it comes to these events, I take the same attitude that I do with massage in general, and that is there’s enough to go around. I’ve complained before about meetings that don’t welcome certain organizations to their events, and I will continue to do so.  I am not shy about expressing my opinion. Feel free to disagree with me if you want to. I’m not insulted by that. I wouldn’t be writing these blogs if I didn’t have a thick skin. I don’t like professional jealousy–I actually think of it as un-professional jealousy–when it comes to massage therapists, and I don’t like it any better when it comes to conventions and meetings. I think there’s enough to go around.

I think ALL events that are about massage therapy are a great thing. Each is unique in its own way.  Some cost more than others…some are geared at different purposes. I guess it’s the American way of marketing to claim that one is better than another. That’s not how I roll. To me, they are all great networking opportunities. Just like my opinion that no one organization is entitled to a monopoly, I’m happy that there’s more than one meeting. ABMP, which I am also a member of, doesn’t put on a national convention (although they do have a national school summit meeting every year.) One of the things I look forward to at AMTA National is seeing my friends from ABMP who attend.  Even though AMTA doesn’t allow them to have a booth in the exhibit hall, as they are a competing membership organization, lots of my ABMP friends are there. It’s not about them; it’s about massage. Networking, continuing education, product education, legislation and other information…it’s all valuable.

Sometimes at one meeting, I get invited to, or at least informed of, another meeting. Don’t forget attendance at these events is tax deductible, folks! I can’t afford to attend every single thing that comes around, but if I could, I’d be at all of them. So if you have something going on I don’t know about, post it in the comments. I like to be here, there, and everywhere, and maybe I’ll see you there!

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Glad Tidings for Massage Therapists from the World Massage Festival

The World Massage Festival brought glad tidings to over 50 massage therapists yesterday when founder Mike Hinkle held the drawing for the Christmas in July contest, gifting all of them with free tuition to the 2011 Festival that will be held July 14-17 in at Western Carolina University in Cullowhee, NC.  That’s what I call “community service.” The $350-value tuition covers all the classes you can pack in over the course of the three days. The plan was to have a winner chosen from every state in the union, all the Canadian provinces, DC and the American territories; only 5 states didn’t have anyone enter the contest. There was also an international winner chosen, who was from Poland, and two winners chosen from Canadian provinces (the others didn’t have any entrants).

Mike Hinkle has one mission: to help as many massage therapists and industry supporters as he can. Recognizing that people want great continuing education at an affordable price, he started the World Massage Festival in 2006 as an alternative national event.  The WMF is not associated with any of the national organizations–who are ALL welcome to be there. Politics are not a part of the Festival; vendors are not excluded based on which organization competes with another and that kind of thing. All who wish to sponsor an event or have a vendor exhibit are welcomed with open arms. The Festival still needs sponsors for 2011, and I in particular urge those who have been turned down at other places due to politics to get on board.

There’s a vendor exhibit hall that anyone can enter at no charge, including members of the public who’d just like to know more about massage; there’s some very exciting live entertainment happening (I get to be the emcee), and the lineup of classes and instructors is nothing short of downright impressive. The 2011 theme of the conference is “Research and Education is Our Future.”  Over 40 instructors, including Ruth Werner, President of the Massage Therapy Foundation; Nancy Porambo, AMTA National Vice-President; Dr. Ben Benjamin, and so many more will be presenting more than 285 hours of CE classes.

I cracked Mike up last year when I started touting the Festival as the “Woodstock of massage gatherings.” I called it that because it’s three days of peace and harmony…a big family reunion. I ran into so many friends at last year’s event in Berea, I couldn’t even spend time with them all. There was picking and grinning going on, too, as well as a number of free student events, social gatherings, and just a general good time. The Massage Nerd was there making free videos for anyone who wanted one. You couldn’t beat the whole thing with a stick.

Leave your coats and ties at home, and you don’t have to bring a pile of money. Accommodations and meals are available as low as $60 per day for those who wish to purchase a package. WCU has beautiful dorm rooms and a cafeteria that rivals most chain buffet restaurants, including vegetarian options. There are also a number of other food outlets and a convenience store on-campus. Transportation to and from the airport is available, and so is ride sharing and opportunities for room sharing to keep the cost as low as possible.

I’d really like to applaud the organizers for their generous gift. They don’t have a membership organization, they don’t collect dues or anything of that nature that would subsidize such a selfless act. Mike and Cindy’s generosity in giving this gift represents a personal cost to them of close to $20,000. A lot of this campaign was conducted over Facebook, and I noticed the comments immediately start rolling in from winning therapists as soon as they were announced.  People are so excited, and I’m excited for them. Merry Christmas to the winners, to the Hinkles, and to all of you. I hope to see everyone in Cullowhee.

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Report from AMTA National Convention

I attended the AMTA National Convention in Minneapolis this week and had a great time, catching up with old friends, meeting new ones, and running all over the place. Minneapolis is a beautiful city; very clean and I felt safe on the street at night, and the people were very hospitable. Here are some of the high points:

Tuesday I attended the Board of Directors meeting. It was business as usual, until Ruth Werner took her place at the table to talk about the Massage Therapy Foundation. Since I’m known for being plain-spoken myself, I appreciate it whenever anyone lays it on the line, and that’s exactly what Ruth did. She stated that while the AMTA and the MTF are bound together in perpetuity, that in order to survive and thrive, the Foundation must seek additional partners for support. She also said that the rumblings about the MTF being ungrateful to AMTA are entirely false, and I agree. AMTA may be the biggest donor to the MTF (this year the donation exceed $500,000), but they’re not the only ones, and we need to be thankful to ABMP, the NCBTMB, Massage Warehouse, and all the other entities and individuals that step up to the plate. I’ve said before that the MTF transcends politics, and it certainly ought to. I personally think it’s the safest and best strategy to have many smaller donors; if there’s only one big one, and finances don’t allow for the usual donation, it could really hurt the Foundation. My own words–not Ruth’s–all the whiny people need to shut up, and that goes double if you’re not putting your money where your mouth is.

Wednesday night I attended the annual Lippincott author’s dinner. It was hosted by Kelley Squazzo, Shauna Kelly, and Linda Francis, my editor whom I hold in high regard. Present were Ralph Stephens, Pat Archer, Ruth Werner, Mary Beth Braun, Diana Thompson, Tracy Walton, Leslie Young Giase, Carole Osborne, and Les Sweeney. I hope I didn’t miss anybody. I’m always a little star-struck and very grateful to be a member of such an illustrious group of people. Lippincott has so many talented massage therapists in their stable of authors. These aren’t just people who decided to write a book. They are working massage therapists and educators and the cream of the crop. The restaurant, 112 Eatery, had an eclectic menu including house-made charcuterie. Leslie asked the waiter to describe the gruyere et mortadella sandwich, to which he replied “cheese and baloney.” HA! You can dress up anything if you list it in a foreign language. It was all good.

President Kathleen Miller-Read gave an opening speech about balance, the theme of this year’s meeting. The keynote speaker at the meeting was Dr. Loyd Frank Jarrell, a chiropractor, who carried on with the theme. While Jarrell didn’t say anything offensive, he was not what I would call a dynamic speaker, and I personally would have preferred to see a massage therapist doing the keynote speech. Some of our past keynote presenters have rocked the auditorium–Judith Aston comes to mind–and Jarrell was more of a big yawn. I also heard a little sniping about Miller-Read giving the President’s Award to her sister, Maureen Moon. To that I can just say boo-hoo; the President has the right to give it to anyone she chooses, and like Miller-Read, Moon has had almost 30 years of service to AMTA.

I attended a great class from the Research Track, Steps Toward Massage Therapy Guidelines: A First Report to the Profession. While it was a good class and well-presented, I personally signed up for it because Ravensara Travillian was listed as one of the teachers, and she wasn’t there. She was probably out digging up some invertebrates or something of that nature–she’s a very busy and multi-talented woman–but I was still disappointed that the class didn’t include her.

I also attended the COMTA training session for peer evaluators. Some of you may recall that I had a little snarkfest with COMTA earlier this year on my blog, and Kate Henrouille, the Executive Director, had personally invited me to attend the COMTA meeting, so I did. It was a good session and I’m glad I went.

The convention was Party Central this year, too. I attended the President’s Reception with Sally and Ed Hacking. Sally is the undisputed Queen of Government Relations in this profession and currently works with the FSMTB. I’m hoping for some of her knowledge to rub off on me.

I went to several chapter socials, but one of the biggest bangs was the Facebook Friends gathering at Brit’s Pub Thursday night. About 300 of us converged on the Pub and I don’t think they believed the organizers who had warned them that a big crowd was going to show up. The place was packed and I stood at the bar about 15 minutes waiting for a beer. It was a blast.

Friday night, I attended the Massage Envy party, the Massage Therapy Foundation reception, and the Massage Today party. All three were great fun. The highlight was Angie Patrick receiving the Bob and Kathy King Humanitarian Award at the Foundation event. Angie works tirelessly for this profession and it’s great that she was recognized for it.

I didn’t get the count on how many therapists attended this year. I think the economy probably kept it from being as well-attended as last year’s meeting. There were also less exhibitors in the vendor hall. Notably absent was the NCBTMB and the AFMTE. AMTA made the decision to deny both of those organizations a booth, which I personally think was a very poor choice and one that I hope is rescinded by next year’s meeting. I have stated that on this blog and I also wrote a letter of complaint about it to the recently-departed Executive Director, Liz Lucas, just before she left the organization a mere three weeks before the convention. Lucas’ service to AMTA was mentioned by Miller-Read during her opening speech, and also by acting Interim Director, Shelly Johnson.

Speaking of Johnson, I had several opportunities to talk to her this week, and I have decided to throw my support to her for the Executive Director position. No word yet on who else is in the running, but that’s irrelevant to me. Johnson has years of experience as the deputy in that position, and I think she deserves her shot. I hope the BOD will give it to her.

I also attended the Teacher’s Networking Luncheon on Friday and witnessed Melissa Wheeler being honored as the Jerome Perlinski Teacher of the Year. I later had the opportunity to speak with her. She was a good choice for the honor.

As is usually the case when I go to National, the high point for me was connecting with people. I was glad to see so many friends there, including a lot of our NC Posse, meet a lot of my FB friends and blog supporters in person, and as always, there’s something magical and awesome about being with over a thousand people who do what we do. Next year’s meeting will be in Portland, OR. I hope to see you there!

You can see all the pictures I took at the meeting here.

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NC Chapter of AMTA Annual Meeting Rocks!

I spent the weekend in Cary NC at the NC Chapter of AMTA‘s annual meeting. What a blast!

We have one of the best chapters in the organization, and I’m telling you, we know how to put on a great gathering. I taught a class in Using Research to Market Your Practice that was well-attended; I’m glad to see more therapists interested in that side of things. Research is going to propel our profession into the future, and it’s vital for us to recognize that. I also attended an awesome aromatherapy class presented by Cynthia Loving. I’m not the expert Cynthia is, but I’ve been using essential oils as my personal medicine chest for many years, and I always like to hear what others have to say about it. Cynthia had the best class I’ve ever attended on the subject, and I will be inviting her to teach at my own facility in 2011. I highly recommend her class and her line of aromatherapy products, Loving Scents. Her husband was running a booth in the exhibit hall and I stocked up before I left.

We had our annual business meeting and election of officers. Congratulations to Cynthia Rankin as being elected as President. It was a little bittersweet to me, because I think Ed Sansbury did a superior job during his tenure and I have a hard time imagining anyone doing any better, but I think Cynthia will do great…Ed will still be the Immediate Past President and be there to guide her along.

Ed is also a candidate for Member-at-Large in the national elections this year, and I urge everyone to vote for him. I’m not just saying that because Ed is from North Carolina. Ed is one of the hardest-working individuals I’ve ever met, and he will be a great asset to the national organization.  Not that he needed to enhance his status with me any, but Saturday night during our recognition ceremony, Ed called his wife up to the stage and acknowledged her contribution to his success. The old adage about “behind every great man….” could not be any truer with Ed and Becky. Hats off to her.

Nancy Porambo, who is a candidate for National VP, was also there teaching a class and I spent some time chatting with her. I am supporting Nancy for that office. Maureen Moon is Nancy’s opponent for that office, and while Maureen has a long history of service with AMTA, she has already served as National President, and personally, I think it’s time for Nancy to have her day in that office. I urge you to cast your vote for her.

We also enjoyed a dance after dinner, complete with a DJ from Belfast, NI who kept the tunes spinning. My husband Champ was a popular dance partner. I’m not that big on dancing myself–lots of times I’m up playing the music myself, so Champ likes to spread himself around and this time was no exception. He stayed after I went upstairs to go to bed and I heard he was dancing with three women at one time, which doesn’t surprise me one bit. Good thing I’m not the jealous type!

AMTA state chapters are great opportunities for continuing education, but the networking factor is the biggest thing to me. Meeting up with old friends, making new ones, sharing ideas and common problems, finding people you can do mutual referrals with…the whole thing is just a great boon to your practice and the profession on the whole, when people can come together and accomplish great things. Kudos to the organizers of our meeting, and I look forward to seeing you all in Hickory NC in April 2011. And BTW, we welcome non-members and people from other chapters to our meetings, so get off your duff and sign up for the next one!

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It Takes a Village

This past weekend, I witnessed Mike Hinkle, Cindy Michaels, and just a few volunteers pull off the World Massage Festival, undoubtedly the best massage event I’ve ever attended.  Next year is going to be even bigger and better, and before this weekend was over, there were more volunteers signing up for next year. That’s a good thing.

While it’s true that the people at the top of AMTA get paid, that organization would never survive without the volunteers who serve on the boards of state chapters, or serve as delegates, unit coordinators, and/or committee members.

State boards are usually composed of volunteers. While it’s true that in my state our travel expenses to and from meetings is reimbursed and we get a per diem of 50. for a half-day/100 for a whole day, no one is getting rich off of that. It takes me over four hours to travel to a meeting and I have to pay someone to run my office while I’m gone. We’re limited to paying 62. a night for a hotel.  I’m not exactly living it up at the Ritz when I’m on board business. There is no per diem for the countless hours between meetings that we’re reading minutes and agendas, doing research on issues we are considering, or drafting committee reports.

The board members of the Federation of State Massage Therapy Boards, as well as the delegates, and the numerous volunteers on all the committees of the NCBTMB, and the board members for the Alliance for Massage Therapy Education also get their travel covered, but until you’ve served an organization like this, you don’t realize how time-consuming it can be.

Every day, somewhere, massage therapists are out giving their time to Hospice, veterans, cancer patients, premature babies, benefits for cancer and other worthy causes.

All these people have a life, a job, families and pets to take care of, school and church and civic and social obligations, but somehow they make it work.

It really does take a village.

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Report from AFMTE Meeting

I traveled to Park City, Utah last week to attend the first annual meeting of the Alliance for Massage Therapy Education, an organization I am happy to say I am a founding member of. In spite of the fact that I suffered through a heinous case of altitude sickness, I’m very glad I was able to attend, and I must report that the meeting was a rousing success.

Rick Rosen, the Executive Director, and his lovely wife Carey Smith, along with the leadership team, pulled off a wonderful gathering of some of the brightest and best in the bodywork business. The setting at the Grand Summit in the Canyons Resort was beautiful, the food and lodging was great, the education was a bonus, but I’d have to say the greatest thing was the fellowship and sharing of ideas that occurred over the course of the conference.

During the course of the long weekend, the membership came together for the purpose of brainstorming a vision for the future of the Alliance. This organization was founded last year for the purpose of being an advocate for the education sector of our profession. Membership is open to schools, teachers, and continuing education providers; associate membership is open to industry supporters. During the first day, we heard short speeches from the leadership of ABMP, the NCBTMB, COMTA, the FSMTB, and Coulter Non-Profit Management (hired to oversee the management) who all praised the formation and purpose of the Alliance. A number of sponsors and vendors were on hand as well, including representatives from Massage Today, Oakworks, Resource ETC, Bon Vital, and several others.

We enjoyed a gondola ride up the mountain, which incidentally still had snow lingering on the ground, to a great buffet dinner. I was thrilled to see lots of old friends and make some new ones. I was delighted to meet Mark Beck, who authored the massage theory and practice book I learned from as a massage student. He was elected to the Board of Directors, as was Ralph Stephens and Cherie Sohnen-Moe. Other members of the leadership team, including Su Bibik, Pete Whitridge, Iris Burman and Stan Dawson are remaining on in Board positions, which in fact caused the only hairy moment of the entire meeting. A couple of attendees questioned the fact that the leadership team put forth a slate of candidates that included themselves; however, the general consensus was that since this was a new start-up organization that the action was not without precedent and that such action was taken for continuity’s sake. A nominating committee was also elected to recruit suitable candidates for the next term. The seven board members will serve staggered terms of one and two years, for this first cycle, so there won’t be an experience deficit on the Board.

I attended a great class on ethics in education by Cherie Sohnen-Moe. Other offerings included a class on the Massage Therapy Body of Knowledge and several classes geared to school owners on the topics of recruitment and financial aid.

The last day of the conference included a raffle drawing with wonderful prizes, and a beautiful closing ceremony. All in all, it was a very harmonious gathering of like-minded souls who want to see massage therapy education thrive and reach its full potential. The AFMTE intends to facilitate that, and as with any people-driven organization, the success or failure of an organization depends on those people. I don’t think there’s any question that the Alliance is set to become the driving force behind the advocacy of excellence in education. Congratulations to Rick Rosen and the rest who made this first gathering a great one.

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AMTA-MA Chapter Sets the Bar High

This past weekend I was fortunate to be invited to teach at the 50th anniversary celebration of the MA Chapter of AMTA. Let me tell you, these people know how to throw a party!

To begin with, in honor of hitting the 50-year mark, the members got to attend this magnanimous occasion for the paltry sum of 50 bucks–and that included their education and meals. The food and service at the Crowne Plaza in Worcester was excellent. The folks in this chapter are excellent.

The Chapter made a $10,000 donation to the Massage Therapy Foundation. MTF President Ruth Werner and IPP Diana Thompson were both in attendance and said it was the biggest chapter donation in the history of the organization. They also raised another $800 by raffling off a quilt made by Ruth Werner, that was matched by the NCBTMB for a total of $1600, that was also donated to the MTF.

The vendors were great, lots of giveaways, and Massage Today and Massage Warehouse went a little crazy giving away all kinds of goodies, including a massage table and several chairs.

The NCBTMB was one of the sponsors of the event and I spent time with their CEO, Paul Lindamood and the Director of Exam Development, Elizabeth Langston chatting about the forthcoming Advanced Certification Exam. Even the BOD Chair, Neal Delaporta, was very gracious to me, which is nice since I’ve been quite nasty to him in my blog over the years.

I shared a shuttle to the airport with Diana Thompson. She’s not old enough for me to refer to her as one of the grandmothers of massage, but I found out massage has been her one and only career since the age of 19. After rising to the position of leading the Massage Therapy Foundation, and is now the IPP, she still does 10-15 massages every week. I think that’s amazing.

Mary White, Richard Wedegartner, Allissa Haines, Lisa Curran Parenteau, Sister Pat and all the rest of the chapter members bent over backwards to make me feel welcome. The people who attended my classes in Using Research to Market Your Practice were great.

The theme of this gathering was promoting research in massage therapy, and I don’t think it could have been any better. I also enjoyed seeing so many friends and FB friends–met quite a few people who have been on my FB page and that’s always fun. I also had dinner with Chris Alvarado and Angie Palmier, who were there teaching “Research Rocks.”

I encourage every AMTA chapter in the world to shamelessly steal this theme for an upcoming meeting. We need to educate therapists about research so they can go out and educate the rest of the world.

Thanks so much to the fine massage therapists of MA!

 

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Professional Associations: Do You Belong?

Do you belong to a professional association? I do, and I find it is well worth the money. Liability insurance  is of course a benefit, but there is so much more.

This weekend I’m hanging out with the AMTA folks from North Carolina. We always have a blast at our conferences. Good classes, a social on Friday night, meals together, vendors….one of the usual vendors sells beautiful handmade jewelry, so twice a year at our meetings I treat myself to a pair of her earrings. I haven’t missed a national convention in years. There is something totally awesome about being with a couple of thousand other people who do what you do.

I also belong to ABMP. Their client newsletter alone is worth the money. They also have cheap online classes, and numerous marketing aids that are yours at no cost if you’re a member.

I blog a lot about the politics of massage, and I want to point out that these two professional associations have government relations representatives, and they pay lobbyists to look out for the interests of massage therapists. I keep saying that many therapists aren’t involved, and I also hope to change that. By belonging to one or both of these organizations, your annual dues money is going to help finance the cost of their assistance in legislation that stands to affect massage therapists.

These organizations also make large annual contributions to the Massage Therapy Foundation, so your membership dollars go to support that, too.

I know a lot of therapists who say they have let their membership go because of the recession, and that it is just one more thing they have to pay for. Just a reminder: if you are operating without any liability insurance, you are taking a huge risk.

According to my research, about 6% of massage therapists have been sued. I am sure it’s actually more, because my figures are just a compilation of those from AMTA and ABMP, and don’t include any therapists who aren’t members. That may not sound like many, but you don’t want to be one of them. If you have that insurance, you’re good to go. If you don’t, and someone sues you, they could get a lien against your property, wipe out your children’s college fund, get your retirement money…you get the picture, and it ain’t pretty! Don’t let that happen to you.

I get a lot out of my memberships. Free listings on their websites, trade magazines, networking opportunities, education opportunities, volunteer opportunities, teaching opportunities…sounds like they’re the place to go for opportunities, doesn’t it? Membership in AMTA and ABMP, along with your insurance and all the rest, amounts to less than a dollar a day. It’s one of the best values around.

If you are a school owner, massage school instructor or administrator, or provider of continuing education, the Alliance for Massage Therapy Education is there for you. This young organization is holding their first annual membership meeting this June in Park City, UT, and I plan to be there. The AFMTE will act as an advocate for education, and some of the great minds of massage are lined up to speak, including Tom Myers, Carey Smith, and Cherie Sohnen-Moe. Membership is an investment in the future of education. Join us!

 

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